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Country Report

Dairy in

Dairy in Slovenia

Oct 2017

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

CHEESE

Trends

There were very few new product launches observed in 2016/2017. This was the case because dairy manufacturers were quite busy launching new products in other categories such as yoghurt. In this situation, producers simply decided not to invest in innovations within cheese.

Competitive Landscape

Ljubljanske Mlekarne led cheese in Slovenia with a 31% value share in 2017. The company markets well-known brands that enjoy excellent distribution and marketing support. Ranked second in 2017 was Pomurske Mlekarne with a 17% value share.

Prospects

In line with the health and wellness trend as well as the further development of the cheese eating culture in Slovenia, unprocessed cheese is set to increase its share at the account of processed cheese over the forecast period.

DRINKING MILK PRODUCTS

Trends

Many Slovenian consumers are changing their purchasing habits in accordance with the nascent health and wellness trend. This has also influenced drinking milk products and the trend continued in 2017. The main consequences of this trend are increased shares of milk alternatives such as soy drinks as well as of goat milk, which is considered healthier than cow’s milk.

Competitive Landscape

Ljubljanske Mlekarne dd led drinking milk products in 2017 with a 40% value share. The producer offers well-known brands Alpsko and Mu that have a reputation for good quality among consumers. It also invests heavily in promotional activities. The leader was followed by private label owner Poslovni Sistem Mercator and Pomurske Mlekarne both with a 12% value share.

Prospects

Full fat fresh milk is set to be the only category within drinking milk products in Slovenia that will decline in both value (at constant 2017 prices) and volume terms, while full fat shelf stable milk will decline as well, but only in volume terms. This clearly indicates that consumers are anticipated to increasingly switch to options that are thought to be healthier, such as semi skimmed and fat-free fresh milk as well as goat milk and milk alternatives.

YOGHURT AND SOUR MILK PRODUCTS

Trends

An incredible number of new product launches appeared within yoghurt during 2016 and 2017. New products were witnessed from major manufacturers as well as from smaller ones. Producers were so busy with this that most of them completely neglected new product launches in other categories within overall dairy products. Therefore, competition grew much fiercer in yoghurt towards the end of the review period.

Competitive Landscape

Ljubljanske Mlekarne maintained a relatively narrow lead in 2017 with an 18% value share due to its overall good reputation and popularity of its longstanding brands. It was followed by Danone with a 14% value share, while third-ranked Mlekarna Celeia held a 13% value share in 2017.

Prospects

Given the sheer number of new launches witnessed in 2016/2017 it is unlikely that producers will continue with this pace over the forecast period. Instead, they will focus on promoting the existing products and improving their distribution.

OTHER DAIRY

Trends

Cream recorded strong current value growth for a second consecutive year in 2017, while plain fromage frais and quark recovered in this year after a decline in 2016. These two categories are among the three biggest within other dairy and their good performance positively influenced overall other dairy and led to the strong current value increase of 3% in 2017.

Competitive Landscape

Due primarily to the high popularity and omnipresence of its Zelene Doline cream brand, Mlekarna Celeia doo led other dairy in 2017 with a 21% value share. Second ranked was Ljubljanske Mlekarne with an 18% value share, while all other producers remained under the 10% value share level.

Prospects

Some of the smaller categories within other dairy such as chilled snacks, coffee whiteners and flavoured fromage frais and quark are expected to be the most dynamic performers over the forecast period with respective value CAGRs at constant 2017 prices of 4%, 2% and 4%. Producers are aware of these products’ potential and are likely to invest more in new launches.

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Dairy Market Sample Report Dairy Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dairy industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dairy industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dairy in Slovenia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dairy in Slovenia?
What are the major brands in Slovenia?
How has the economic downturn impacted sales performance given its staple food status?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
How are volatile farmgate prices for milk impacting retail prices and sales performance?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Megatrends

Country Report

Dairy in Slovenia

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Executive Summary

New Report Guarantee

CHEESE

Trends

Competitive Landscape

Prospects

DRINKING MILK PRODUCTS

Trends

Competitive Landscape

Prospects

YOGHURT AND SOUR MILK PRODUCTS

Trends

Competitive Landscape

Prospects

OTHER DAIRY

Trends

Competitive Landscape

Prospects

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Butter and Margarine

Cheese

Drinking Milk Products

Other Dairy

Yoghurt and Sour Milk Products

Dairy in Slovenia - Company Profiles

Ljubljanske Mlekarne dd in Packaged Food (Slovenia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

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