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Country Report

Dairy in

Dairy in Slovenia

Oct 2017

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Executive Summary

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CHEESE

Trends

There were very few new product launches observed in 2016/2017. This was the case because dairy manufacturers were quite busy launching new products in other categories such as yoghurt. In this situation, producers simply decided not to invest in innovations within cheese.

Competitive Landscape

Ljubljanske Mlekarne led cheese in Slovenia with a 31% value share in 2017. The company markets well-known brands that enjoy excellent distribution and marketing support. Ranked second in 2017 was Pomurske Mlekarne with a 17% value share.

Prospects

In line with the health and wellness trend as well as the further development of the cheese eating culture in Slovenia, unprocessed cheese is set to increase its share at the account of processed cheese over the forecast period.

DRINKING MILK PRODUCTS

Trends

Many Slovenian consumers are changing their purchasing habits in accordance with the nascent health and wellness trend. This has also influenced drinking milk products and the trend continued in 2017. The main consequences of this trend are increased shares of milk alternatives such as soy drinks as well as of goat milk, which is considered healthier than cow’s milk.

Competitive Landscape

Ljubljanske Mlekarne dd led drinking milk products in 2017 with a 40% value share. The producer offers well-known brands Alpsko and Mu that have a reputation for good quality among consumers. It also invests heavily in promotional activities. The leader was followed by private label owner Poslovni Sistem Mercator and Pomurske Mlekarne both with a 12% value share.

Prospects

Full fat fresh milk is set to be the only category within drinking milk products in Slovenia that will decline in both value (at constant 2017 prices) and volume terms, while full fat shelf stable milk will decline as well, but only in volume terms. This clearly indicates that consumers are anticipated to increasingly switch to options that are thought to be healthier, such as semi skimmed and fat-free fresh milk as well as goat milk and milk alternatives.

YOGHURT AND SOUR MILK PRODUCTS

Trends

An incredible number of new product launches appeared within yoghurt during 2016 and 2017. New products were witnessed from major manufacturers as well as from smaller ones. Producers were so busy with this that most of them completely neglected new product launches in other categories within overall dairy products. Therefore, competition grew much fiercer in yoghurt towards the end of the review period.

Competitive Landscape

Ljubljanske Mlekarne maintained a relatively narrow lead in 2017 with an 18% value share due to its overall good reputation and popularity of its longstanding brands. It was followed by Danone with a 14% value share, while third-ranked Mlekarna Celeia held a 13% value share in 2017.

Prospects

Given the sheer number of new launches witnessed in 2016/2017 it is unlikely that producers will continue with this pace over the forecast period. Instead, they will focus on promoting the existing products and improving their distribution.

OTHER DAIRY

Trends

Cream recorded strong current value growth for a second consecutive year in 2017, while plain fromage frais and quark recovered in this year after a decline in 2016. These two categories are among the three biggest within other dairy and their good performance positively influenced overall other dairy and led to the strong current value increase of 3% in 2017.

Competitive Landscape

Due primarily to the high popularity and omnipresence of its Zelene Doline cream brand, Mlekarna Celeia doo led other dairy in 2017 with a 21% value share. Second ranked was Ljubljanske Mlekarne with an 18% value share, while all other producers remained under the 10% value share level.

Prospects

Some of the smaller categories within other dairy such as chilled snacks, coffee whiteners and flavoured fromage frais and quark are expected to be the most dynamic performers over the forecast period with respective value CAGRs at constant 2017 prices of 4%, 2% and 4%. Producers are aware of these products’ potential and are likely to invest more in new launches.

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Samples

Dairy Market Sample Report Dairy Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dairy industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dairy industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dairy in Slovenia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dairy in Slovenia?
What are the major brands in Slovenia?
How has the economic downturn impacted sales performance given its staple food status?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
How are volatile farmgate prices for milk impacting retail prices and sales performance?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Dairy in Slovenia - Category analysis

Butter and Margarine

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Butter and Margarine by Category: Volume 2012-2017
Table 2 Sales of Butter and Margarine by Category: Value 2012-2017
Table 3 Sales of Butter and Margarine by Category: % Volume Growth 2012-2017
Table 4 Sales of Butter and Margarine by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Butter and Margarine: % Value 2013-2017
Table 6 LBN Brand Shares of Butter and Margarine: % Value 2014-2017
Table 7 Distribution of Butter and Margarine by Format: % Value 2012-2017
Table 8 Forecast Sales of Butter and Margarine by Category: Volume 2017-2022
Table 9 Forecast Sales of Butter and Margarine by Category: Value 2017-2022
Table 10 Forecast Sales of Butter and Margarine by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Butter and Margarine by Category: % Value Growth 2017-2022

Cheese

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 12 Sales of Cheese by Category: Volume 2012-2017
Table 13 Sales of Cheese by Category: Value 2012-2017
Table 14 Sales of Cheese by Category: % Volume Growth 2012-2017
Table 15 Sales of Cheese by Category: % Value Growth 2012-2017
Table 16 Sales of Spreadable Processed Cheese by Type: % Value 2012-2017
Table 17 NBO Company Shares of Cheese: % Value 2013-2017
Table 18 LBN Brand Shares of Cheese: % Value 2014-2017
Table 19 Distribution of Cheese by Format: % Value 2012-2017
Table 20 Forecast Sales of Cheese by Category: Volume 2017-2022
Table 21 Forecast Sales of Cheese by Category: Value 2017-2022
Table 22 Forecast Sales of Cheese by Category: % Volume Growth 2017-2022
Table 23 Forecast Sales of Cheese by Category: % Value Growth 2017-2022

Drinking Milk Products

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 24 Sales of Drinking Milk Products by Category: Volume 2012-2017
Table 25 Sales of Drinking Milk Products by Category: Value 2012-2017
Table 26 Sales of Drinking Milk Products by Category: % Volume Growth 2012-2017
Table 27 Sales of Drinking Milk Products by Category: % Value Growth 2012-2017
Table 28 NBO Company Shares of Drinking Milk Products: % Value 2013-2017
Table 29 LBN Brand Shares of Drinking Milk Products: % Value 2014-2017
Table 30 Distribution of Drinking Milk Products by Format: % Value 2012-2017
Table 31 Forecast Sales of Drinking Milk Products Products by Category: Volume 2017-2022
Table 32 Forecast Sales of Drinking Milk Products Products by Category: Value 2017-2022
Table 33 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2017-2022
Table 34 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2017-2022

Other Dairy

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 35 Sales of Other Dairy by Category: Volume 2012-2017
Table 36 Sales of Other Dairy by Category: Value 2012-2017
Table 37 Sales of Other Dairy by Category: % Volume Growth 2012-2017
Table 38 Sales of Other Dairy by Category: % Value Growth 2012-2017
Table 39 NBO Company Shares of Other Dairy: % Value 2013-2017
Table 40 LBN Brand Shares of Other Dairy: % Value 2014-2017
Table 41 Distribution of Other Dairy by Format: % Value 2012-2017
Table 42 Forecast Sales of Other Dairy by Category: Volume 2017-2022
Table 43 Forecast Sales of Other Dairy by Category: Value 2017-2022
Table 44 Forecast Sales of Other Dairy by Category: % Volume Growth 2017-2022
Table 45 Forecast Sales of Other Dairy by Category: % Value Growth 2017-2022

Yoghurt and Sour Milk Products

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 46 Sales of Yoghurt and Sour Milk Products by Category: Volume 2012-2017
Table 47 Sales of Yoghurt and Sour Milk Products by Category: Value 2012-2017
Table 48 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2012-2017
Table 49 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2012-2017
Table 50 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2013-2017
Table 51 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2014-2017
Table 52 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2012-2017
Table 53 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2017-2022
Table 54 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2017-2022
Table 55 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2017-2022
Table 56 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2017-2022

Dairy in Slovenia - Company Profiles

Ljubljanske Mlekarne dd in Packaged Food (Slovenia)

STRATEGIC DIRECTION

KEY FACTS

Summary 1 Ljubljanske Mlekarne dd: Key Facts

COMPETITIVE POSITIONING

Summary 2 Ljubljanske Mlekarne dd: Competitive Position 2017

Packaged Food in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Positive value growth continues in 2017

Many new product launches in certain categories

Dairy producers and retailers continue to dominate packaged food in 2017

Modern grocery retailers dominate distribution

Positive growth anticipated over the forecast period

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 57 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 58 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 59 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 60 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 61 Sales of Packaged Food by Category: Volume 2012-2017
Table 62 Sales of Packaged Food by Category: Value 2012-2017
Table 63 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 64 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 65 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 66 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 67 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 68 Penetration of Private Label by Category: % Value 2012-2017
Table 69 Distribution of Packaged Food by Format: % Value 2012-2017
Table 70 Distribution of Packaged Food by Format and Category: % Value 2017
Table 71 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 72 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 73 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 74 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Dairy in Slovenia

New Report Guarantee

Executive Summary

New Report Guarantee

CHEESE

Trends

Competitive Landscape

Prospects

DRINKING MILK PRODUCTS

Trends

Competitive Landscape

Prospects

YOGHURT AND SOUR MILK PRODUCTS

Trends

Competitive Landscape

Prospects

OTHER DAIRY

Trends

Competitive Landscape

Prospects

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Dairy in Slovenia - Category analysis

Butter and Margarine

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Cheese

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Drinking Milk Products

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Other Dairy

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Yoghurt and Sour Milk Products

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Dairy in Slovenia - Company Profiles

Ljubljanske Mlekarne dd in Packaged Food (Slovenia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Positive value growth continues in 2017

Many new product launches in certain categories

Dairy producers and retailers continue to dominate packaged food in 2017

Modern grocery retailers dominate distribution

Positive growth anticipated over the forecast period

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

MARKET DATA

SOURCES

Why buy this report?