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Country Report

Dairy in

Dairy in Slovenia

39 pages, Aug 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Prospects

Cheese sees healthy growth despite consumer trends

Cheese in Slovenia saw a healthy performance in 2018 displaying signs of recovery from the contraction of value sales in the first half of the review period. This is mainly tied to the economic performance of the country over the review period – economising on spending among local consumers followed by recovery in line with stronger consumer confidence.

Health and wellness influences sales of cheese

Origin, as a quality marker of cheese products, is gaining importance in Slovenia as a result of premiumisation. It becomes a decision factor during affluent times when disposable incomes and consumer confidence levels increase, compared to recession periods when consumers are forced to prioritise purchases based on price and the economising trend sets in.

Product development and marketing intensify competition

There were few product developments observed in 2017/2018 as dairy producers focused on other categories. Thus, sales of cheese stabilised at the end of the review period.

Competitive Landscape

Dairy giant Ljubljanske Mlekarne leads the way in cheese

Ljubljanske Mlekarne dd remained the undisputed leading player in cheese in Slovenia in 2018. The company produces and markets the two best-selling cheese brands, Jošt and Mu.

Private label products continue to grow

While relatively few consumers are inclined to purchase premium cheese brands regularly, most prefer standard brands. This is mainly a result of the price-quality ratio.

Marketing and advertising activity lacks commitment from leading producers

With the anticipated lack of any significant product launches in 2018, it is unlikely that any packaging innovations will be observed. In terms of marketing, cheese brands remain in the shadow of prioritised product segments such as drinking milk products or yoghurt.

Prospects

Drinking milk products changes its colours

Slovenian consumers are changing their purchasing habits in line with nascent health and wellness trends, among others, affecting drinking milk products overall. This has mainly resulted in growing shares of milk alternatives such as soy drinks and even goat milk which is considered healthier than cow’s milk.

Full fat fresh milk continues to dwindle in the forecast period

Fresh milk is perceived to be healthier and “more natural” compared to shelf stable milk. However, convenience takes precedence and shelf stable milk is, therefore, a popular choice for consumers.

Unit prices are mainly locked in during the forecast period

Average unit prices of most drinking milk products saw slight increases in 2018. Price rises were expected to be higher as raw milk and milk fat prices experienced some volatility in 2018.

Competitive Landscape

The leading player remains undisputed with the lion’s share of drinking milk products

Ljubljanske Mlekarne dd remained the leading player in drinking milk products in 2018. The producer’s success is mainly a result of its very long history and presence in drinking milk products in Slovenia with the most recognisable and single best-selling brand, Alpsko Mleko.

Tight race for second place among private label players

Second place in drinking milk products was held by the private label of Poslovni Sistem Mercator dd in 2018. This is due to its highly developed distribution network and the relative quality perceived by its consumer base as the milk is sourced locally.

Standard brands remain the most prevalent among rising private label

While private label products continue to grow in popularity, premium drinking milk products remain largely limited in Slovenia. This is also the reason for standard drinking milk product brands having the highest popularity as the Slovenian consumer remains highly price-conscious and expects a good price-quality ratio.

Prospects

Yoghurt takes off with a new taste

Yoghurt and sour milk products experienced a downturn in the middle of the review period and just as quickly witnessed a recovery over the late review period. This was primarily a result of the second wave of the crisis that influenced most categories of packaged food.

Competition intensifies and sees unit prices drop over the forecast period

Drinking and plain yoghurt recorded the most dynamic performances in 2018, based on projected figures. These products are growing in popularity in line with the health and wellness trend due to being perceived as a healthier option compared to sweetened or flavoured variations.

Product launches and marketing stir further growth

Product launches that have been observed are expected to bear fruit due to the continuous marketing support that accompanies them. On the other hand, producers are focusing on developing their distribution networks and negotiating better terms with retail partners in order to emerge from the intensifying competition which is only fortified with the plethora of new products available.

Competitive Landscape

The top three players gear up for leadership of yoghurt and sour milk products

Ljubljanske Mlekarne dd maintained its lead within yoghurt and sour milk products in 2018. This was a result of its success elsewhere within dairy and the brand synergies of Mu and Ego.

Standard brands prevail in yoghurt sales in Slovenia

Premium yoghurt and sour milk products tend to rely on strong brands and claims of superior quality and prestige in order to win consumers; however, Slovenia only fosters a marginal share for such products. Standard brands, on the other hand, represent the largest share of consumer demand in line with the price consciousness of Slovenians and promise excellent quality for reasonable prices.

Domestic brands grab share from internationals

International producers have had the upper hand over domestic ones since 2013 with the Groupe Lactalis buyout of previously domestically-owned dairy giant, Ljubljanske Mlekarne. However, domestic brands are making a stand, as the number one selling brand along with locally-sourced private label are gaining popularity.

Prospects

Other dairy sees stable growth during the forecast period

Fromage frais and quark displayed another year of healthy growth in 2018 followed by cream. They represent the biggest value within other dairy and their healthy performance is the main engine of growth.

Marketing activity is expected to gear up within other dairy

During the review period, most dairy producers were focused on product development and marketing activity in other categories of dairy which resulted in a significant increase in competitiveness and an inevitable drop in bottom lines for all involved.

Average unit prices remain stable during the forecast period

Average unit prices across other dairy categories increased in 2018, although at different rates, but typically above other types of dairy. The reason for this is not related to the volatility of raw milk and milk fat, but is due to growing volume demand for higher-priced international brands such as coffee whiteners.

Competitive Landscape

The leadership of other dairy remains firmly unchanged

Mlekarna Celeia doo maintained its leadership of other dairy in 2018 as a result of the high popularity and widespread availability of its number one selling cream brand, Zelene Doline. It not only has a long-standing presence in other dairy but also the added value of the common distribution network with other category product lines of its producer.

Internationals dominate other dairy

While international producers enjoy a comfortable position in other dairy, their importance is increasing with the penetration of global brands paired with the onslaught of private label within discounter networks. Domestic manufacturers, on the other hand, represent a significant value share, while at the same time being responsible for the production of private label for the leading retailers.

Private label competes with standard brands

Premium brands are almost non-existent in Slovenian other dairy categories, while standard brands represent the biggest share and attract the typically frugal local consumer base. Economy brands and private label pose serious competition to standard brand producers as they appeal to the same price-conscious consumers.

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Samples

Dairy Market Sample Report Dairy Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dairy industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dairy industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dairy in Slovenia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dairy in Slovenia?
What are the major brands in Slovenia?
How has the economic downturn impacted sales performance given its staple food status?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
How are volatile farmgate prices for milk impacting retail prices and sales performance?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Dairy in Slovenia - Category analysis

Butter and Spreads

HEADLINES

PROSPECTS

Cooking fats hit by health and wellness trend

Marketing activity aims to save sales of butter and margarine and spreads

Unit prices remain stable despite increasing competition

COMPETITIVE LANDSCAPE

The leadership of Atlantic Trade remains uncontested

Domestic producers enjoy high brand recognition

Marketing communication dictates competition

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 2 Sales of Butter and Spreads by Category: Value 2013-2018
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 7 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Cheese

HEADLINES

PROSPECTS

Cheese sees healthy growth despite consumer trends

Health and wellness influences sales of cheese

Product development and marketing intensify competition

COMPETITIVE LANDSCAPE

Dairy giant Ljubljanske Mlekarne leads the way in cheese

Private label products continue to grow

Marketing and advertising activity lacks commitment from leading producers

CATEGORY DATA

Table 12 Sales of Cheese by Category: Volume 2013-2018
Table 13 Sales of Cheese by Category: Value 2013-2018
Table 14 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 15 Sales of Cheese by Category: % Value Growth 2013-2018
Table 16 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 17 NBO Company Shares of Cheese: % Value 2014-2018
Table 18 LBN Brand Shares of Cheese: % Value 2015-2018
Table 19 Distribution of Cheese by Format: % Value 2013-2018
Table 20 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 21 Forecast Sales of Cheese by Category: Value 2018-2023
Table 22 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 23 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Drinking Milk Products

HEADLINES

PROSPECTS

Drinking milk products changes its colours

Full fat fresh milk continues to dwindle in the forecast period

Unit prices are mainly locked in during the forecast period

COMPETITIVE LANDSCAPE

The leading player remains undisputed with the lion’s share of drinking milk products

Tight race for second place among private label players

Standard brands remain the most prevalent among rising private label

CATEGORY DATA

Table 24 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 25 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 26 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 27 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 28 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 29 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 30 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 31 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 32 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 33 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Other Dairy

HEADLINES

PROSPECTS

Other dairy sees stable growth during the forecast period

Marketing activity is expected to gear up within other dairy

Average unit prices remain stable during the forecast period

COMPETITIVE LANDSCAPE

The leadership of other dairy remains firmly unchanged

Internationals dominate other dairy

Private label competes with standard brands

CATEGORY DATA

Table 35 Sales of Other Dairy by Category: Volume 2013-2018
Table 36 Sales of Other Dairy by Category: Value 2013-2018
Table 37 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 38 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 40 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 41 Distribution of Other Dairy by Format: % Value 2013-2018
Table 42 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 43 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 44 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Yoghurt and Sour Milk Products

HEADLINES

PROSPECTS

Yoghurt takes off with a new taste

Competition intensifies and sees unit prices drop over the forecast period

Product launches and marketing stir further growth

COMPETITIVE LANDSCAPE

The top three players gear up for leadership of yoghurt and sour milk products

Standard brands prevail in yoghurt sales in Slovenia

Domestic brands grab share from internationals

CATEGORY DATA

Table 46 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 47 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 48 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 49 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 51 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 52 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 53 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 54 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 55 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 56 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Packaged Food in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Packaged food revives with accelerating growth across most categories

Evenly distributed growth rates across all categories of packaged food

No significant movement amongst packaged food producers whilst competition intensifies

Modern grocery retailers continue to enjoy undisputed domination of the retailing landscape

The forecast period is set to bring additional growth and recovery within most categories

FOODSERVICE

Sales to Foodservice

Foodservice sales heating up for the forecast period
Health and wellness extending to foodservice and limiting growth
Bulk of production still going to retail whilst niche segment springs up

Category Data

Table 57 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 58 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 59 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 60 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 61 Sales of Packaged Food by Category: Volume 2013-2018
Table 62 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 63 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 64 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 65 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 66 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 67 Penetration of Private Label by Category: % Value 2013-2018
Table 68 Distribution of Packaged Food by Format: % Value 2013-2018
Table 69 Distribution of Packaged Food by Format and Category: % Value 2018
Table 70 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 71 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 72 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 73 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dairy in Slovenia

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

Cheese sees healthy growth despite consumer trends

Health and wellness influences sales of cheese

Product development and marketing intensify competition

Competitive Landscape

Dairy giant Ljubljanske Mlekarne leads the way in cheese

Private label products continue to grow

Marketing and advertising activity lacks commitment from leading producers

Prospects

Drinking milk products changes its colours

Full fat fresh milk continues to dwindle in the forecast period

Unit prices are mainly locked in during the forecast period

Competitive Landscape

The leading player remains undisputed with the lion’s share of drinking milk products

Tight race for second place among private label players

Standard brands remain the most prevalent among rising private label

Prospects

Yoghurt takes off with a new taste

Competition intensifies and sees unit prices drop over the forecast period

Product launches and marketing stir further growth

Competitive Landscape

The top three players gear up for leadership of yoghurt and sour milk products

Standard brands prevail in yoghurt sales in Slovenia

Domestic brands grab share from internationals

Prospects

Other dairy sees stable growth during the forecast period

Marketing activity is expected to gear up within other dairy

Average unit prices remain stable during the forecast period

Competitive Landscape

The leadership of other dairy remains firmly unchanged

Internationals dominate other dairy

Private label competes with standard brands

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Dairy in Slovenia - Category analysis

Butter and Spreads

HEADLINES

PROSPECTS

Cooking fats hit by health and wellness trend

Marketing activity aims to save sales of butter and margarine and spreads

Unit prices remain stable despite increasing competition

COMPETITIVE LANDSCAPE

The leadership of Atlantic Trade remains uncontested

Domestic producers enjoy high brand recognition

Marketing communication dictates competition

CATEGORY DATA

Cheese

HEADLINES

PROSPECTS

Cheese sees healthy growth despite consumer trends

Health and wellness influences sales of cheese

Product development and marketing intensify competition

COMPETITIVE LANDSCAPE

Dairy giant Ljubljanske Mlekarne leads the way in cheese

Private label products continue to grow

Marketing and advertising activity lacks commitment from leading producers

CATEGORY DATA

Drinking Milk Products

HEADLINES

PROSPECTS

Drinking milk products changes its colours

Full fat fresh milk continues to dwindle in the forecast period

Unit prices are mainly locked in during the forecast period

COMPETITIVE LANDSCAPE

The leading player remains undisputed with the lion’s share of drinking milk products

Tight race for second place among private label players

Standard brands remain the most prevalent among rising private label

CATEGORY DATA

Other Dairy

HEADLINES