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Dairy in Sweden

October 2020

Although Sweden has famously implemented a far lighter response to the pandemic than other countries, the government still recommends that stores should try to maintain social distancing, closed high schools and universities, and suggested that businesses should, where possible, allow their employees work from home. In addition, foodservice saw some restrictions about where customers could eat and on customer numbers. This laissez faire approach to containment seems to have been as successful as

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Overview:

Understand the latest market trends and future growth opportunities for the Dairy industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Dairy industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dairy in Sweden report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dairy in Sweden?
  • Which are the leading brands in Dairy in Sweden?
  • How are products distributed in Dairy in Sweden?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Dairy?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Sweden?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Dairy in Sweden - Category analysis

Butter and Spreads

KEY DATA FINDINGS

2020 IMPACT

Virus lifts retail sales as consumers stay home and eat
Health awareness, demand for ‘natural’ products favour and strengthen butter
Margarine and spreads benefit from lower prices despite consumer health concerns

RECOVERY AND OPPORTUNITIES

Sustainability, science and pricing can help margarine recapture initiative
Plant based trends may inhibit butter, but offer opportunity for meaningful product development
Private label, downturn will impact price development

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 2 Sales of Butter and Spreads by Category: Value 2015-2020 Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese

KEY DATA FINDINGS

2020 IMPACT

Retail cheese sales benefit from consumer reaction to COVID-19
Price growth stunted by economic concerns, private label and imports
Health awareness and dietary trends set to reverse declining per capita consumption

RECOVERY AND OPPORTUNITIES

Sustainability and better animal welfare will favour domestic producers
Vegan cheese still struggles, but demand will strengthen over the forecast period
Artisanal trends set to strengthen over the forecast period, underpinning price growth

CATEGORY DATA

Table 12 Sales of Cheese by Category: Volume 2015-2020 Table 13 Sales of Cheese by Category: Value 2015-2020 Table 14 Sales of Cheese by Category: % Volume Growth 2015-2020 Table 15 Sales of Cheese by Category: % Value Growth 2015-2020 Table 16 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020 Table 17 Sales of Unprocessed Cheese by Type: % Value 2015-2020 Table 18 NBO Company Shares of Cheese: % Value 2016-2020 Table 19 LBN Brand Shares of Cheese: % Value 2017-2020 Table 20 Distribution of Cheese by Format: % Value 2015-2020 Table 21 Forecast Sales of Cheese by Category: Volume 2020-2025 Table 22 Forecast Sales of Cheese by Category: Value 2020-2025 Table 23 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025 Table 24 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products

KEY DATA FINDINGS

2020 IMPACT

Consumers stay at home during pandemic and resurrect drinking milk products
Health and lifestyle concerns accelerate, drive demand for lactose-free
Milk alternatives benefits from sustainability trends

RECOVERY AND OPPORTUNITIES

Private label set to make gains, slowing price development
Function demand set to rise in aftermath of pandemic
Sustainability trends set to widen, driven by younger consumers

CATEGORY DATA

Table 25 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 26 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 27 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 28 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 29 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 30 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 31 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 32 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 33 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 34 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 35 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Other Dairy

KEY DATA FINDINGS

2020 IMPACT

Housebound Swedes boost other dairy by cooking more
Function, protein promise delivers price growth
Convenience trends still key despite consumers working from home

RECOVERY AND OPPORTUNITIES

Condensed milk can see wider consumption outside baking
Plant based products emerge as driver, not substitute for lactose free
Price development set to slow over the forecast period

CATEGORY DATA

Table 36 Sales of Other Dairy by Category: Volume 2015-2020 Table 37 Sales of Other Dairy by Category: Value 2015-2020 Table 38 Sales of Other Dairy by Category: % Volume Growth 2015-2020 Table 39 Sales of Other Dairy by Category: % Value Growth 2015-2020 Table 40 Sales of Cream by Type: % Value 2015-2020 Table 41 NBO Company Shares of Other Dairy: % Value 2016-2020 Table 42 LBN Brand Shares of Other Dairy: % Value 2017-2020 Table 43 Distribution of Other Dairy by Format: % Value 2015-2020 Table 44 Forecast Sales of Other Dairy by Category: Volume 2020-2025 Table 45 Forecast Sales of Other Dairy by Category: Value 2020-2025 Table 46 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025 Table 47 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products

KEY DATA FINDINGS

2020 IMPACT

Pandemic lifts volume sales of yoghurt and sour milk products
Health awareness spikes, supporting increase in consumer demand
Lactose-free still thrives, buoyed by consumer uncertainty surrounding diet

RECOVERY AND OPPORTUNITIES

Plant-based products set to emerge more strongly
Private label will stand toe to toe with branded products impacting value
Packaging innovation offers opportunity to differentiate

CATEGORY DATA

Table 48 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 49 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 50 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 51 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 52 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020 Table 53 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 54 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 55 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 56 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 57 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 58 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 59 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Packaged Food in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Foodservice suffers as consumers adhere to government social distancing and crowding measures to limit the spread of COVID-19 Strong omnichannel suppliers are able to offset losses in on-trade sales, while pure foodservice suppliers look to various strategies to cope with the effects of the pandemic Suppliers cater to the increasing demand for healthier and more ethical and sustainable products to expand their potential customer base
Consumer Foodservice
Online and home delivery services set to continue to add dynamism to consumer foodservice in the forecast period Prolonged COVID-19-related limitations set to slow recovery, although restrictions on international travel retain a large captive audience for consumer foodservice in and out of holiday periods Consumer foodservice players look to environmentally-friendly strategies and healthier menus to improve their image in a reduced arena
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 60 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 61 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 62 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 63 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 64 Sales of Packaged Food by Category: Volume 2015-2020 Table 65 Sales of Packaged Food by Category: Value 2015-2020 Table 66 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 67 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 68 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 69 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 70 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 71 Penetration of Private Label by Category: % Value 2015-2020 Table 72 Distribution of Packaged Food by Format: % Value 2015-2020 Table 73 Distribution of Packaged Food by Format and Category: % Value 2020 Table 74 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 75 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 76 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 77 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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This report originates from Passport, our Dairy research and analysis database.

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