Dairy in Switzerland

September 2020

Domestic players are expected to continue dominating butter and spreads in Switzerland in 2020, with Branchenorganisation and Migros leading the way in current retail value terms. Branchenorganisation Butter coordinates butter and spreads production and distribution in Switzerland and actively manages and promotes its Die Butter, Floralp and Bratbutter brands. It is expected to continue to defend the interests of butter in 2020, by providing information and communications about the benefits. It

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Overview:

Understand the latest market trends and future growth opportunities for the Dairy industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Dairy industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dairy in Switzerland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dairy in Switzerland?
  • Which are the leading brands in Dairy in Switzerland?
  • How are products distributed in Dairy in Switzerland?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Dairy?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Switzerland?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Dairy in Switzerland - Category analysis

Butter and Spreads

KEY DATA FINDINGS

2020 IMPACT

Domestic players will continue to lead butter and spreads in 2020, due to consumer’s preference for Swiss brands
Strongly marketed healthier alternatives will hamper the appeal of butter and spreads in 2020
Switzerland is expected to face butter shortages in 2020 as preference is given to cheese

RECOVERY AND OPPORTUNITIES

Modest changes anticipated in the retailing of butter and spreads
Private label products will see a boost in current retail value share over the forecast period, and domestic players will retain their stronghold
Growing presence of vegan options expected over the forecast period, as consumers seek plant over animal fats

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 2 Sales of Butter and Spreads by Category: Value 2015-2020 Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese

KEY DATA FINDINGS

2020 IMPACT

Local sourcing and “Swissness” will remain key selling points in 2020
Soft cheese will see strong retail volume sales in 2020, with manufacturers increasingly catering to on-the-go trends
Private label retailers will restrict space for branded players in 2020

RECOVERY AND OPPORTUNITIES

Supermarkets expected to remain most important distribution channel for cheese into the forecast period
“Swissness” will continue to be a key selling point into the forecast period and unpackaged hard cheese will retain its popularity
Increasing focus on local cheese expected in the forecast period

CATEGORY DATA

Table 12 Sales of Cheese by Category: Volume 2015-2020 Table 13 Sales of Cheese by Category: Value 2015-2020 Table 14 Sales of Cheese by Category: % Volume Growth 2015-2020 Table 15 Sales of Cheese by Category: % Value Growth 2015-2020 Table 16 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020 Table 17 Sales of Unprocessed Cheese by Type: % Value 2015-2020 Table 18 NBO Company Shares of Cheese: % Value 2016-2020 Table 19 LBN Brand Shares of Cheese: % Value 2017-2020 Table 20 Distribution of Cheese by Format: % Value 2015-2020 Table 21 Forecast Sales of Cheese by Category: Volume 2020-2025 Table 22 Forecast Sales of Cheese by Category: Value 2020-2025 Table 23 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025 Table 24 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products

KEY DATA FINDINGS

2020 IMPACT

Decrease in cow’s milk consumption likely to drive a drop in retail volume sales of drinking milk in 2020, though Swissmilk will attempt to mitigate the decline
Health perception will boost sales of goat milk and milk alternatives in 2020
Migros will continue to dominate drinking milk in 2020, though Coop will also see strong growth with a focus on sustainability

RECOVERY AND OPPORTUNITIES

Private label will continue to dominate in the forecast period
Domestic producers will maintain their lead in drinking milk over the forecast period, with a focus on “Swissness”
Organic milk makes inroads as consumers seek naturalness and authenticity

CATEGORY DATA

Table 25 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 26 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 27 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 28 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 29 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 30 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 31 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 32 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 33 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 34 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 35 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Other Dairy

KEY DATA FINDINGS

2020 IMPACT

“Swissness” is a proven marketing tool for local players
Migros will continue to dominate other dairy in 2020
Grocery retailers will maintain the highest distribution in 2020, though discounters will grow their retail volume share

RECOVERY AND OPPORTUNITIES

Innovation in health and wellness may boost retail volume sales in the forecast period
Other dairy may lose retail volume sales to dairy-free alternatives into the forecast period
Other dairy expected to remain stable into the forecast period, with quark and fromage frais driving growth

CATEGORY DATA

Table 36 Sales of Other Dairy by Category: Volume 2015-2020 Table 37 Sales of Other Dairy by Category: Value 2015-2020 Table 38 Sales of Other Dairy by Category: % Volume Growth 2015-2020 Table 39 Sales of Other Dairy by Category: % Value Growth 2015-2020 Table 40 Sales of Cream by Type: % Value 2015-2020 Table 41 NBO Company Shares of Other Dairy: % Value 2016-2020 Table 42 LBN Brand Shares of Other Dairy: % Value 2017-2020 Table 43 Distribution of Other Dairy by Format: % Value 2015-2020 Table 44 Forecast Sales of Other Dairy by Category: Volume 2020-2025 Table 45 Forecast Sales of Other Dairy by Category: Value 2020-2025 Table 46 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025 Table 47 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products

KEY DATA FINDINGS

2020 IMPACT

New product developments will help maintain interest in yoghurt and sour milk in 2020
Health and wellness trends will continue to influence yoghurt and sour milk drinks in 2020
Migros will remain the leading player in 2020, with a wide product range and focus on “Swissness”

RECOVERY AND OPPORTUNITIES

Private label brands will retain strong retail volume share into the forecast period, due to lower prices and wide range of products
More sophisticated offer is set to boost current retail value sales in the forecast period
Organic yoghurt will continue to grow its retail volume sales into the forecast period

CATEGORY DATA

Table 48 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 49 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 50 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 51 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 52 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020 Table 53 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 54 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 55 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 56 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 57 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 58 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 59 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Packaged Food in Switzerland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Restrictions cause sales to decline, severely impacting companies that exclusively sell to foodservice Increase in takeaway and delivery services, while companies selling to foodservice adapt to the outbreak Foodservice bankruptcies and closures cause challenges and staff loss for players that provide packaged food to foodservice
Consumer Foodservice
Ongoing rules affect sales as some consumers feel these limitations impact the experience of dining-in Losses are predicted, as only major, chained players are set to have a substantial recovery The demand for ghost kitchens increases as consumers staying at home order food deliveries
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 60 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 61 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 62 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 63 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 64 Sales of Packaged Food by Category: Volume 2015-2020 Table 65 Sales of Packaged Food by Category: Value 2015-2020 Table 66 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 67 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 68 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 69 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 70 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 71 Penetration of Private Label by Category: % Value 2015-2020 Table 72 Distribution of Packaged Food by Format: % Value 2015-2020 Table 73 Distribution of Packaged Food by Format and Category: % Value 2020 Table 74 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 75 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 76 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 77 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

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DISCLAIMER

SOURCES

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This report originates from Passport, our Dairy research and analysis database.

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