Dairy in the Czech Republic

October 2020

Butter will be negatively impacted in 2020 by the COVID-19 pandemic in terms of current value sales. The pandemic has caused milk and cream to be in oversupply within the hospitality industry meaning that there has been a cut down in milk export which ultimately impacts the production of butter. Similarly, with many Czechs working from home, demand for butter has decreased as there has been less opportunities for consumption. Furthermore, as many Czechs have been financially impaired by the impl

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Overview:

Understand the latest market trends and future growth opportunities for the Dairy industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Dairy industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dairy in Czech Republic report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dairy in Czech Republic?
  • Which are the leading brands in Dairy in Czech Republic?
  • How are products distributed in Dairy in Czech Republic?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Dairy?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Czech Republic?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Dairy in the Czech Republic - Category analysis

Butter and Spreads

KEY DATA FINDINGS

2020 IMPACT

Butter drops in demand due to home confinement
Upfield CR remains leading player due to its household brands
Margarine and spreads benefits from baking trend

RECOVERY AND OPPORTUNITIES

Consumers will favour margarine and spreads over butter due to financial difficulties
Cooking fats will be negatively impacted by health anxieties post pandemic
Demand for butter will continue to rely on the prices of raw milk over the forecast period

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 2 Sales of Butter and Spreads by Category: Value 2015-2020 Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Butter drops in demand due to home confinement
Upfield CR remains leading player due to its household brands
Margarine and spreads benefits from baking trend

RECOVERY AND OPPORTUNITIES

Consumers will favour margarine and spreads over butter due to financial difficulties
Cooking fats will be negatively impacted by health anxieties post pandemic
Demand for butter will continue to rely on the prices of raw milk over the forecast period

CATEGORY DATA

Table 12 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 13 Sales of Butter and Spreads by Category: Value 2015-2020 Table 14 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 15 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 16 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 17 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 18 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 19 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 20 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 21 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 22 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese

KEY DATA FINDINGS

2020 IMPACT

Packaged hard cheese benefits from the pandemic whilst unpackaged hard cheese suffers
Madeta and Savencia Fromage & Dairy Czech Republic continue to lead despite value share erosion
Soft cheese rises in demand due to indulgence during lockdown

RECOVERY AND OPPORTUNITIES

Processed cheese will continue to underperform due to the growing awareness of healthy eating
Lactose- free cheese will rise in demand as consumers become more educated about food
Private label will continue to penetrate cheese over the forecast period

CATEGORY DATA

Table 23 Sales of Cheese by Category: Volume 2015-2020 Table 24 Sales of Cheese by Category: Value 2015-2020 Table 25 Sales of Cheese by Category: % Volume Growth 2015-2020 Table 26 Sales of Cheese by Category: % Value Growth 2015-2020 Table 27 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020 Table 28 Sales of Unprocessed Cheese by Type: % Value 2015-2020 Table 29 NBO Company Shares of Cheese: % Value 2016-2020 Table 30 LBN Brand Shares of Cheese: % Value 2017-2020 Table 31 Distribution of Cheese by Format: % Value 2015-2020 Table 32 Forecast Sales of Cheese by Category: Volume 2020-2025 Table 33 Forecast Sales of Cheese by Category: Value 2020-2025 Table 34 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025 Table 35 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products

KEY DATA FINDINGS

2020 IMPACT

Milk alternatives grows in demand thanks to an awareness of overall health sparked by the pandemic
Local brands continue to penetrate lactose-free milk as demand rises
Stockpiling trend proves beneficial for shelf stable milk

RECOVERY AND OPPORTUNITIES

Fresh milk will recover immediately as consumers prioritise healthier products
Lactose-free milk will rise in demand corresponding with the health and wellness trend
Full fat milk will remain popular regardless of the health and wellness trend

CATEGORY DATA

Table 36 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 37 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 38 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 39 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 40 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 41 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 42 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 43 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 44 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 45 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 46 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Other Dairy

KEY DATA FINDINGS

2020 IMPACT

Czech consumers favour desserts with added health benefits during lockdown
Domestic players lead chilled and shelf stable desserts due to good image
Cream benefits from consumers baking and cooking during home seclusion

RECOVERY AND OPPORTUNITIES

Slowed growth expected in 2021 as consumers return to pre lockdown routines
Changing consumer preferences will be detrimental to chilled dairy desserts post pandemic
On-the-go consumption packaging will boost sales of fromage frais and quark

CATEGORY DATA

Table 47 Sales of Other Dairy by Category: Volume 2015-2020 Table 48 Sales of Other Dairy by Category: Value 2015-2020 Table 49 Sales of Other Dairy by Category: % Volume Growth 2015-2020 Table 50 Sales of Other Dairy by Category: % Value Growth 2015-2020 Table 51 Sales of Cream by Type: % Value 2015-2020 Table 52 NBO Company Shares of Other Dairy: % Value 2016-2020 Table 53 LBN Brand Shares of Other Dairy: % Value 2017-2020 Table 54 Distribution of Other Dairy by Format: % Value 2015-2020 Table 55 Forecast Sales of Other Dairy by Category: Volume 2020-2025 Table 56 Forecast Sales of Other Dairy by Category: Value 2020-2025 Table 57 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025 Table 58 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products

KEY DATA FINDINGS

2020 IMPACT

Probiotic yoghurt grows in demand as consumers take great care of their health amidst the pandemic
Danone remains leading players but loses shares to local companies
Plain yoghurt and Greek yoghurt appeal to health conscious consumers

RECOVERY AND OPPORTUNITIES

Drinking yoghurt will continue to perform the best due to its added health benefits
Demand for lactose-free is expected to rise over the forecast period
Czech consumers will remain unfazed about high fat products as long as sugar content is low

CATEGORY DATA

Table 59 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 60 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 61 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 62 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 63 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020 Table 64 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 65 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 66 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 69 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 70 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Packaged Food in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Leading foodservice suppliers see drastic reductions in sales in March, with on-trade reviving to a degree during summer Takeaway trends during lockdown inspire consumer interest in international cuisine Sweet snacks see stronger declines due to being non-essential, whilst ice cream gets a summer boost after the wane
Consumer Foodservice
COVID-19 conditions in 2020 erode the positive growth seen in consumer foodservice in 2019 Foodservice players invest in online ordering, home delivery and takeaway options, to meet growing consumer demand and prepare for unexpected future conditions Foodservice operators continue to face challenges, as players adapt to meet the changing environment
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 71 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 72 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 73 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 74 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 75 Sales of Packaged Food by Category: Volume 2015-2020 Table 76 Sales of Packaged Food by Category: Value 2015-2020 Table 77 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 78 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 79 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 80 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 81 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 82 Penetration of Private Label by Category: % Value 2015-2020 Table 83 Distribution of Packaged Food by Format: % Value 2015-2020 Table 84 Distribution of Packaged Food by Format and Category: % Value 2020 Table 85 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 86 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 87 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 88 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

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DISCLAIMER

SOURCES

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