Dairy in Ukraine

Dairy in Ukraine - Category analysis

Butter and Spreads

KEY DATA FINDINGS

2020 IMPACT

Demand for butter increases as prices drop due to decline in exports

Margarine and spreads sales rise as consumers bake more at home during quarantine

2020 sees the introduction of new butter and spreads ranging from economy to premium

RECOVERY AND OPPORTUNITIES

Moderate rises in butter prices to sustain butter consumption in the forecast period

Trend of cooking and baking at home likely to linger in the forecast period

Health and wellness trend anticipated to enhance consumers’ scrutiny of ingredients

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese

KEY DATA FINDINGS

2020 IMPACT

Lockdown hits foodservice sales hard in 2020 but home cooking trend boosts retail demand

Terra Food leads fragmented shares thanks to strong promotion for Ferma

Premium cheese benefits from new product development, widening distribution and introduction of more affordable options

RECOVERY AND OPPORTUNITIES

Increasing polarisation anticipated in cheese between premium soft cheese and economy hard cheese

Health-orientated and lactose-intolerant consumers demand lactose-free cheese

Larger dairy holdings are anticipated to gain in value share in the forecast period

CATEGORY DATA

Table 12 Sales of Cheese by Category: Volume 2015-2020
Table 13 Sales of Cheese by Category: Value 2015-2020
Table 14 Sales of Cheese by Category: % Volume Growth 2015-2020
Table 15 Sales of Cheese by Category: % Value Growth 2015-2020
Table 16 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020
Table 17 Sales of Unprocessed Cheese by Type: % Value 2015-2020
Table 18 NBO Company Shares of Cheese: % Value 2016-2020
Table 19 LBN Brand Shares of Cheese: % Value 2017-2020
Table 20 Distribution of Cheese by Format: % Value 2015-2020
Table 21 Forecast Sales of Cheese by Category: Volume 2020-2025
Table 22 Forecast Sales of Cheese by Category: Value 2020-2025
Table 23 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025
Table 24 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products

KEY DATA FINDINGS

2020 IMPACT

Players explore new areas, including goat milk, natural milk and packaging

Milk alternatives benefits from healthy image and strong innovation

Popularity of barista-style coffee boosts sales of full fat shelf stable milk and plant-based alternatives

RECOVERY AND OPPORTUNITIES

Milk alternatives are expected to become increasingly more popular due to the health trend

A growing coffee consumption culture is expected to stimulate full fat shelf stable milk sales and plant-based alternatives

Drinking milk products manufacturers are anticipated to opt more for sustainable packaging in response to growing consumer concern for environmental sustainability

CATEGORY DATA

Table 25 Sales of Drinking Milk Products by Category: Volume 2015-2020
Table 26 Sales of Drinking Milk Products by Category: Value 2015-2020
Table 27 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020
Table 28 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020
Table 29 NBO Company Shares of Drinking Milk Products: % Value 2016-2020
Table 30 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020
Table 31 Distribution of Drinking Milk Products by Format: % Value 2015-2020
Table 32 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025
Table 33 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025
Table 34 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Other Dairy

KEY DATA FINDINGS

2020 IMPACT

Plain fromage frais and quark grows with the rise of cheaper family packs

COVID-19 causes demand to shift from premium products to economy in other dairy

Wimm-Bill-Dann Ukraine continues to lead other dairy in 2020 owing to its presence in several product areas

RECOVERY AND OPPORTUNITIES

High sugar content and old-fashioned image is anticipated to lead to a decline in condensed milk

Chilled snacks is anticipated to develop as a product area as manufacturers experiment with unusual flavours and combinations

Other dairy products that are perceived as natural are anticipated to fare well in the forecast period

CATEGORY DATA

Table 36 Sales of Other Dairy by Category: Volume 2015-2020
Table 37 Sales of Other Dairy by Category: Value 2015-2020
Table 38 Sales of Other Dairy by Category: % Volume Growth 2015-2020
Table 39 Sales of Other Dairy by Category: % Value Growth 2015-2020
Table 40 Sales of Cream by Type: % Value 2015-2020
Table 41 NBO Company Shares of Other Dairy: % Value 2016-2020
Table 42 LBN Brand Shares of Other Dairy: % Value 2017-2020
Table 43 Distribution of Other Dairy by Format: % Value 2015-2020
Table 44 Forecast Sales of Other Dairy by Category: Volume 2020-2025
Table 45 Forecast Sales of Other Dairy by Category: Value 2020-2025
Table 46 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025
Table 47 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products

KEY DATA FINDINGS

2020 IMPACT

Lockdown and ensuing economic recession affect demand for novel yoghurt and sour milk products

Health trend drives demand for full fat yoghurt and free from lactose sour milk products

Danone continues to lead yoghurt and sour milk products in 2020

RECOVERY AND OPPORTUNITIES

Sour milk products is expected to see positive performance in line with the health trend

Economic slowdown is anticipated to have a lingering effect on consumer choice of yoghurt and sour milk products

Protein-rich yoghurt and sour milk products are anticipated to gain in popularity

CATEGORY DATA

Table 48 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
Table 49 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
Table 50 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
Table 51 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020
Table 52 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020
Table 53 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020
Table 54 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020
Table 55 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020
Table 56 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 57 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 58 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 59 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Packaged Food in Ukraine - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Sales of packaged food to foodservice outlets is negatively affected by COVID-19
Plant-based protein enters foodservice outlets
Packaged food manufacturers support foodservice outlets during the lockdown

Consumer Foodservice

Lockdown leads to a boost in home delivery
Foodservice outlets offer frozen ready meals for home delivery during the lockdown
Foodservice outlets that offer dishes specific to world cuisines are anticipated to fare well

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2017-2024
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2016-2024
Table 60 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 61 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 62 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 63 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 64 Sales of Packaged Food by Category: Volume 2015-2020
Table 65 Sales of Packaged Food by Category: Value 2015-2020
Table 66 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 67 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 68 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 69 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 70 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 71 Penetration of Private Label by Category: % Value 2015-2020
Table 72 Distribution of Packaged Food by Format: % Value 2015-2020
Table 73 Distribution of Packaged Food by Format and Category: % Value 2020
Table 74 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 75 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 76 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 77 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

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DISCLAIMER

SOURCES

Summary 1 Research Sources

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