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Country Report

Dairy in

Dairy in Uruguay

38 pages, Aug 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Prospects

Unpaged hard cheese remains the preferred choice among consumers

Unpackaged hard cheese accounts for the majority of cheese sales in Uruguay and this is unlikely to change over the forecast period. Consumers are able to try products before buying, contrary to packaged cheese, which is an advantage when choosing products.

Cheese is firmly established in Uruguay

Cheese is well established in Uruguay. Although trends are changing in other categories, where consumers are seeking healthier choices, cheese does not seem to be affected by this trend.

Competitive Landscape

Domestic companies lead cheese

Domestic companies continued to lead cheese in 2018. The leading companies are local and small domestic players are also active.

Two domestic companies follow close behind

Naturalia ranks second, closely followed by Noliman, with both enjoying significant retail value shares. Local cheese is known as a high-quality product, especially the unpackaged options, and consumers remain loyal to their favourite brands.

International brands focus on packaged cheese

Domestic companies are firmly established in the Uruguayan market, and remain the preferred choice, particularly in unpackaged hard cheese. International companies therefore focus on packaged options, where they see major opportunities for sales and growth.

Prospects

Alternatives to milk products become more popular

Retail value sales of drinking milk products are pegged to the performance of cow’s milk sales, the largest category. Cow’s milk is the preferred choice for the majority of consumers and it remains a strong tradition in the country.

Prices of other milk alternatives set to decline

Together with greater consumer demand, an increasing number of producers are expected to produce other milk alternatives, which will likely lead to a decline in unit prices, which would make these products more affordable to mid- and low-income households. Although milk alternatives are likely to become increasingly popular, cow’s milk is set to remain the preferred choice for consumers given the significant gap price, which is expected to remain.

Flavoured milk drinks continue to target children

Flavoured milk drinks continue to be mainly consumed by the younger population, while adults traditionally favour cow’s milk or milk alternatives. Chocolate flavour milk is common in the country, as children are used to taking it with breakfast or as an afternoon snack.

Competitive Landscape

Cooperativa Nacional de Productores de Leche the undisputed leader of drinking milk products

Cooperativa Nacional de Productores de Leche has a strong hold on drinking milk products in Uruguay. The company’s products are recognised as being of good quality, and are the only option available in every store.

Small companies appearing in alternative milk products

Given the dominant position of Nacional de Productores de Leche in cow’s milk, it is difficult for small companies to compete there. However sales of milk alternatives are growing and this represents a new niche for companies, especially as the leading company has no presence in these products.

Prospects

Companies launch new yoghurt flavours

Consumers increasingly sought healthier options over the review period, with some switching their afternoon snack to a healthier option such as yoghurt. Producers took advantage of this development by advertising and launching new yoghurt flavours.

Opportunity for further innovation

Yoghurt will likely remain a snack option, especially in the afternoon, when many consumers like to have a snack, and are increasingly looking for healthier options. Launches of new yoghurt variations and innovation are therefore likely to continue.

Frozen yoghurt fails in Uruguay

Frozen yoghurt is a common option in many countries in the world as an option for consumers looking for a healthier option than ice cream, but with a similar taste. This has opened a window for yoghurt stores, where consumers can purchase yoghurt and add flavours and toppings.

Competitive Landscape

Cooperativa Nacional de Productores de Leche leads

Domestic companies, led by Cooperativa Nacional de Productores de Leche, led yogurt in 2018 in Uruguay. The leading company remains the undisputed leader, and in contrast to other dairy products, the company constantly advertises its traditional yoghurt flavours and new launches in a variety of media.

Fort-Masis in second place

Fort-Masis (GBO: Groupe Danone) held a significant share in second place in 2018, with differentiated products, such as the Ser and Activia brands, which are recognised by consumers as quality and healthy products. The competition focuses on more niche and health-orientated products, in contrast to Cooperativa Nacional de Productores de Leche, which offers more mass products.

Advertising plays a significant role in yogurt sales

Even though there is one clear leader in yoghurt, with few other companies competing, yoghurt is heavily advertised in Uruguay. With the increasing number of new flavour launches, and consumers seeking healthier and tasty options, producers advertise their products and focus on these characteristics.

Prospects

Dulce de leche boosts sales

Dulce de leche is a traditional flavoured condensed milk in the country, which is similar to caramel in other countries. The product remains one of the preferred options among consumers in many formats, such as in a variety of cooking preparations, including cake and alfajores, while some consumers choose to eat it on its own with a spoon.

Coffee whiteners remain the least popular product

Coffee whiteners are not at all common in the country. The product is only offered by a few companies, and has a limited presence in stores.

Competitive Landscape

Cooperativa Nacional de Productores de Leche leads other dairy

Cooperativa Nacional de Productores de Leche continued to lead other dairy in 2018. The company led condensed milk and cream and ranked second in chilled and shelf stable desserts.

Companies fight to lead in dulce de leche

Condensed milk products, especially dulce de leche, categorised as flavoured condensed milk, enjoy significant sales in the country. Consequently, many companies offer these products and constantly compete to gain share.

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Samples

Dairy Market Sample Report Dairy Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dairy industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dairy industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dairy in Uruguay market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dairy in Uruguay?
What are the major brands in Uruguay?
How has the economic downturn impacted sales performance given its staple food status?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
How are volatile farmgate prices for milk impacting retail prices and sales performance?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Dairy in Uruguay - Category analysis

Butter and Spreads

HEADLINES

PROSPECTS

Butter to continue to lead value sales

The health trend to negatively impact sales of butter and spreads

More natural products appearing in outlets

COMPETITIVE LANDSCAPE

Cooperativa Nacional de Productores de Leche leads butter and spreads

Cía Oleaginosa Uruguaya (COUSA) in second place

Limited advertising in butter and spreads

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 2 Sales of Butter and Spreads by Category: Value 2013-2018
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 7 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Cheese

HEADLINES

PROSPECTS

Unpaged hard cheese remains the preferred choice among consumers

Cheese is firmly established in Uruguay

COMPETITIVE LANDSCAPE

Domestic companies lead cheese

Two domestic companies follow close behind

International brands focus on packaged cheese

CATEGORY DATA

Table 12 Sales of Cheese by Category: Volume 2013-2018
Table 13 Sales of Cheese by Category: Value 2013-2018
Table 14 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 15 Sales of Cheese by Category: % Value Growth 2013-2018
Table 16 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 17 NBO Company Shares of Cheese: % Value 2014-2018
Table 18 LBN Brand Shares of Cheese: % Value 2015-2018
Table 19 Distribution of Cheese by Format: % Value 2013-2018
Table 20 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 21 Forecast Sales of Cheese by Category: Value 2018-2023
Table 22 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 23 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Drinking Milk Products

HEADLINES

PROSPECTS

Alternatives to milk products become more popular

Prices of other milk alternatives set to decline

Flavoured milk drinks continue to target children

COMPETITIVE LANDSCAPE

Cooperativa Nacional de Productores de Leche the undisputed leader of drinking milk products

Small companies appearing in alternative milk products

CATEGORY DATA

Table 24 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 25 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 26 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 27 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 28 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 29 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 30 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 31 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 32 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 33 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Other Dairy

HEADLINES

PROSPECTS

Dulce de leche boosts sales

Coffee whiteners remain the least popular product

COMPETITIVE LANDSCAPE

Cooperativa Nacional de Productores de Leche leads other dairy

Companies fight to lead in dulce de leche

CATEGORY DATA

Table 35 Sales of Other Dairy by Category: Volume 2013-2018
Table 36 Sales of Other Dairy by Category: Value 2013-2018
Table 37 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 38 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 40 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 41 Distribution of Other Dairy by Format: % Value 2013-2018
Table 42 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 43 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 44 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Yoghurt and Sour Milk Products

HEADLINES

PROSPECTS

Companies launch new yoghurt flavours

Opportunity for further innovation

Frozen yoghurt fails in Uruguay

COMPETITIVE LANDSCAPE

Cooperativa Nacional de Productores de Leche leads

Fort-Masis in second place

Advertising plays a significant role in yogurt sales

CATEGORY DATA

Table 46 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 47 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 48 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 49 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 51 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 52 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 53 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 54 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 55 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 56 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Packaged Food in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Consumers increasingly looking for healthier products

Changes in weather conditions impact product sales

Cooperativa Nacional de Productores de Leche remains the leader in 2018

Modern grocery retailers lead package food in 2018

Low value growth expected over the forecast period

FOODSERVICE

Sales to Foodservice

Consumers increasingly buying packaged food online
Healthier foodservice options becoming increasingly available
Weekend remains the major time for going out

CATEGORY DATA

Table 57 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 58 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 59 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 60 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 61 Sales of Packaged Food by Category: Volume 2013-2018
Table 62 Sales of Packaged Food by Category: Value 2013-2018
Table 63 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 64 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 65 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 66 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 67 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 68 Penetration of Private Label by Category: % Value 2013-2018
Table 69 Distribution of Packaged Food by Format: % Value 2013-2018
Table 70 Distribution of Packaged Food by Format and Category: % Value 2018
Table 71 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 72 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 73 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 74 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dairy in Uruguay

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

Unpaged hard cheese remains the preferred choice among consumers

Cheese is firmly established in Uruguay

Competitive Landscape

Domestic companies lead cheese

Two domestic companies follow close behind

International brands focus on packaged cheese

Prospects

Alternatives to milk products become more popular

Prices of other milk alternatives set to decline

Flavoured milk drinks continue to target children

Competitive Landscape

Cooperativa Nacional de Productores de Leche the undisputed leader of drinking milk products

Small companies appearing in alternative milk products

Prospects

Companies launch new yoghurt flavours

Opportunity for further innovation

Frozen yoghurt fails in Uruguay

Competitive Landscape

Cooperativa Nacional de Productores de Leche leads

Fort-Masis in second place

Advertising plays a significant role in yogurt sales

Prospects

Dulce de leche boosts sales

Coffee whiteners remain the least popular product

Competitive Landscape

Cooperativa Nacional de Productores de Leche leads other dairy

Companies fight to lead in dulce de leche

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Dairy in Uruguay - Category analysis

Butter and Spreads

HEADLINES

PROSPECTS

Butter to continue to lead value sales

The health trend to negatively impact sales of butter and spreads

More natural products appearing in outlets

COMPETITIVE LANDSCAPE

Cooperativa Nacional de Productores de Leche leads butter and spreads

Cía Oleaginosa Uruguaya (COUSA) in second place

Limited advertising in butter and spreads

CATEGORY DATA

Cheese

HEADLINES

PROSPECTS

Unpaged hard cheese remains the preferred choice among consumers

Cheese is firmly established in Uruguay

COMPETITIVE LANDSCAPE

Domestic companies lead cheese

Two domestic companies follow close behind

International brands focus on packaged cheese

CATEGORY DATA

Drinking Milk Products

HEADLINES

PROSPECTS

Alternatives to milk products become more popular

Prices of other milk alternatives set to decline

Flavoured milk drinks continue to target children

COMPETITIVE LANDSCAPE

Cooperativa Nacional de Productores de Leche the undisputed leader of drinking milk products

Small companies appearing in alternative milk products

CATEGORY DATA

Other Dairy

HEADLINES

PROSPECTS

Dulce de leche boosts sales

Coffee whiteners remain the least popular product

COMPETITIVE LANDSCAPE

Cooperativa Nacional de Productores de Leche leads other dairy

Companies fight to lead in dulce de leche