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Country Report

Dairy in

Dairy in Uruguay

52 pages, Aug 2017

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

CHEESE

Trends

Cheese exports continue falling as well as the prices paid internationally for Uruguayan cheese. The main exporting companies have been unable to find new destinations to absorb the loss of the Venezuelan market which until 2014 purchased more than 50% of exports. With surplus stocks, companies are hesitant about which road to take as the domestic market is not absorbing the excess volume and international prices are still not favourable. It appears to be a loss-loss situation and whatever option they choose, future survival of the smaller companies may be compromised.

Competitive Landscape

Cooperativa Nacional de Productores de Leche (Conaprole) maintained leadership in cheese in 2017 with 15% of retail value sales. The company continues to base its sustained success on the weight of its Conaprole brand (a synonym of dairy products in Uruguay) with a decades-long presence in the market and very high levels of consumer loyalty. There are two other top-ranking companies with double-digit shares. Naturalia SRL ranks second with 12% followed closely by Noliman SA with 10% in 2017.

Prospects

Cheese consumption is firmly established among Uruguayan consumers and though per capita volume levels seem to indicate that there is ample room for future growth, it is expected that growth rates over the forecast period will only be moderate, maintaining the pace seen in 2017. Consumers have strong preferences for certain types of cheese and brands, and younger generations who could boost sales of new types are highly influenced by their families and are expected to be quite conservative and stick to well-known brands and cheese types.

DRINKING MILK PRODUCTS

Trends

The performance of retail value sales in this category as a whole remains pegged to that of milk, which in turn, with high per capita volume consumption and minimum growth, depends on the evolution of unit prices. Fresh milk’s selling price is set by the government, resulting in minimum value sales growth.

Competitive Landscape

Cooperativa Nacional de Productores de Leche (Conaprole), by far the largest dairy company in Uruguay, remained the undisputed leader in drinking milk products in 2017 with an 82% share of retail value sales. Unilever del Uruguay SA, though without competing directly against Conaprole, maintains second position with sales of Ades soy drinks, with a 6% retail value share in 2017, which is expected to increase reflecting the favourable evolution of unit prices.

Prospects

With better volume growth expected over the forecast period albeit slow due to already very high per capita milk consumption and expected slow evolution of unit prices as the government will continue setting the price of fresh milk, value sales are expected to post a negligible negative CAGR over the forecast period.

YOGHURT AND SOUR MILK PRODUCTS

Trends

In 2017, competition in the yoghurt segments remains fierce and small companies such as CLALDY, Granja Pocha SA, Calcar, Noliman SA and others, despite the difference in share with the leaders, keep pushing for presence, especially in the large regular drinking yoghurt segment, contributing to faster evolution of unit prices and the good overall performance of value sales.

Competitive Landscape

Cooperativa Nacional de Productores de Leche (Conaprole) remains the undisputed leader of yoghurt and sour milk drinks, with 65% of retail value sales in 2017. Conaprole maintains a permanent presence in the media, reinforcing consumers’ recognition and brand loyalty and it markets the widest portfolio in the category, with competitive prices, to produce excellent results every year. Fort-Masis SA (Groupe Danone) continues in second place with a 14% share maintaining a strong presence in functional yoghurt with its Activia, Actimel and Vidacol brands.

Prospects

With more consumers acknowledging that yoghurt in its different options is a healthy product, it is expected that a growing number of them will incorporate yoghurt into their diets over the forecast period. However, since the population of Uruguay increases at a very slow pace and there is already a large number of the population already consuming yoghurt, future volume growth, even if improving over the sluggish review period performance, is not expected to be significant.

OTHER DAIRY

Trends

Already very high per capita consumption in the two larger segments - flavoured condensed milk (100% dulce de leche) and dairy desserts - continues impacting adversely not only those segments’ volume growth potential, but also the overall performance of other dairy retail value sales.

Competitive Landscape

Cooperativa Nacional de Productores de Leche (Conaprole) continued leading other dairy in 2017 with a 46% share of retail value sales. The company leads condensed milk (36%) and cream (89%), ranking second in chilled and shelf stable desserts (35%) behind Fort-Masis SA, which leads this large segment with a 55% share of retail value sales but does not participate in any of the other segments. Ranking third overall in other dairy is Los Nietitos SA with a 12% value share in 2017, entirely derived from sales of dulce de leche where it ranks second, challenging Conaprole for the lead in this traditional segment.

Prospects

Other dairy retail value sales at constant 2017 prices are expected to post a better than 1% CAGR over the forecast period. Though volume growth rates are expected to post a declining trend, favourable evolution of unit prices will underpin the improved performance.

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Dairy Market Sample Report Dairy Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dairy industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dairy industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dairy in Uruguay market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dairy in Uruguay?
What are the major brands in Uruguay?
How has the economic downturn impacted sales performance given its staple food status?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
How are volatile farmgate prices for milk impacting retail prices and sales performance?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Butter and Margarine

Cheese

Drinking Milk Products

Other Dairy

Yoghurt and Sour Milk Products

Dairy in Uruguay - Company Profiles

Dicasold SA in Packaged Food (Uruguay)

STRATEGIC DIRECTION

KEY FACTS

Summary 1 Dicasold SA: Key Facts
Summary 2 Dicasold SA: Operational Indicators

COMPETITIVE POSITIONING

Packaged Food in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Prices boost value sales in 2017

Closure of local companies.

Conaprole remains the indisputable leader in package food

Growth of modern grocery retailers

High per capita value sales of big categories obstruct future growth

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Dairy in Uruguay

New Report Guarantee

Executive Summary

New Report Guarantee

CHEESE

Trends

Competitive Landscape

Prospects

DRINKING MILK PRODUCTS

Trends

Competitive Landscape

Prospects

YOGHURT AND SOUR MILK PRODUCTS

Trends

Competitive Landscape

Prospects

OTHER DAIRY

Trends

Competitive Landscape

Prospects

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Butter and Margarine

Cheese

Drinking Milk Products

Other Dairy

Yoghurt and Sour Milk Products

Dairy in Uruguay - Company Profiles

Dicasold SA in Packaged Food (Uruguay)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Prices boost value sales in 2017

Closure of local companies.

Conaprole remains the indisputable leader in package food

Growth of modern grocery retailers

High per capita value sales of big categories obstruct future growth

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

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