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Strategy Briefing

Dairy in Western Europe

Dec 2017

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Dairy consumption in Western Europe is mature in comparison to other regions in the world, with high per capita consumption. The market has been in decline in the region over the past years, with changes in consumer diets impacting demand. The declining trend does not, however, mean that there are not growth possibilities in the region, as the market dynamic by country varies, as does the development by category, so spotting the right opportunities may still offer companies steady growth.

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Overview

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WESTERN EUROPE HAS ALREADY REACHED A HIGH LEVEL OF MATURITY WITHIN DAIRY

Western Europe is characterised by a strong dairy culture and high per capita consumption, particularly in core categories such as cheese, drinking milk products and yoghurt. However, there is still room for growth, as shifts between categories and premiumisation are still ongoing. Dairy products are a natural source of vitamin B and calcium, which could play as an advantage for manufacturers to better position their products and even compete with other on-the go snacking products if these are packed accordingly, increasing market diversification.

GERMANY SWIMS AGAINST THE STREAM AND SLOWS DOWN THE DECLINE IN DAIRY FOR THE REGION

Whilst four of the top five dairy markets in Western Europe – Italy, the UK, France and Spain – saw a decline in dairy value sales in 2017, Germany registered growth, especially in cheese and other dairy. This growth in consumption can be explained by the current favourable German economic stability and its already established retailing environment, including discounters, which themselves are also positioning part of its brand spectrum with a higher added value.

Stronger decline in cheese sales in Italy and UK

Both in Italy and the UK, sales of cheese and drinking milk products have fallen, reflecting in part a consumer shift to non-dairy and lactose-free alternatives, whether for allergy and intolerance reasons or in order to enhance the digestion process. Many consumers are just decreasing their dairy consumption overall.

Internet retailing and discounters gaining strength

Discounters registered growth in share of distribution of dairy products in the UK, France and Ireland over 2012-2017, whilst internet retailing sales grew steadily throughout the region, but from a lower base. As internet retailing grows, new possibilities arise, even for smaller manufacturers, as these can benefit from a wider distribution chain, for example Amazon Fresh including local cheese manufacturers in its product range.

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Introduction

Scope

Key findings

Regional Overview

Putting Western Europe into context

Dairy in Western Europe to register flat growth over the next years

Italy suffers the strongest overall decline in cheese

Italy and the UK led the overall decline in dairy for Western Europe

Drinking milk products had the poorest performance in the region

Dairy consumption weakens after the rise of lactose-free diets

Discounters grow but super/hypermarkets still dominate sales

Internet retailing on the rise driven by convenience

Leading Companies and Brands

Private label strong, as is trust in local family-owned businesses

Price competition pushes private label to grow even from a solid base

Companies focus their efforts on a handful of European markets

Top brands impacted by category movements in Western Europe

Forecast Projections

Dairy in Spain is expected to register growth after years of decline

Spain to grow through health and wellness dairy products

Product variety contributes positively despite the market maturity

Innovation and dairy alternatives as a key for growth in the region

Country Snapshots

Germany: market context

Germany: competitive and retail landscape

Netherlands: m arket context

Netherlands: competitive and retail landscape

France: market context

France: c ompetitive and retail landscape

Italy: market context

Italy: competitive and retail landscape

UK: market context

UK: competitive and retail landscape

Spain: market context

Spain: competitive and retail landscape

Portugal: market context

Portugal: competitive and retail landscape

Austria: market context

Austria: competitive and retail landscape

Switzerland: market context

Switzerland: competitive and retail landscape

Ireland: market context

Ireland: competitive and retail landscape

Sweden: market context

Sweden: competitive and retail landscape

Norway: market context

Norway: competitive and retail landscape

Denmark: market context

Denmark: competitive and retail landscape

Finland: market context

Finland: competitive and retail landscape

Turkey: market context

Turkey: competitive and retail landscape

Belgium: market context

Belgium: competitive and retail landscape

Greece: market context

Greece: competitive and retail landscape

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

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Megatrends

Strategy Briefing

Dairy in Western Europe

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

WESTERN EUROPE HAS ALREADY REACHED A HIGH LEVEL OF MATURITY WITHIN DAIRY

GERMANY SWIMS AGAINST THE STREAM AND SLOWS DOWN THE DECLINE IN DAIRY FOR THE REGION

Stronger decline in cheese sales in Italy and UK

Internet retailing and discounters gaining strength

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Putting Western Europe into context

Dairy in Western Europe to register flat growth over the next years

Italy suffers the strongest overall decline in cheese

Italy and the UK led the overall decline in dairy for Western Europe

Drinking milk products had the poorest performance in the region

Dairy consumption weakens after the rise of lactose-free diets

Discounters grow but super/hypermarkets still dominate sales

Internet retailing on the rise driven by convenience

Leading Companies and Brands

Private label strong, as is trust in local family-owned businesses

Price competition pushes private label to grow even from a solid base

Companies focus their efforts on a handful of European markets

Top brands impacted by category movements in Western Europe

Forecast Projections

Dairy in Spain is expected to register growth after years of decline

Spain to grow through health and wellness dairy products

Product variety contributes positively despite the market maturity

Innovation and dairy alternatives as a key for growth in the region

Country Snapshots

Germany: market context

Germany: competitive and retail landscape

Netherlands: m arket context

Netherlands: competitive and retail landscape

France: market context

France: c ompetitive and retail landscape

Italy: market context

Italy: competitive and retail landscape

UK: market context

UK: competitive and retail landscape

Spain: market context

Spain: competitive and retail landscape

Portugal: market context

Portugal: competitive and retail landscape

Austria: market context

Austria: competitive and retail landscape

Switzerland: market context

Switzerland: competitive and retail landscape

Ireland: market context

Ireland: competitive and retail landscape

Sweden: market context

Sweden: competitive and retail landscape

Norway: market context

Norway: competitive and retail landscape

Denmark: market context

Denmark: competitive and retail landscape

Finland: market context

Finland: competitive and retail landscape

Turkey: market context

Turkey: competitive and retail landscape

Belgium: market context

Belgium: competitive and retail landscape

Greece: market context

Greece: competitive and retail landscape

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model