Dairy Products and Alternatives in Belarus

September 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Belarus with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Dairy Products and Alternatives industry in Belarus, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dairy Products and Alternatives in Belarus report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dairy Products and Alternatives in Belarus?
  • Which are the leading brands in Dairy Products and Alternatives in Belarus?
  • How are products distributed in Dairy Products and Alternatives in Belarus?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Belarus?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Dairy Products and Alternatives in Belarus

Dairy products and alternatives in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for dairy products and alternatives?
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2016-2021
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2017-2021
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2018-2021
Table 5 Distribution of Dairy Products and Alternatives by Format: % Value 2016-2021
Table 6 Forecast Sales of Dairy Products and Alternatives by Category: Value 2021-2026
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources

Baby Food in Belarus

KEY DATA FINDINGS

Slowed birth rates pose a greater threat to baby food than the COVID-19 pandemic in 2021
On-the-go consumption continues to boost the appeal of pouches in 2021
Local manufacturers continue to lead baby food in 2021
Baby food continues to perform well despite declining birth rates in 2022 and beyond
Intense competition expected from both international and local players over the forecast period
Modern retailing will boost availability of other baby food into the forecast period
Table 8 Sales of Baby Food by Category: Volume 2016-2021
Table 9 Sales of Baby Food by Category: Value 2016-2021
Table 10 Sales of Baby Food by Category: % Volume Growth 2016-2021
Table 11 Sales of Baby Food by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Baby Food: % Value 2017-2021
Table 13 LBN Brand Shares of Baby Food: % Value 2018-2021
Table 14 Distribution of Baby Food by Format: % Value 2016-2021
Table 15 Forecast Sales of Baby Food by Category: Volume 2021-2026
Table 16 Forecast Sales of Baby Food by Category: Value 2021-2026
Table 17 Forecast Sales of Baby Food by Category: % Volume Growth 2021-2026
Table 18 Forecast Sales of Baby Food by Category: % Value Growth 2021-2026

Butter and Spreads in Belarus

KEY DATA FINDINGS

Butter and spreads sees slowed growth as consumers return to their pre pandemic lifestyles
Butter consumption undergoes change in 2021 due to the dwindling economy and the rising health and wellness trend
Local players continue to lead butter and spreads in 2021
Ongoing economic concerns result in further declining demand for butter
The health and wellness trend will inspire innovations as players aim to offer healthier alternatives over the forecast period
Busier, on-the-go lifestyles will reduce demand for butter and spreads into the forecast period
Table 19 Sales of Butter and Spreads by Category: Volume 2016-2021
Table 20 Sales of Butter and Spreads by Category: Value 2016-2021
Table 21 Sales of Butter and Spreads by Category: % Volume Growth 2016-2021
Table 22 Sales of Butter and Spreads by Category: % Value Growth 2016-2021
Table 23 NBO Company Shares of Butter and Spreads: % Value 2017-2021
Table 24 LBN Brand Shares of Butter and Spreads: % Value 2018-2021
Table 25 Distribution of Butter and Spreads by Format: % Value 2016-2021
Table 26 Forecast Sales of Butter and Spreads by Category: Volume 2021-2026
Table 27 Forecast Sales of Butter and Spreads by Category: Value 2021-2026
Table 28 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2021-2026
Table 29 Forecast Sales of Butter and Spreads by Category: % Value Growth 2021-2026

Cheese in Belarus

KEY DATA FINDINGS

Consumers switch back to unpackaged cheese due to lower prices
The health and wellness trend alters consumer preferences within cheese
Cheese remains highly fragmented in Belarus with two local players leading
Local players continue to dominate cheese in 2022 and beyond
Cash-strapped consumers seek discounts and prefer unpackaged cheese
Soft cheese will continue to perform well over the forecast period
Table 30 Sales of Cheese by Category: Volume 2016-2021
Table 31 Sales of Cheese by Category: Value 2016-2021
Table 32 Sales of Cheese by Category: % Volume Growth 2016-2021
Table 33 Sales of Cheese by Category: % Value Growth 2016-2021
Table 34 Sales of Spreadable Processed Cheese by Type: % Value 2016-2021
Table 35 NBO Company Shares of Cheese: % Value 2017-2021
Table 36 LBN Brand Shares of Cheese: % Value 2018-2021
Table 37 Distribution of Cheese by Format: % Value 2016-2021
Table 38 Forecast Sales of Cheese by Category: Volume 2021-2026
Table 39 Forecast Sales of Cheese by Category: Value 2021-2026
Table 40 Forecast Sales of Cheese by Category: % Volume Growth 2021-2026
Table 41 Forecast Sales of Cheese by Category: % Value Growth 2021-2026

Yoghurt and Sour Milk Products in Belarus

KEY DATA FINDINGS

Drinking yogurts witnesses the most dynamic growth in 2021
Sour milk products continues to witness volume decline in 2021
Local leader Savushkin Produkt will retain its leading position in 2021
The health and wellness trend set to positively impact yoghurt and sour milk products in 2022 and beyond
Players increasingly offer more price competitive products in order to capture consumers
New product developments expected to be seen over the forecast period
Table 42 Sales of Yoghurt and Sour Milk Products by Category: Volume 2016-2021
Table 43 Sales of Yoghurt and Sour Milk Products by Category: Value 2016-2021
Table 44 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2016-2021
Table 45 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2016-2021
Table 46 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2017-2021
Table 47 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2018-2021
Table 48 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2016-2021
Table 49 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2021-2026
Table 50 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2021-2026
Table 51 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2021-2026
Table 52 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2021-2026

Other Dairy in Belarus

KEY DATA FINDINGS

Chilled snacks sees the most dynamic growth in 2021
The health and wellness trend continues to impact consumer preferences
Local players will continue to lead other dairy in 2021
Economic downturn impacts consumer preferences in 2022 and beyond
Chilled snacks continues to perform well thanks to perceived healthiness and lower unit prices
Alternative dairy products may pose a threat to other dairy into the forecast period
Table 53 Sales of Other Dairy by Category: Volume 2016-2021
Table 54 Sales of Other Dairy by Category: Value 2016-2021
Table 55 Sales of Other Dairy by Category: % Volume Growth 2016-2021
Table 56 Sales of Other Dairy by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Other Dairy: % Value 2017-2021
Table 58 LBN Brand Shares of Other Dairy: % Value 2018-2021
Table 59 Distribution of Other Dairy by Format: % Value 2016-2021
Table 60 Forecast Sales of Other Dairy by Category: Volume 2021-2026
Table 61 Forecast Sales of Other Dairy by Category: Value 2021-2026
Table 62 Forecast Sales of Other Dairy by Category: % Volume Growth 2021-2026
Table 63 Forecast Sales of Other Dairy by Category: % Value Growth 2021-2026

Drinking Milk Products in Belarus

KEY DATA FINDINGS

Ongoing restrictions and lack of on-the-go consumption proves detrimental for some product areas in 2021
Domestic players struggle to compete against international players in 2021
Private label becomes increasingly popular amongst cash-strapped consumers
Shelf-stable milk set to perform well in volume terms in 2022 and beyond
Cash-strapped consumers likely to cut back on unnecessary indulgence products such as dairy only flavoured milk drinks
Higher unit prices of drinking milk alternatives prevent success
Table 64 Sales of Drinking Milk Products by Category: Volume 2016-2021
Table 65 Sales of Drinking Milk Products by Category: Value 2016-2021
Table 66 Sales of Drinking Milk Products by Category: % Volume Growth 2016-2021
Table 67 Sales of Drinking Milk Products by Category: % Value Growth 2016-2021
Table 68 NBO Company Shares of Drinking Milk Products: % Value 2017-2021
Table 69 LBN Brand Shares of Drinking Milk Products: % Value 2018-2021
Table 70 Distribution of Drinking Milk Products by Format: % Value 2016-2021
Table 71 Forecast Sales of Drinking Milk Products Products by Category: Volume 2021-2026
Table 72 Forecast Sales of Drinking Milk Products Products by Category: Value 2021-2026
Table 73 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2021-2026
Table 74 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Dairy Products and Alternatives

    • Dried Baby Food
    • Prepared Baby Food
    • Other Baby Food
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
        • Liquid Growing-Up Milk Formula
        • Powder Growing-Up Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
      • Butter
      • Cooking Fats
      • Margarine and Spreads
      • Spreadable Cheese
      • Processed Cheese excl Spreadable
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese
        • Dairy Only Flavoured Milk Drinks
        • Flavoured Milk Drinks with Fruit Juice
            • Fat-free Fresh Milk
            • Semi Skimmed Fresh Milk
            • Full Fat Fresh Milk
            • Fat-free Shelf Stable Milk
            • Semi Skimmed Shelf Stable Milk
            • Full Fat Shelf Stable Milk
        • Goat Milk
      • Powder Milk
      • Sour Milk Products
        • Drinking Yoghurt
        • Flavoured Yoghurt
        • Plain Yoghurt
        • Chilled Dairy Desserts
        • Shelf Stable Dairy Desserts
      • Chilled Snacks
      • Coffee Whiteners
          • Flavoured Condensed Milk
          • Plain Condensed Milk
        • Evaporated Milk
      • Cream
        • Flavoured Fromage Frais and Quark
        • Plain Fromage Frais and Quark
        • Savoury Fromage Frais and Quark
      • Soy Drinks
      • Other Plant-based Milk
    • Plant-based Yoghurt
    • Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.

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