Danone , Groupe in Soft Drinks

April 2021

Danone is the eighth biggest soft drinks company globally, with a historical focus on bottled water. Although it suffered impacts from COVID-19 in 2020, the company continued to diversify its portfolio in RTD tea, RTD coffee and juice. It also further pushed its sustainability agenda by investing in circular packaging. While Western Europe is its traditional core region, Danone has been building a strong presence in emerging economies, but the rising domestic competition represents a challenge.

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Overview:

Euromonitor International's report on Danone, Groupe delivers a detailed strategic analysis of the company's business, examining its performance in the Soft Drinks market and the global economy. Company and market share data provide a detailed look at the financial position of Danone, Groupe, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Danone, Groupe.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Danone, Groupe provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Soft Drinks research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report

Scope

Introduction

Executive summary

State of Play

Danone ranked eighth biggest soft drinks company globally
Groupe Danone’s global footprint
Company overview: Danone negatively impacted in several markets
Growth decomposition: Opposite regional dynamics for Danone
COVID-19 impact on Danone’s on-trade soft drinks business

Exposure to Future Growth

Impact of COVID-19 on Danone (1)
Impact of COVID-19 on Danone (2)
Danone’s sustainability agenda and its resonance with consumers’ values
Baby boomers take the lead in eco-conscious attitudes
Environmental and sustainability commitments as differentiators
Exposure to growth in Argentina, and the hyperinflationary environment
Argentina review and the rise of Chinese bottled water competitors
Projected rankings: Danone to remain eighth biggest soft drinks company

Competitive Positioning

R elative performance: Danone sees its share decline over 2017-2020
Coca-Cola and PepsiCo ahead of Danone due to wider diversification
Competitor overlap Passport
Key categories and markets: Danone leads bottled water across several markets
Key brands: Aqua is Indonesia’s number one brand in bottled water
Indonesia: A key emerging market for Danone with a favourable forecast
Danone is Indonesia’s first fmcg company to be B Corp certified

Bottled Water

Bottled water sales by region: Western Europe records lowest historic CAGR
Bottled water top countries by category: Bottled water essential in Egypt
Projected bottled water sales
Bottled water: 2020/early 2021 new product launches

Other Soft Drinks

RTD coffee: Danone pushes growth in the US and Western Europe
Juice: Sweden and the immunity boosting effect
RTD tea: Volvic taps into the reduced sugar and organic trend

Key Findings

Executive summary

Appendix

Projected Company Sales: FAQs
Projected Company Sales: FAQs
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