Danone, Groupe in Packaged Food Company Profile

Company Profile

About This Report

Feb 2019

Danone ranked fourth among the world’s packaged food companies in 2018. The most important movement for the big dairy company was the WhiteWave acquisition in 2017, which allowed Danone to enter one of the fastest-growing categories globally, namely plant-based food. This has contributed to category expansion but also boosted its corporate reputation thanks to a more sustainable portfolio, clearly illustrating Danone’s key message: “Danone. One Planet. One Health.”

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Danone, Groupe in Packaged Food Company Profile

Euromonitor International's report on Danone, Groupe delivers a detailed strategic analysis of the company's business, examining its performance in the Baby food market and the global economy.

Company and market share data provide a detailed look at the financial position of Danone, Groupe, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Danone, Groupe.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Danone, Groupe provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Baby food research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the report

Scope

Introduction

Executive Summary

State of Play

Top companies at a glance
Danone’s global footprint: Western Europe dominates
Company overview
WhiteWave acquisition drives Danone’s sales growth
DanoneWave: beyond portfolio expansion
Danone Manifesto Ventures: hungry to invest in breakthrough start-ups

Exposure to Future Growth

Milk formula in China projected to boost Danone’s sales
Top 10 food companies projected to remain top of the rankings

Competitive Positioning

Big food players lose ground to smaller companies and private label
Competitor overlap
Key categories and markets
Danone wins in China with baby food, but clashes with yoghurt
Danone’s brands lead packaged food in Russia and Spain
Nutricia boosts growth while Activia struggles
Could plant-based variants be the answer to revamp Activia?

Dairy

Dairy offers strong growth opportunities in APAC for Danone
Non-GMO certification essential to succeed in the US
Finding added value in yoghurt and diversifying the portfolio
Danone's yoghurt sales to be back on track in Brazil
Geographic expansion is necessary to grow in dairy

Baby Food

Danone well-placed to benefit from high growth exposure in APAC
The UK: Danone’s bright start in baby food in WE
Building presence in premium offerings is the way forward in the West
China and the UK to boost baby food sales globally

Key Findings

Executive Summary

Appendix

Projected company sales: FAQs
Projected company sales: FAQs