Danone benefits from strong global brands, spearheaded by Activia, which saw a relaunch across its most important markets in 2016. In baby food, it ranks second globally, but faces lower growth prospects as a result of more challenging conditions in China. Despite a wide global reach, Danone remains highly dependent on developed markets for its fresh dairy division. Danone has stated that it will focus on improving the profitability of its products, rather than accelerating growth.
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Euromonitor International's report on Danone, Groupe delivers a detailed strategic analysis of the company's business, examining its performance in the Baby food market and the global economy.
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