Danone, Groupe in Packaged Food

Company Profile

About This Report

Feb 2017

Danone benefits from strong global brands, spearheaded by Activia, which saw a relaunch across its most important markets in 2016. In baby food, it ranks second globally, but faces lower growth prospects as a result of more challenging conditions in China. Despite a wide global reach, Danone remains highly dependent on developed markets for its fresh dairy division. Danone has stated that it will focus on improving the profitability of its products, rather than accelerating growth.

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Danone, Groupe in Packaged Food

Euromonitor International's report on Danone, Groupe delivers a detailed strategic analysis of the company's business, examining its performance in the Baby food market and the global economy.

Company and market share data provide a detailed look at the financial position of Danone, Groupe, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Danone, Groupe.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Danone, Groupe provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Baby food research team, a dedicated group of analysts that knows the industry inside and out.

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Introduction

Scope

Strategic Evaluation

Danone to focus on profitable, not accelerating growth in 2016
FY 2016 operating margins expected to be above target
2016 could signal its largest acquisition to date with WhiteWave
SWOT analysis
Danone’s challenges and objectives

Competitive Positioning

Nestlé, General Mills and Lactalis on Danone’s tail
Danone a solid contender despite limited product range

Yoghurt and Sour Milk Drinks

Chobani and Danone : A successful year in the US with yoghurt
Presence in Brazil gives Danone and Nestlé edge over GM
Danone tackling its sluggish performance in Western Europe…
…and could do better in China and Russia
Gaps in China, India and Japan present opportunities for Danone
Danone could push digestive health further in Japan

Baby Food

Nestlé the strongest rival in baby food
Mead Johnson sale a possible threat to Danone’s premium range
Danone strengthening roots in lower tier Chinese cities, with Yashili
Indonesia a promising growth market beyond China
The US still shows strong market potential for baby food
Organic prepared baby food brand H appybaby grows in the US

Brand Strategy

Only a handful of Danone’s brands are truly global
Nutricia will overtake Activia is Danone’s most important brand
Spain the bottleneck for flagship yoghurt brand Activia

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