Danone, Groupe in Soft Drinks

Company Profile

About This Report

Aug 2019

Danone is one of the world’s leading soft drinks companies, with a strong focus on bottled water. The company has, however, started moving beyond bottled water, launching various brands in juice and sports drinks, as a means to appeal to the growing taste sophistication of consumers. Over the forecast period, with developed regions such as Western Europe and North America recording slow growth, exposure to emerging markets remains key to drive value sales in the long term.

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Danone, Groupe in Soft Drinks

Euromonitor International's report on Danone, Groupe delivers a detailed strategic analysis of the company's business, examining its performance in the RTD Coffee market and the global economy.

Company and market share data provide a detailed look at the financial position of Danone, Groupe, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Danone, Groupe.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Danone, Groupe provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our RTD Coffee research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the report

Scope
Executive summary

State of Play

Top companies at a glance
Danone’s global footprint
Company overview
Growth decomposition
Danone intensifies its sustainability efforts across its brands
Danone focuses on home countertop solutions in water

Exposure to Future Growth

China and Indonesia remain key to growth for Danone
Danone’s health focus set to strengthen its position

Competitive Positioning

Danone increases volume share in soft drinks
Competitor overlap
Danone continues to lead in most of its top markets
Danone strengthens its health positioning across soft drinks categories
Local brands underpin Danone’s growth strategy
Volvic and Evian launch new variants to excite consumers
Mizone, Aqua and Villa Del Sur account for more than a third of value

Bottled Water

Still bottled water offer continual growth opportunity for Danone
Product innovation and premiumisation essential for Danone’s growth
Should Danone focus its attention on emerging markets?
Focusing on the premium segment still remains important for Danone
Possible strategy for Danone to target millennials to drive value sales

Other Soft Drinks

Juice is the second largest soft drinks category for Danone
New product innovations in other soft drinks seek to strengthen sales

Key Findings

Executive summary

Appendix

Projected company sales: FAQs
Projected company sales: FAQs