Darden Restaurants Inc in Consumer Foodservice

Company Profile

About This Report

Mar 2011

Darden Restaurants is a leading player in full-service restaurants with a multi-brand portfolio. The company focuses on company-owned restaurants rather than franchising in order to better control operations, costs and customer experience. Its activities are largely centred on North America; however, international expansion (through franchising) is part of the company’s growth strategy, starting with the entry in the Middle East through a franchise agreement with Americana Group in 2010.

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Darden Restaurants Inc in Consumer Foodservice

Euromonitor International's report on Darden Restaurants Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice by Location market and the global economy.

Company and market share data provide a detailed look at the financial position of Darden Restaurants Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Darden Restaurants Inc.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Darden Restaurants Inc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Consumer Foodservice by Location research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report

Scope

Strategic Evaluation

Key company facts
Improvements in fiscal 2011
SWOT – Darden Restaurants Inc
Key strategic objectives
Operational strategy

Competitive Positioning

Mixed performance over review period
McDonald’s leads a highly fragmented market
Independents a major force in full-service restaurants
DineEquity leads fragmented FSR market
High sales per outlet
Competing for consumer foodservice spending

Market Assessment

Full-service to lag behind fast food growth
International expansion on the cards

Category and Geographic Opportunities

Degree of geographic diversification varies
Top growth markets for North American FSR
Top growth markets for European FSR
Share gains vital in saturated US market
Entry into the Middle East

Brand Strategy

Multi-brand portfolio
Three core casual dining brands
Speciality restaurant group brands more upscale

Recommendations

Key recommendations