Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Strategy Briefing

David vs Goliath: The Rise of Small Companies

32 pages, Nov 2017

US$1,325

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

With small companies performing well globally in fields as diverse as technology, food and beauty, this report looks at the drivers behind their success, the ways in which the operating environment has evolved to support their growth, and why large companies are looking to acquire them.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Disruptors drive change, and drive growth

Small companies are taking an increasingly powerful position in markets across the world, and their innovative, responsive approach to business is disrupting and challenging larger, more traditional companies.

Technology, food and beauty are key areas for dynamic start-ups

Start-up success is not limited to any one sector. However, at a global level, a significant rise in the combined share of companies outside the top 20 is visible in areas such as mobile gaming and health foods, where the consumer base is typically young and hungry for change.

Positioning advantages: ethics, local and the personal touch

From a marketing perspective, small companies play well in fields where values such as ethics, authenticity, natural, local and personal are important. These are values that big business struggles to replicate.

Operational advantages: Lean, responsive and low-cost

Small businesses can also leverage some operational advantages. A small, tight company structure can support a responsive, fast-moving business culture and allow companies to react quickly to consumer demand.

A fertile environment

The environment is positive for the small business. Start-up is facilitated by crowdfunding, while numerous apps help to automate everyday admin. The growing freelance culture also means that the small business can easily grow while keeping its headcount small, its structure lean and its costs low. New routes to market, from online marketplaces to pop-ups, mean that all types of business can test their market with a minor financial commitment.

Exit strategies: large companies keen to acquire

Longer-term, exit strategy potential is excellent. For larger companies, acquisition is a key tool for tapping into niche areas, gaining authenticity, and gaining some degree of control over creative and disruptive forces.

Want to find out more about this report?

Request more information

Introduction

Scope

Key Findings

Executive summary

The Rise of Small Companies

Changing business environment creates fertile ground

Where are the small companies emerging?

How do small companies compete?

Mobile gaming: Young responsive companies drive growth

Leveraging authenticity: Small companies strong in heritage brands

Artisanal and wholesome: Small companies tap into health trends

DECIEM: Innovative beauty brand and its keys to success

Supporting the Entrepreneur

Supportive environment for new start-ups

Crowdfunding supports start-ups

Amazon Launchpad

Towards a lean structure: The ease of outsourcing

Marketing made easy: Digital platforms

New routes to market: Not just bricks and mortar

Getting started offline: The world of community markets

Cake Masters: “In brand we’re big, in structure, we’re small.”

Mergers and Acquisitions

Why are small companies attractive?

Acquiring small companies to achieve local relevance

Acquiring small companies to position as natural, healthy, ethical

Acquisition of tech start-ups gaining ground

Conclusions and Recommendations

Outlook for small businesses remains positive

A world of opportunity

Methodology and Definitions

Data parameters

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

David vs Goliath: The Rise of Small Companies

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Disruptors drive change, and drive growth

Technology, food and beauty are key areas for dynamic start-ups

Positioning advantages: ethics, local and the personal touch

Operational advantages: Lean, responsive and low-cost

A fertile environment

Exit strategies: large companies keen to acquire

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key Findings

Executive summary

The Rise of Small Companies

Changing business environment creates fertile ground

Where are the small companies emerging?

How do small companies compete?

Mobile gaming: Young responsive companies drive growth

Leveraging authenticity: Small companies strong in heritage brands

Artisanal and wholesome: Small companies tap into health trends

DECIEM: Innovative beauty brand and its keys to success

Supporting the Entrepreneur

Supportive environment for new start-ups

Crowdfunding supports start-ups

Amazon Launchpad

Towards a lean structure: The ease of outsourcing

Marketing made easy: Digital platforms

New routes to market: Not just bricks and mortar

Getting started offline: The world of community markets

Cake Masters: “In brand we’re big, in structure, we’re small.”

Mergers and Acquisitions

Why are small companies attractive?

Acquiring small companies to achieve local relevance

Acquiring small companies to position as natural, healthy, ethical

Acquisition of tech start-ups gaining ground

Conclusions and Recommendations

Outlook for small businesses remains positive

A world of opportunity

Methodology and Definitions

Data parameters

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Global Survey Reports

Economies and Consumers

Recently Viewed

Complete Catalogue

Global Survey Reports

Economies and Consumers