The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreNov 2017
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With small companies performing well globally in fields as diverse as technology, food and beauty, this report looks at the drivers behind their success, the ways in which the operating environment has evolved to support their growth, and why large companies are looking to acquire them.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Small companies are taking an increasingly powerful position in markets across the world, and their innovative, responsive approach to business is disrupting and challenging larger, more traditional companies.
Start-up success is not limited to any one sector. However, at a global level, a significant rise in the combined share of companies outside the top 20 is visible in areas such as mobile gaming and health foods, where the consumer base is typically young and hungry for change.
From a marketing perspective, small companies play well in fields where values such as ethics, authenticity, natural, local and personal are important. These are values that big business struggles to replicate.
Small businesses can also leverage some operational advantages. A small, tight company structure can support a responsive, fast-moving business culture and allow companies to react quickly to consumer demand.
The environment is positive for the small business. Start-up is facilitated by crowdfunding, while numerous apps help to automate everyday admin. The growing freelance culture also means that the small business can easily grow while keeping its headcount small, its structure lean and its costs low. New routes to market, from online marketplaces to pop-ups, mean that all types of business can test their market with a minor financial commitment.
Longer-term, exit strategy potential is excellent. For larger companies, acquisition is a key tool for tapping into niche areas, gaining authenticity, and gaining some degree of control over creative and disruptive forces.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.