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Dean Foods Co in Health and Wellness

April 2013

Dean Foods Co leads global FF milk and soy-based dairy alternatives sales but remains heavily reliant on the US. It has spun off its WhiteWave-Alpro division to focus on innovation in Western Europe and the US but due to rising health education and demand for soy-based products, the company should look to enter Asia Pacific and Latin America. Health positionings including weight management, digestive health and bone and joint health offer opportunities to expand in the US’ mature milk market.

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Overview:

Euromonitor International's report on Dean Foods Co delivers a detailed strategic analysis of the company's business, examining its performance in the Health and Wellness market and the global economy. Company and market share data provide a detailed look at the financial position of Dean Foods Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Dean Foods Co.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Dean Foods Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Health and Wellness research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Introduction

Scope

Strategic Evaluation

Key company facts
Dean Foods Performance Overview 2012
FF packaged food dominates but Dean Foods active across HW
Financial assessment
SWOT: Dean Foods Co
Strategic objectives and challenges
Health and wellness by prime positioning
General Wellbeing leads Dean Foods’ HW sales

Competitive Positioning

Dean Foods Sales Driven by HW: Global performance
Mixed performance over the review period
Dean Foods holds 18th place in global HW company rankings
Dean Foods ranks 13th in global HW packaged food
Conventional products still bring in the sales
Fragmented global HW market

Market Assessment

North America is the predominant region
Presence and growth prospects by key HW categories
Dean Foods Co’s competitors and their key battlegrounds
Key HW development areas

North American Opportunities

Dean Foods heavily reliant on underperforming FF milk
US FF milk has an uncertain future
Expansion opportunities for pre/pro biotic yoghurt in the US
US consumers moving on from soy milk
Healthy opportunities

European Opportunities

Coverage expanded by acquisition
Go functional and go organic
Grow presence in Western Europe but look to expand elsewhere

Brand Strategy

Dean Foods completes its streamlining procedure
Growth of Fresh Dairy Direct brands
Growth priorities for the more dynamic WhiteWave Co
Silk fails to recover from unannounced move from organic
Soy facing increasing competition from other non-dairy milk

Operations

Focus on improving efficiency
Production in North America and Western Europe

Recommendations

Recommendations

Appendix

Report parameters: 54 health and wellness countries covered
Health and wellness category definitions
Health and wellness product coverage
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