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Company Profile
Dean Foods Co in Health and Wellness
Apr 2013
US$570Added to Cart
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Dean Foods Co leads global FF milk and soy-based dairy alternatives sales but remains heavily reliant on the US. It has spun off its WhiteWave-Alpro division to focus on innovation in Western Europe and the US but due to rising health education and demand for soy-based products, the company should look to enter Asia Pacific and Latin America. Health positionings including weight management, digestive health and bone and joint health offer opportunities to expand in the US’ mature milk market.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Dean Foods Co delivers a detailed strategic analysis of the company's business, examining its performance in the Health and Wellness market and the global economy.
Company and market share data provide a detailed look at the financial position of Dean Foods Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Dean Foods Co.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Dean Foods Co provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Health and Wellness research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
Strategic Evaluation
Key company facts
Dean Foods Performance Overview 2012
FF packaged food dominates but Dean Foods active across HW
Financial assessment
SWOT: Dean Foods Co
Strategic objectives and challenges
Health and wellness by prime positioning
General Wellbeing leads Dean Foods’ HW sales
Competitive Positioning
Dean Foods Sales Driven by HW: Global performance
Mixed performance over the review period
Dean Foods holds 18th place in global HW company rankings
Dean Foods ranks 13th in global HW packaged food
Conventional products still bring in the sales
Fragmented global HW market
Market Assessment
North America is the predominant region
Presence and growth prospects by key HW categories
Dean Foods Co’s competitors and their key battlegrounds
Key HW development areas
North American Opportunities
Dean Foods heavily reliant on underperforming FF milk
US FF milk has an uncertain future
Expansion opportunities for pre/pro biotic yoghurt in the US
US consumers moving on from soy milk
Healthy opportunities
European Opportunities
Coverage expanded by acquisition
Go functional and go organic
Grow presence in Western Europe but look to expand elsewhere
Brand Strategy
Dean Foods completes its streamlining procedure
Growth of Fresh Dairy Direct brands
Growth priorities for the more dynamic WhiteWave Co
Silk fails to recover from unannounced move from organic
Soy facing increasing competition from other non-dairy milk
Operations
Focus on improving efficiency
Production in North America and Western Europe
Recommendations
Recommendations
Appendix
Report parameters: 54 health and wellness countries covered
Health and wellness category definitions
Health and wellness product coverage
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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Complete Catalogue
Company Reports
- Danone, Groupe in Health and Wellness | Sep 2017
- Kraft Foods Inc in Health and Wellness | Dec 2011
- Mondelez International Inc in Health and Wellness | Oct 2017
- Nestlé Group in Health and Wellness | Jan 2018
- Nestlé SA in Health and Wellness | Dec 2016
- Ocean Spray Cranberries Inc in Health and Wellness | Nov 2017
- PepsiCo Inc in Health and Wellness | Jan 2018
- Suntory Holdings Ltd in Health and Wellness | Jan 2018
- The Coca-Cola Co in Health and Wellness | Dec 2017
- Unilever Group in Health and Wellness | Dec 2017
- Weight Watchers International Inc in Health and Wellness | Nov 2017
- Yakult Honsha Co Ltd in Health and Wellness | Mar 2018