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Company Profile

Dean Foods in Packaged Food

Nov 2012

US$570

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Dean Foods remains focused on the US market and drives virtually all of its sales from the dairy market. The maturity of both the US market and dairy products has, however, impacted the company's overall growth. It has attempted to add value through its Horizon Organic brand and its range of plant-based drinking milk products: Silk, Alpro and Provamel.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Euromonitor International's report on Dean Foods Co delivers a detailed strategic analysis of the company's business, examining its performance in the Sauces, dressings and condiments market and the global economy.

Company and market share data provide a detailed look at the financial position of Dean Foods Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Dean Foods Co.

This report examines:

Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies

A detailed SWOT analysis of Dean Foods Co provides strategic intelligence on:

Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Sauces, dressings and condiments research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report

Scope

Strategic Evaluation

Dean Foods re-organises its business in 2012

Tough environment in milk leads to net loss for Dean Foods

Pricing/product mix overcomes volume weakness

Lower raw milk prices lead to recovery for Fresh Dairy Direct

SWOT: Dean Foods Co

Key strategic challenges and objectives

Competitive Positioning

Emerging market presence boosts top players

Jostling for position in top 10

Milk price rises in US market hit Dean Foods

Dairy remains fragmented

Acquisitions and emerging markets fuel growth

Market Assessment

US market dominates Dean Foods sales

Dean Foods holds minor non-dairy interests

Dairy

Key focus for growth in drinking milk for Dean Foods

Dean Foods relies heavily on commodified milk sector

Move into non-milk organic dairy products

Challenges in adding value to a commodity

Alpro stands to benefit from Western European demand

Consider a move into Greek yoghurt for Horizon Organic

US “other dairy” impact of Morningstar sale

Brand Strategy

Spin off of WhiteWave-Alpro leaves brands to one side

Expansion of International Delight range leads to growth

Horizon Organic loses out to Chobani

Operations

Emphasis on improving operational efficiency

Recommendations

Finding value in a mature sector

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Megatrends

Company Profile

Dean Foods in Packaged Food

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About This Report

New Report Guarantee

Samples

Overview

Why buy this report?

This report examines:

A detailed SWOT analysis of Dean Foods Co provides strategic intelligence on:

Research You Can Trust:

Delivery format

Want to find out more about this report?

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Dean Foods re-organises its business in 2012

Tough environment in milk leads to net loss for Dean Foods

Pricing/product mix overcomes volume weakness

Lower raw milk prices lead to recovery for Fresh Dairy Direct

SWOT: Dean Foods Co

Key strategic challenges and objectives

Competitive Positioning

Emerging market presence boosts top players

Jostling for position in top 10

Milk price rises in US market hit Dean Foods

Dairy remains fragmented

Acquisitions and emerging markets fuel growth

Market Assessment

US market dominates Dean Foods sales

Dean Foods holds minor non-dairy interests

Dairy

Key focus for growth in drinking milk for Dean Foods

Dean Foods relies heavily on commodified milk sector

Move into non-milk organic dairy products

Challenges in adding value to a commodity

Alpro stands to benefit from Western European demand

Consider a move into Greek yoghurt for Horizon Organic

US “other dairy” impact of Morningstar sale

Brand Strategy

Spin off of WhiteWave-Alpro leaves brands to one side

Expansion of International Delight range leads to growth

Horizon Organic loses out to Chobani

Operations

Emphasis on improving operational efficiency

Recommendations

Finding value in a mature sector

Why buy this report?

Want to find out more about this report?

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