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Country Report

Debit Transactions in

Debit Card Transactions in Malaysia

Nov 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Debit cards are looking at a digitised future with mobile payments

In line with the push towards Malaysia becoming a cashless society, Bank Negara Malaysia (BNM) announced its focus on mobile payments in 2018 to complement debit cards in displacing cash. Debit cards have been placed at the centre of this focus due to the lifestyles of younger consumer groups that have been pushing the expansion of e-payment services.

Debit cards are key in driving a cashless society

According to the Mastercard Online Shopping Study 2017, debit cards are the second most used payment method for online transactions, yet there is still room in the industry to boost the number of active debit card users. The use of mobile wallets has also created significant demand for debit cards as non-bank mobile wallets require top-ups from a bank account, which is usually linked to a debit card.

Frictionless application process and usage give the edge to debit cards

Statistics from BNM revealed substantial transaction volume and value growth in debit card usage during 2016-2018. ATM cards double up as debit cards in Malaysia, which means consumers with bank accounts automatically own a debit card without hassle.

COMPETITIVE LANDSCAPE

Debit cards face a challenge with the consumer preference for online bank transfers

According to the Internet Users Survey 2017 conducted by the Malaysian Communications and Multimedia Commission, online bank transfers were the most preferred payment method for online shoppers. Direct payment via bank accounts allows consumers to bypass the need for debit cards.

Efforts to tap the unbanked population could upset debit card ownership

The unbanked population presents a challenge, as these individuals do not own an account with any bank or financial institution. According to the Financial Stability and Payment Systems Report 2017 by BNM, 8% of the Malaysian population were unbanked.

Technology integration in debit cards raises trust concerns among consumers

Payment and online banking fraud remained low in 2017, according to BNM, although payment card fraud losses increased marginally in both transaction volume and transaction value terms. Card-not-present fraud such as unauthorised online transactions accounts for the majority of total fraud cases and total fraud losses.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Debit Transactions industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Debit Transactions industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Debit Transactions in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Debit Transactions in Malaysia?
What are the major operators and issuers in Malaysia?
What is the current state and expected evolution of consumer payment preference?
What payment instrument offers the highest growth potential?
What strategies and positioning have consumer finance companies utilized to win in the market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Debit Transactions in Malaysia, originate from our database within our Consumer Finance market share and market size database.

Megatrends

Country Report

Debit Card Transactions in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Debit cards are looking at a digitised future with mobile payments

Debit cards are key in driving a cashless society

Frictionless application process and usage give the edge to debit cards

COMPETITIVE LANDSCAPE

Debit cards face a challenge with the consumer preference for online bank transfers

Efforts to tap the unbanked population could upset debit card ownership

Technology integration in debit cards raises trust concerns among consumers

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

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Megatrends

Country Report

Debit Card Transactions in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Debit cards are looking at a digitised future with mobile payments

Debit cards are key in driving a cashless society

Frictionless application process and usage give the edge to debit cards

COMPETITIVE LANDSCAPE

Debit cards face a challenge with the consumer preference for online bank transfers

Efforts to tap the unbanked population could upset debit card ownership

Technology integration in debit cards raises trust concerns among consumers

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

Why buy this report?

Want to find out more about this report?

Why buy this report?

Want to find out more about this report?

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