The France based sports goods retailer continued to globalise its business during 2020, expanding into four new markets. Although emerging markets such as Vietnam offer long term prospects the retailer is at risk of spreading its geographical presence too thinly. Neverthless Decathlon is investing heavily in developing its private label based range, leveraging its global economies of scale. Meanwhile it is also developing an omnichannel presence.
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Euromonitor International's report on Decathlon SA delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Decathlon SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Decathlon SA.
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