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Company Profile

Decathlon SA

6 pages, Jan 2019

US$570

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The French sports goods retailer Decathlon continued to expand in 2018 by entering both mature and emerging markets as diverse as Canada, Lithuania and Kenya, with Japan and Sri Lanka in the pipeline for 2019. Decathlon is heavily dependent on private label. Its design laboratory reportedly develops 2,800 lines per year. During 2018 Decathlon experimented with a “try before you” buy scheme in France, whereby consumers can try private label products for up to seven days before being charged.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Euromonitor International's report on Decathlon SA delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Decathlon SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Decathlon SA.

This report examines:

Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies

A detailed SWOT analysis of Decathlon SA provides strategic intelligence on:

Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Company Profile

Decathlon SA

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Overview

Why buy this report?

This report examines:

A detailed SWOT analysis of Decathlon SA provides strategic intelligence on:

Research You Can Trust:

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Table of Contents

Key company facts

Regional close-ups

Strategic objectives and challenges

Digital strategy details

Private label overview

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Megatrends

Company Profile

Decathlon SA

New Report Guarantee

About This Report

New Report Guarantee

Samples

Overview

Why buy this report?

This report examines:

A detailed SWOT analysis of Decathlon SA provides strategic intelligence on:

Research You Can Trust:

Delivery format

Want to find out more about this report?

Table of Contents

Key company facts

Regional close-ups

Strategic objectives and challenges

Digital strategy details

Private label overview

Why buy this report?

Want to find out more about this report?

Recently Viewed

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