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The France based sports goods retailer continued to globalise its business during 2020, expanding into four new markets. Although emerging markets such as Vietnam offer long term prospects the retailer is at risk of spreading its geographical presence too thinly. Neverthless Decathlon is investing heavily in developing its private label based range, leveraging its global economies of scale. Meanwhile it is also developing an omnichannel presence.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Decathlon SA delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.
Company and market share data provide a detailed look at the financial position of Decathlon SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Decathlon SA.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Decathlon SA provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out.
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Want to find out more about this report?
Request more informationTable of Contents
Key company facts
Regional close-ups
Strategic objectives and challenges
Omnichannel strategy details
Private label overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Company Reports
- 11 Street Co Ltd | Mar 2020
- 7-Eleven Malaysia Sdn Bhd | Mar 2018
- Aditya Birla Retail Ltd | Aug 2018
- AEON Group | Feb 2020
- AEON Group in Retailing | May 2014
- Ahold Delhaize in Retailing | Aug 2018
- Albertsons Cos Inc | Feb 2020
- Aldi Group in Retailing | Aug 2019
- Alibaba Group Holding Ltd in Retailing | Jul 2017
- Amazon.com Inc in Retailing | Sep 2017
- Amway Corp in Retailing | Nov 2015
- Apple Inc in Retailing | Mar 2017
- Asda Stores Ltd | Jan 2020
- Auchan Group SA | Jan 2020
- Auchan Group SA in Retailing | Apr 2013
- Avon Products Inc in Retailing | Nov 2015
- Best Buy Co Inc in Retailing | Jan 2016
- Big C Supercenter PLC | Jan 2020
- BreadTalk Pte Ltd | Jan 2020
- Canadian Tire Corp Ltd | Jan 2020
- Carrefour SA in Retailing | Apr 2018
- Casino Guichard-Perrachon SA in Retailing | Apr 2018
- Cencosud SA | Aug 2018
- Central Group | Jan 2020
- Coop Danmark A/S | Jan 2020
- Costco Wholesale Corp in Retailing | Mar 2018
- Coupang LLC | Apr 2019
- CVS Caremark Corporation in Retailing | Feb 2010
- Dairy Farm International Holdings Ltd | Jan 2020
- Dixons Carphone Plc | Jan 2020
- Dollar General Corp | Feb 2020
- Dollarama Inc | Jan 2020
- E Leclerc in Retailing | May 2010
- E-mart Inc | Mar 2020
- eBay Inc | Jan 2020
- Ecart Services Malaysia Sdn Bhd | Mar 2018
- Ecart Services Malaysia SdnBhd | Jan 2020
- Edeka Zentrale AG & Co KG in Retailing | Mar 2011
- Ek-Chai Distribution System Co Ltd | Jan 2020
- El Corte Inglés SA | Feb 2020
- El Corte InglésSA | Feb 2018
- EsselungaSpA | Dec 2018
- Falabella SACI | Jun 2019
- FEMSA Comercio SA de CV | Jan 2020
- Flipkart Online Services Pvt Ltd | Jun 2019
- Future Retail Ltd | Jul 2018
- Gap Inc , The in Retailing | Jul 2014
- GCH Retail Sdn Bhd | Jan 2020
- Grupo Éxito Sa | Jun 2019
- Guangzhou Vipshop Information Co Ltd | Mar 2018
- H&M Hennes & Mauritz AB in Retailing | Sep 2019
- Hema BV | Mar 2020
- Herbalife Ltd in Retailing | Feb 2012
- Hero Supermarket Tbk PT | Jan 2020
- Hudson’s Bay Company | Jan 2020
- Hyundai Department Store Co Ltd | Mar 2018
- ICA Sverige AB | Jan 2020
- Inditex, Industria de Diseño Textil SA in Retailing | May 2018
- Inter Ikea Systems BV in Retailing | Sep 2019
- Internationale Spar Centrale BV in Retailing | May 2010
- ITM Enterprises in Retailing | May 2010
- J Sainsbury Plc | Jan 2020
- Japan Tobacco Inc in Retailing | Jun 2011
- JD.com Inc | Mar 2018
- JD.com Inc in Retailing | Jan 2020
- JD.com Inc in Retailing (China) | Jan 2019
- Jerónimo Martins Polska SA | Jan 2020
- John Lewis Partnership Plc | Dec 2018
- Jumia Technologies Ag | Mar 2020
- Kroger Co | Feb 2020
- Kroger Co in Retailing | Mar 2016
- Liberty Media in Retailing | Jul 2011
- Linio | Feb 2018
- Loblaw Cos Ltd | Jan 2020
- Lotte Shopping Co Ltd | Feb 2020
- Lotte Shopping Co Ltd (LOHB’s) | Mar 2018
- Magnit PAO | Jan 2020
- Majid Al Futtaim (United Arab Emirates) | May 2018
- Majid Al Futtaim Group LLC | Feb 2020
- Majid Al Futtaim Group LLC (United Arab Emirates) | Jul 2019
- Marks & Spencer Plc | Feb 2020
- Marks & Spencer Plc | Dec 2018
- Matahari Department Store Tbk PT | Jan 2020
- Matahari Department Stores Tbk PT | Mar 2018
- MercadoLibre Inc | Jan 2020
- Mercadona SA | Jan 2020
- Mercury Drug | Jan 2020
- Metro AG in Retailing | Jun 2016
- Mitra Adi Perkasa PT | Jan 2020
- Mitra Adiperkasa TBK PT | Mar 2018
- Mr Price Group Ltd in Retailing | Jul 2012
- Netshoes (Cayman) Limited | Mar 2019
- NS2.Com Internet S/A | Nov 2019
- NTUC FairPrice Co-Operative Pte Ltd | Jan 2020
- Ocado Group Plc | Jan 2020
- Organización Soriana SAB de CV | Jan 2020
- OrganizaciónSoriana SAB de CV | Dec 2018
- Otto Group | Jan 2019
- Otto Group in Retailing | Mar 2012
- Poundland Ltd | Feb 2018
- Primark Stores Ltd | Feb 2018
- Puregold Price Club | Jan 2020
- Rakuten Inc | Mar 2020
- Reliance Retail Ltd in India | Jun 2019
- Rema 1000 Danmark A/S | Apr 2019
- Rewe Group | Jan 2019
- Rewe Group in Retailing | Dec 2015
- Royal Ahold NV in Retailing | May 2010
- Schwarz Beteiligungs GmbH in Retailing | Aug 2019
- Seven & I Holdings Co Ltd in Retailing | May 2017
- Sheng Siong Group Ltd | Jan 2020
- Shinsegae Co Ltd in Retailing | Jan 2011
- Shoprite Holdings Ltd in Retailing | Mar 2012
- Shoprite Holdings Ltd in Sub-Saharan Africa | Feb 2020
- SM Retail Inc | Jan 2020
- Suning Appliance Chain Store (Group) Co Ltd in Retailing | Nov 2010
- Suning.com Co Ltd | Feb 2020
- Target Corp | Feb 2020
- Target Corp in Retailing | Jan 2016
- Tata Group | Jul 2019
- Tesco Plc in Retailing | May 2018
- Tesco Stores (M) Sdn Bhd | Mar 2018
- The Home Depot Inc | Feb 2020
- The Home Depot Inc in Retailing | Apr 2012
- The Hudson’s Bay Company | Dec 2018
- TJX Companies Inc | Feb 2020
- TJX Cos Inc , The in Retailing | Dec 2013
- Toys "R" Us Inc in Retailing | Sep 2014
- Vente-privee.com SAS | Feb 2018
- Waitrose Ltd | Feb 2018
- Wal-mart Stores Inc in Retailing | Nov 2017
- Walgreen Co in Retailing | Jul 2010
- Walgreens Boots Alliance Inc in Retailing | Jun 2018
- Walmart Inc in Retailing | Jun 2019
- WM Morrison Supermarkets Plc | Dec 2018
- Woolworths Group Ltd | Mar 2020
- X5 Retail Group NV | Jan 2020
- Yamada Denki Co Ltd in Retailing | Jan 2011
- Yonghui Superstores Co Ltd | Mar 2018
- Yonghui Superstores Co Ltd in Retailing (China) | Jan 2019
- Yoox Net-A-Porter Group SpA | Dec 2018
- Zalando | Feb 2018
- Zalando Se | Jan 2019
Complete Catalogue
Company Reports
- 11 Street Co Ltd | Mar 2020
- 7-Eleven Malaysia Sdn Bhd | Mar 2018
- Aditya Birla Retail Ltd | Aug 2018
- AEON Group | Feb 2020
- AEON Group in Retailing | May 2014
- Ahold Delhaize in Retailing | Aug 2018
- Albertsons Cos Inc | Feb 2020
- Aldi Group in Retailing | Aug 2019
- Alibaba Group Holding Ltd in Retailing | Jul 2017
- Amazon.com Inc in Retailing | Sep 2017
- Amway Corp in Retailing | Nov 2015
- Apple Inc in Retailing | Mar 2017
- Asda Stores Ltd | Jan 2020
- Auchan Group SA | Jan 2020
- Auchan Group SA in Retailing | Apr 2013
- Avon Products Inc in Retailing | Nov 2015
- Best Buy Co Inc in Retailing | Jan 2016
- Big C Supercenter PLC | Jan 2020
- BreadTalk Pte Ltd | Jan 2020
- Canadian Tire Corp Ltd | Jan 2020
- Carrefour SA in Retailing | Apr 2018
- Casino Guichard-Perrachon SA in Retailing | Apr 2018
- Cencosud SA | Aug 2018
- Central Group | Jan 2020
- Coop Danmark A/S | Jan 2020
- Costco Wholesale Corp in Retailing | Mar 2018
- Coupang LLC | Apr 2019
- CVS Caremark Corporation in Retailing | Feb 2010
- Dairy Farm International Holdings Ltd | Jan 2020
- Dixons Carphone Plc | Jan 2020
- Dollar General Corp | Feb 2020
- Dollarama Inc | Jan 2020
- E Leclerc in Retailing | May 2010
- E-mart Inc | Mar 2020
- eBay Inc | Jan 2020
- Ecart Services Malaysia Sdn Bhd | Mar 2018
- Ecart Services Malaysia SdnBhd | Jan 2020
- Edeka Zentrale AG & Co KG in Retailing | Mar 2011
- Ek-Chai Distribution System Co Ltd | Jan 2020
- El Corte Inglés SA | Feb 2020
- El Corte InglésSA | Feb 2018
- EsselungaSpA | Dec 2018
- Falabella SACI | Jun 2019
- FEMSA Comercio SA de CV | Jan 2020
- Flipkart Online Services Pvt Ltd | Jun 2019
- Future Retail Ltd | Jul 2018
- Gap Inc , The in Retailing | Jul 2014
- GCH Retail Sdn Bhd | Jan 2020
- Grupo Éxito Sa | Jun 2019
- Guangzhou Vipshop Information Co Ltd | Mar 2018
- H&M Hennes & Mauritz AB in Retailing | Sep 2019
- Hema BV | Mar 2020
- Herbalife Ltd in Retailing | Feb 2012
- Hero Supermarket Tbk PT | Jan 2020
- Hudson’s Bay Company | Jan 2020
- Hyundai Department Store Co Ltd | Mar 2018
- ICA Sverige AB | Jan 2020
- Inditex, Industria de Diseño Textil SA in Retailing | May 2018
- Inter Ikea Systems BV in Retailing | Sep 2019
- Internationale Spar Centrale BV in Retailing | May 2010
- ITM Enterprises in Retailing | May 2010
- J Sainsbury Plc | Jan 2020
- Japan Tobacco Inc in Retailing | Jun 2011
- JD.com Inc | Mar 2018
- JD.com Inc in Retailing | Jan 2020
- JD.com Inc in Retailing (China) | Jan 2019
- Jerónimo Martins Polska SA | Jan 2020
- John Lewis Partnership Plc | Dec 2018
- Jumia Technologies Ag | Mar 2020
- Kroger Co | Feb 2020
- Kroger Co in Retailing | Mar 2016
- Liberty Media in Retailing | Jul 2011
- Linio | Feb 2018
- Loblaw Cos Ltd | Jan 2020
- Lotte Shopping Co Ltd | Feb 2020
- Lotte Shopping Co Ltd (LOHB’s) | Mar 2018
- Magnit PAO | Jan 2020
- Majid Al Futtaim (United Arab Emirates) | May 2018
- Majid Al Futtaim Group LLC | Feb 2020
- Majid Al Futtaim Group LLC (United Arab Emirates) | Jul 2019
- Marks & Spencer Plc | Feb 2020
- Marks & Spencer Plc | Dec 2018
- Matahari Department Store Tbk PT | Jan 2020
- Matahari Department Stores Tbk PT | Mar 2018
- MercadoLibre Inc | Jan 2020
- Mercadona SA | Jan 2020
- Mercury Drug | Jan 2020
- Metro AG in Retailing | Jun 2016
- Mitra Adi Perkasa PT | Jan 2020
- Mitra Adiperkasa TBK PT | Mar 2018
- Mr Price Group Ltd in Retailing | Jul 2012
- Netshoes (Cayman) Limited | Mar 2019
- NS2.Com Internet S/A | Nov 2019
- NTUC FairPrice Co-Operative Pte Ltd | Jan 2020
- Ocado Group Plc | Jan 2020
- Organización Soriana SAB de CV | Jan 2020
- OrganizaciónSoriana SAB de CV | Dec 2018
- Otto Group | Jan 2019
- Otto Group in Retailing | Mar 2012
- Poundland Ltd | Feb 2018
- Primark Stores Ltd | Feb 2018
- Puregold Price Club | Jan 2020
- Rakuten Inc | Mar 2020
- Reliance Retail Ltd in India | Jun 2019
- Rema 1000 Danmark A/S | Apr 2019
- Rewe Group | Jan 2019
- Rewe Group in Retailing | Dec 2015
- Royal Ahold NV in Retailing | May 2010
- Schwarz Beteiligungs GmbH in Retailing | Aug 2019
- Seven & I Holdings Co Ltd in Retailing | May 2017
- Sheng Siong Group Ltd | Jan 2020
- Shinsegae Co Ltd in Retailing | Jan 2011
- Shoprite Holdings Ltd in Retailing | Mar 2012
- Shoprite Holdings Ltd in Sub-Saharan Africa | Feb 2020
- SM Retail Inc | Jan 2020
- Suning Appliance Chain Store (Group) Co Ltd in Retailing | Nov 2010
- Suning.com Co Ltd | Feb 2020
- Target Corp | Feb 2020
- Target Corp in Retailing | Jan 2016
- Tata Group | Jul 2019
- Tesco Plc in Retailing | May 2018
- Tesco Stores (M) Sdn Bhd | Mar 2018
- The Home Depot Inc | Feb 2020
- The Home Depot Inc in Retailing | Apr 2012
- The Hudson’s Bay Company | Dec 2018
- TJX Companies Inc | Feb 2020
- TJX Cos Inc , The in Retailing | Dec 2013
- Toys "R" Us Inc in Retailing | Sep 2014
- Vente-privee.com SAS | Feb 2018
- Waitrose Ltd | Feb 2018
- Wal-mart Stores Inc in Retailing | Nov 2017
- Walgreen Co in Retailing | Jul 2010
- Walgreens Boots Alliance Inc in Retailing | Jun 2018
- Walmart Inc in Retailing | Jun 2019
- WM Morrison Supermarkets Plc | Dec 2018
- Woolworths Group Ltd | Mar 2020
- X5 Retail Group NV | Jan 2020
- Yamada Denki Co Ltd in Retailing | Jan 2011
- Yonghui Superstores Co Ltd | Mar 2018
- Yonghui Superstores Co Ltd in Retailing (China) | Jan 2019
- Yoox Net-A-Porter Group SpA | Dec 2018
- Zalando | Feb 2018
- Zalando Se | Jan 2019