Del Monte Foods Co in Packaged Food

March 2014

Del Monte announced in October 2013 plans to sell its Consumer Products division including its brands in canned/preserved food and sauces, dressings and condiments. The company has for the past several years been refocusing on its more successful pet products business. It intends to make this area its sole focus moving forward. Del Monte has been faced with mature markets and a poorly performing canned/preserved food category as consumers move to chilled and fresh alternatives.

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Overview:

Euromonitor International's report on Del Monte Foods Co delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy. Company and market share data provide a detailed look at the financial position of Del Monte Foods Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Del Monte Foods Co.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Del Monte Foods Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report

Scope

Strategic Evaluation

Key company facts
Investment in Pet Products, while sale imminent in Consumer
SWOT: Del Monte Foods Co
Key strategic challenges and objectives

Competitive Positioning

Del Monte Foods Co struggles with contracting sales in US market
Emerging market presence boosts top players
Emerging market growth drives moves in rankings
Leading players suffer on mature market reliance
Emerging markets grow in importance in canned/preserved

Market Assessment

Del Monte reliant on North America
Canned/preserved food dominates Del Monte product offer

Canned/Preserved Food

Del Monte absent from most dynamic categories
Changing eating habits and price sensitivity drive consumption
Del Monte sees its market share fall in vegetables
Hunt’s bucks the trend for branded products
Del Monte looks to new formats in fruit

Sauces, Dressings and Condiments

Del Monte underperforms the US market
Missed opportunities in US market
Del Monte fails to take advantage of Latin American opportunities
Emerging markets to lead growth in SDC

Brand Strategy

Del Monte brand overwhelming interest
Del Monte brand benefits from Latin American growth

Operations

Del Monte looks to reduce cost base

Recommendations

Emerging market focus
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