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Country Report

Deodorants in

Deodorants in Belarus

17 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing consumer base contributes to growth

Deodorants products remain essential purchases among urban consumers. As such, the rapid growth of the urban population benefited the category.

Growing number of gym users increases demand for strong deodorants and their extra benefits

In 2017, all deodorants were segmented by gender and unisex products were absent. Both genders’ products offered long-lasting effects and stain prevention, which was popular.

Brand, fragrance and quality gain importance

Although unit price remained an important determinant of product choice, more local consumers focused increasingly on product attributes. Typically, consumers purchased one unit at a time when the last one purchased was finished.

COMPETITIVE LANDSCAPE

Key players strengthen their position

Since the number of local competitors remained limited in 2017, foreign players keep remained dominant. Unilever Group led the category and its brands Axe, Dove and Rexona remained popular among men and women.

Foreign players remain dominant

Foreign players accounted for the vast majority of retail value sales in 2017. Historically, key players invested significantly in advertising and establishing their brands.

Interest in organic products stimulated by growing product ranges

Interest in organic deodorants continued to increase slowly in 2017. Local players expanded their product ranges and offered deodorants marked “eco”, “fito” and “bio”.

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Samples

Deodorants Market Sample Report Deodorants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Belarus market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Deodorants in Belarus?
What are the major brands in Belarus?
Which deodorant formats are seeing most dynamic growth?
What are the key trends in product development?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Deodorants in Belarus - Category analysis

HEADLINES

PROSPECTS

Growing consumer base contributes to growth

Growing number of gym users increases demand for strong deodorants and their extra benefits

Brand, fragrance and quality gain importance

COMPETITIVE LANDSCAPE

Key players strengthen their position

Foreign players remain dominant

Interest in organic products stimulated by growing product ranges

CATEGORY DATA

Table 1 Sales of Deodorants by Category: Value 2012-2017
Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Deodorants: % Value 2013-2017
Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 7 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Deodorants by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Belarus - Industry Overview

EXECUTIVE SUMMARY

Improving economic conditions and market trends stimulate growth

Growing interest in Asian products

Beauty and personal care remains dominated by foreign players

Most new product developments were offered by local companies

Economic recovery and competition between leading players to stimulate stable value growth

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Deodorants in Belarus

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growing consumer base contributes to growth

Growing number of gym users increases demand for strong deodorants and their extra benefits

Brand, fragrance and quality gain importance

COMPETITIVE LANDSCAPE

Key players strengthen their position

Foreign players remain dominant

Interest in organic products stimulated by growing product ranges

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Deodorants in Belarus - Category analysis

HEADLINES

PROSPECTS

Growing consumer base contributes to growth

Growing number of gym users increases demand for strong deodorants and their extra benefits

Brand, fragrance and quality gain importance

COMPETITIVE LANDSCAPE

Key players strengthen their position

Foreign players remain dominant

Interest in organic products stimulated by growing product ranges

CATEGORY DATA

Beauty and Personal Care in Belarus - Industry Overview

EXECUTIVE SUMMARY

Improving economic conditions and market trends stimulate growth

Growing interest in Asian products

Beauty and personal care remains dominated by foreign players

Most new product developments were offered by local companies

Economic recovery and competition between leading players to stimulate stable value growth

MARKET DATA

SOURCES

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