Due to the outbreak of COVID-19 in 2020, sales of deodorants declined by 3%, with consumers using fewer deodorant products as a result of enforced lockdowns and work restrictions in the country. This value decline of 3% compared to growth of 3% in 2019, when all areas recorded a positive uplift.
Deodorant creams and roll-ons saw the strongest declines in 2020, with this relating to the levels of popularity of these products, as well as their use outside of the home. Deodorant sprays and deodorant sticks consistently bring in higher-value shares than deodorant roll-ons, with lots of consumers preferring the texture of spray to the sticky feel of deodorant roll-ons.
Unilever Rus OOO maintained its dominance in deodorants in value terms in 2020 in Russia. Its strong position is attributed to a wide portfolio of popular brands, including Rexona and Axe.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Russia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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