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Deodorants in Venezuela

May 2018
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Deodorants industry in Venezuela with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Deodorants industry in Venezuela, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Deodorants in Venezuela report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Deodorants in Venezuela?
  • Which are the leading brands in Venezuela?
  • How are products distributed in Venezuela?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Deodorants in Venezuela - Category analysis

HEADLINES

PROSPECTS

Hyperinflation hits consumers desperate to find any deodorant
Loss of segmentation continues in 2017
Roll-ons dominate value and volume sales in 2017

COMPETITIVE LANDSCAPE

Procter & Gamble de Venezuela increases its lead in 2017
Multinationals’ exit opens door for domestic players
Body splashes will continue to be substitutes for deodorants

CATEGORY DATA

Table 1 Sales of Deodorants by Category: Value 2012-2017 Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017 Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017 Table 4 NBO Company Shares of Deodorants: % Value 2013-2017 Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017 Table 6 Forecast Sales of Deodorants by Category: Value 2017-2022 Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022 Table 8 Forecast Sales of Deodorants by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Inconsistent government policies continue to deter growth in 2017
Fears of further price ceilings shape product offerings
Domestic companies rise up against economic recession in 2017
Online stores are gaining traction across all segments in 2017
Beauty and personal care to continue on a downward volume trend due to adverse economic conditions

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017 Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017 Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017 Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017 Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017 Table 14 Distribution of Beauty and Personal Care by Format: % Value 2012-2017 Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2017 Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022 Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Deodorants research and analysis database.

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