Deodorants

Deodorants saw current value growth in the Czech Republic in 2023. This modest value growth achieved in 2023 can be mostly attributed to rising prices rather than increasing demand. Deodorant sticks is amongst the most mature categories in…

Deodorants in Slovakia recorded only modest current value growth in 2023 as consumers frequently traded down to cheaper brands and private label. Retail volume sales remained negative with the exception of deodorant creams, which saw only marginal…

Hungary played host to the world’s first deodorant refilling stations in 2023. These new refill stations are designed to offer a more sustainable solution in the deodorants market. These stations work with Rossmann’s Isana private label line of…

The slowdown in production of aluminium across Europe, due to higher energy prices caused by the war in Ukraine, has led to a shortage of aluminium for producing deodorant cans and antiperspirants. As a result, some deodorant manufacturers increased…

The lower value decline recorded by deodorants in 2022, compared to retail volumes, was driven by rising unit prices. A number of products witnessed significant price increases because of rising logistics costs and affected distribution patterns as…

Deodorants maintained growth at a steady pace in 2022, with the roll-on and spray formats driving the category’s growth. Sprays are still amongst the cheapest deodorants available and there is a wide range of offerings. However, roll-ons are…

In 2022, the deodorants category experienced double-digit percentage retail value growth as unit prices increased in alignment with the official inflation rate. However, a closer analysis of the volume growth reveals a decline in deodorants sales…

Traditional deodorants is experiencing slight demand due to consumers purchasing it less frequently. Conversely, antiperspirants, which forms part of deodorants, are generally more popular than classic deodorants, which drove healthy value sales…

In 2022, deodorants presented a strong retail value growth and appeared among the leading product areas for both growth and recovery from the impact of COVID-19. The COVID-19 pandemic negatively impacted demand for deodorants as consumers worried…

Deodorants were one of the stronger performers among beauty and personal care products in 2022. In spite of high inflation, caused by the energy crisis stemming from the war in Ukraine, deodorants registered both healthy constant value and volume…

One of the most important trends in deodorants in 2022 was the increasing preference for larger packs among the Romanian population. This shift in consumer preferences was largely due to the pressure that came on household incomes during the year due…

Deodorant sprays is the leading format and one that experienced modest growth in 2022 in volume terms. Deodorant sprays is characterised by a wide range of offerings. Fresh fragrances remain the most popular, being associated with a long-lasting…

As concern surrounding COVID-19 reduces, a return to pre-pandemic lifestyles encouraged Georgians to spend more time outside of the home. The rising focus on health and wellness following the pandemic has further encouraged consumers to take part in…

Sales of deodorants registered strong growth in 2022 as consumers returned to their social and professional lives, and participated in activities such as sport. Deodorants were negatively impacted by the 2020 pandemic lockdowns, as with people…

Deodorants witnessed steady retail volume growth in 2022 driven by stable consumer demand and a gradual shift from more expensive mass and premium deodorants with fragrances towards cheaper options. Amidst rising inflation and growing economic…

Similarly, to other beauty and personal care product areas, “clean” and natural ingredients have remained highly sought after by consumers, boosted by the COVID-19 health crisis. Companies have been promoting natural and organic trends, alongside…