Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Deodorants witnessed steady retail volume growth in 2022 driven by stable consumer demand and a gradual shift from more expensive mass and premium deodorants with fragrances towards cheaper options. Amidst rising inflation and growing economic…