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Country Report

Department Stores in

Department Stores in Brazil

Feb 2021

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

The competitive environment in department stores remains limited

Department stores recorded a negative performance during 2020 as strong declines were seen in sales across the channel. The main reason for this was the requirement for department stores to close their doors for several weeks during the quarantine lockdown that was in effect for several weeks at the peak of the COVID-19 situation during the second quarter of the year, although the fact that many consumers were hesitant about shopping in department stores due to fears of contagion also played a part.

The COVID-19 interrupts Pernambucanas’ expansion and development programme

While Havan is Brazil’s leading chain of department stores in value sales terms, its major rival Pernambucanas is the leader in terms of the number of outlets. With Havan having recorded strong growth in recent years, Pernambucanas has sought to invest heavily in expanding its department store network so as to recover the leading position in sales terms that it once had in the channel and also to return to its former glory as the country’s premier retailing brand.

Shift towards e-commerce eases COVID-19 burden on Brazil’s department stores

With the quarantine lockdown and general reluctance of consumers to shop in stores placing huge pressure on Brazil’s leading chains of department stores during 2020, digitalisation and a shift towards online sales and marketing channels offered a way for these companies to diversify their revenue streams and minimise the negative impact of the COVID-19 situation. Pernambucanas led the way in this respect as it adopted an agile and proactive approach to developing its online presence and digital operations, focusing on social media marketing to direct customers to its e-commerce website to complete their orders.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Department Stores industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Department Stores industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Department Stores in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How are Department Stores performing in Brazil?
Are consumers switching towards more convenient Department Stores ?
Are independent and family runDepartment Stores coming under pressure in Brazil?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Retailing market research database

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Department Stores in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

The competitive environment in department stores remains limited

The COVID-19 interrupts Pernambucanas’ expansion and development programme

Shift towards e-commerce eases COVID-19 burden on Brazil’s department stores

RECOVERY AND OPPORTUNITIES

The shift towards online channels expected to become more important

Offering a wider range of services likely to prove crucial for development

The leading players in department stores to continue expanding their outlet networks

CHANNEL DATA

Table 1 Department Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 2 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 3 Department Stores GBO Company Shares: % Value 2016-2020
Table 4 Department Stores GBN Brand Shares: % Value 2017-2020
Table 5 Department Stores LBN Brand Shares: Outlets 2017-2020
Table 6 Department Stores LBN Brand Shares: Selling Space 2017-2020
Table 7 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 8 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Retailing in Brazil - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on retailing

COVID-19 country impact

The launch of the PIX national payment system set to spur growth in e-commerce

The predominance of shopping centres in national life tested by COVID-19 situation

What next for retailing?

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2019

Physical retail landscape

Cash and carry

Table 9 Cash and Carry Sales: Value 2015-2020

Seasonality

Semana do Brasil (Brazil Week)
Christmas
Back to School
Summer
Carnival
Mother’s Day
Children’s Day
Black Friday and Cyber Monday

Payments and delivery

Emerging business models

MARKET DATA

Table 10 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 11 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 12 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 14 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 15 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 16 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 17 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 20 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 21 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 22 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 23 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 25 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 26 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 27 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 28 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 29 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 31 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 32 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 33 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 34 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 35 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 36 Retailing GBO Company Shares: % Value 2016-2020
Table 37 Retailing GBN Brand Shares: % Value 2017-2020
Table 38 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 39 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 40 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 41 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 42 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 43 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 44 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 45 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 46 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 47 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 48 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 49 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 50 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 51 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 52 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 53 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 54 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 56 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 57 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 58 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 59 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 60 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 61 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 62 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 64 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 65 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 66 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 67 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 68 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 70 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 72 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 74 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 76 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 77 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 78 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 79 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 80 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

Megatrends

Country Report

Department Stores in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

The competitive environment in department stores remains limited

The COVID-19 interrupts Pernambucanas’ expansion and development programme

Shift towards e-commerce eases COVID-19 burden on Brazil’s department stores

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Want to find out more about this report?

Table of Contents

Department Stores in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

The competitive environment in department stores remains limited

The COVID-19 interrupts Pernambucanas’ expansion and development programme

Shift towards e-commerce eases COVID-19 burden on Brazil’s department stores

RECOVERY AND OPPORTUNITIES

The shift towards online channels expected to become more important

Offering a wider range of services likely to prove crucial for development

The leading players in department stores to continue expanding their outlet networks

CHANNEL DATA

Retailing in Brazil - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on retailing

COVID-19 country impact

The launch of the PIX national payment system set to spur growth in e-commerce

The predominance of shopping centres in national life tested by COVID-19 situation

What next for retailing?

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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