The retail current value sales of department stores, which had already been in decline for most of the review period, plunged by more than a quarter during 2020 as they were particularly badly affected by pandemic movement restrictions. Seeing as there are relatively few of them – less than 500 in the country – most consumers must travel further to visit a department store than they would for most other types of non-grocery retailing outlets.
Department stores targeting middle- and lower-income consumers, such as Anwal Co’s Omar Effendi brand, were particularly badly hit by the pandemic, as these consumer groups bore the brunt of the pandemic’s economic shock. In contrast, the retail current value sales of department stores that mainly serve high-income consumers, such as Debenhams, were much robust.
Downtown Cairo is a zone most known for its historic lineage and architecture, and it remains the most unique shopping area in Egypt. It hosts a variety of individual unchained stores as well as many traditional department stores.
While the retail current value sales of department stores will continue to grow for the rest of the forecast period, as daily life begins to normalise and the economic shock of the pandemic begins to fade, this recovery will be modest. The channel’s retail current value sales are not forecast to exceed their 2019 level until 2024 – and even that figure will be well below its 2016 peak.
As they seek to remain relevant to local consumers, a growing number of department stores targeting middle- and low-income consumers are likely to turn to e-commerce – a channel that most of them ignored prior to the pandemic. Nonetheless, the in-store shopping experience will remain central to the appeal of department stores, as most local consumers still want to examine an item in person before making a purchase.
The limited number of department stores in the country makes the overall competitive landscape highly challenging to existing players. Generally, the offerings of department stores brands are relatively similar, as are the prices.
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Understand the latest market trends and future growth opportunities for the Department Stores industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Outlets selling mainly non-grocery merchandise and at least five lines in different departments, usually with a sales area of over 2,500 sq metres and arranged over several floors. Example brands include Macy’s, Bloomingdale’s, Marks & Spencer, Harrods, Sears, JC Penney, Takashimaya, Mitsukoshi, Daimaru, Karstadt, Rinascente.See All of Our Definitions
This report originates from Passport, our Department Stores research and analysis database.
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