Executive Summary

Jan 2019
PROSPECTS
Declining outlet numbers

In 2018, there was a notable decline in outlet numbers for department stores in Egypt, with only Marks & Spencer opening a new store, with the opening of a new shopping centre “Mall of Egypt”. As all department stores tend to be located in urban areas of Egypt such as Cairo and Alexandria, they only target a selected range of customers.

Struggle to save its existence

The changing shopping behaviour of Egyptians is the main trigger that prompted stable yet unexciting results for many retail chains. Costs are the biggest concerns amongst Egyptian consumers, and they regularly consider their monthly strict budgets before making any purchase.

Department stores in Egypt must embrace new techniques

Department stores in Egypt may need to adopt new strategies to improve the in-store shopping experience to withstand the shift by many customers towards internet retailing. Department stores in Egypt used to be a prevalent and desirable retail channel for purchasing various brands in physical stores, yet this experience is now being replaced by internet retailing.

COMPETITIVE LANDSCAPE
Omar Effendi leads

Omar Effendi continued to be the leading department store in 2018 in value share terms. It has embarked on a development plan for its entire network since 2016 to enhance their style and become more modernised, and owned 82 outlets in 2018.

Hypermarkets competes with department stores

The review period witnessed growing competition between some department stores and a number of hypermarkets in Egypt. Similarly, both department stores and hypermarkets are preferable destinations for consumers, as both offer a wide range of products from apparel and footwear, children’s toys, food, durable goods, toiletries and other products that are usually sold at competitive prices, with a small margin added, in conjunction with the launch of many promotions and discounts.

Debenhams presents active wear

A rising interest in athleisure became a strong trend in the Egypt in 2018. Debenhams launched a separate section for sportswear.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Department Stores industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Department Stores industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Department Stores in Egypt market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • How are Department Stores performing in Egypt?
  • Are consumers switching towards more convenient Department Stores ?
  • Are independent and family runDepartment Stores coming under pressure in Egypt?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our 

Retailing market research database

Department Stores in Egypt - Category analysis

HEADLINES

PROSPECTS

Declining outlet numbers
Struggle to save its existence
Department stores in Egypt must embrace new techniques

COMPETITIVE LANDSCAPE

Omar Effendi leads
Hypermarkets competes with department stores
Debenhams presents active wear

CHANNEL DATA

Table 1 Department Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Department Stores GBO Company Shares: % Value 2014-2018
Table 4 Department Stores GBN Brand Shares: % Value 2015-2018
Table 5 Department Stores LBN Brand Shares: Outlets 2015-2018
Table 6 Department Stores LBN Brand Shares: Selling Space 2015-2018
Table 7 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 8 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Retailing in Egypt - Industry Overview

EXECUTIVE SUMMARY

Egypt remains promising with young, dynamic and large consumer base
Struggling economic performance leads to high inflation and new import law
Discounters attractive to highly price-sensitive consumer base
Foreign and regional players eye Egypt for expansion
Digitisation to facilitate the development of internet retailing

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Seasonality
Holy Month of Ramadan:
Feast: Eid El Adha and Eid El-Fetr
Christmas Break
Back-to-school
Mother’s Day
Valentine’s Day
Black Friday
Payments and delivery
Emerging business models

MARKET DATA

Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 11 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 13 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 14 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 15 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 19 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 20 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 21 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 22 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 25 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 26 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 27 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 28 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 31 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 32 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 33 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 34 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 35 Retailing GBO Company Shares: % Value 2014-2018
Table 36 Retailing GBN Brand Shares: % Value 2015-2018
Table 37 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 38 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 39 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 40 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 41 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 42 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 43 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 44 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 45 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 46 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 47 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 48 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 49 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 50 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 51 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 52 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 53 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 56 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 57 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 58 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 59 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 60 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 61 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 64 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 65 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 66 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 67 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 76 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 77 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 78 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 79 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

SOURCES

Summary 1 Research Sources