The pandemic resulted in a subdued performance in 2020 due to reduced footfall, while an increasing number of consumers moved online, buying more often and spending more each time. The impact of COVID-19 on consumers’ lifestyles has further accelerated the digital shift already emerging in New Zealand over the review period, as they have become increasingly comfortable making purchases online and prefer to do so from the safety and convenience of their own homes.
As the pandemic moved into its second year, New Zealand emerged from 2021 with some of the best health outcomes in the world, despite confronting its toughest months. In 2021, New Zealand had experienced its longest lockdown, with the highest daily case numbers reaching 222 in mid-November, a higher rate of hospitalisations than recorded in 2020, and a shift away from the government’s ambitious elimination approach to one of strict virus control.
The flagship store of David Jones, which opened on Lambton Quay in the heart of the city’s Golden Mile in July 2016, is understood to have told employees that it plans to close its doors by June 2022. The store is home to some of the world’s most prestigious fashion brands, including the likes of Alexander McQueen, Chanel, Christian Louboutin, Prada and Versace.
The country’s border will reopen to vaccinated New Zealand citizens and residents travelling from Australia in April 2022, while arrivals from the rest of the world will be permitted from May. The need for hotel quarantine will be removed for most travellers in phases to be replaced by self-isolation, pre-departure tests, and tests upon arrival.
The surge in demand for products via e-commerce as a result of the pandemic led to macro disruptions to the retail industry including supply chain issues and shipping delays. Nevertheless, many players have been able to adapt to New Zealanders' new shopping habits, by developing their own digital strategies and delivery capabilities.
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Understand the latest market trends and future growth opportunities for the Department Stores industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Outlets selling mainly non-grocery merchandise and at least five lines in different departments, usually with a sales area of over 2,500 sq metres and arranged over several floors. Example brands include Macy’s, Bloomingdale’s, Marks & Spencer, Harrods, Sears, JC Penney, Takashimaya, Mitsukoshi, Daimaru, Karstadt, Rinascente.
See All of Our DefinitionsThis report originates from Passport, our Department Stores research and analysis database.
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