The concept of department stores was already losing favour with Polish consumers prior to the emergence of COVID-19, who increasingly perceived the channel to be outdated. Local consumers increasingly appreciate shopping at specialist stores with branded products, with further competition being presented by variety stores and e-commerce.
Following the exit of Marks & Spencer from Poland in 2018, only local, independent owners continue to operate in department stores. On the other hand, major shopping centres such as Domy towarowe Wars Sawa Junior have moved away from featuring department stores to a space offering both independent stores and well-known branded outlets such as apparel and footwear specialist retailers.
Local department stores situated in smaller towns and farther away from districts of larger cities remained present in 2021. The popularity of these stores is more limited to older consumers who remember when department stores were a key location to visit for a wide range of shopping needs.
Department stores is predicted to record further value sales declines over the forecast period, as the channel’s popularity and relevance continues to wane in Poland. Product availability in department stores is now rather modest, while pricing is not particularly competitive, particularly when local consumers can now find a wider range of products online at more affordable prices.
Specialist retailers are expected to gain further share from department stores over the forecast period. While local consumers used to appreciate being able to find different products from department stores under one roof, the likes of apparel and footwear specialist retailers and home and garden specialist retailers offer greater expertise in their fields in terms of both product range and in-store advice.
No new players are expected to enter department stores over the forecast period leading to predictions for further outlet closures. Large investments needed in addition to the established perception among younger generations that department stores is an outdated model will be key factors discouraging other players from entering.
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Understand the latest market trends and future growth opportunities for the Department Stores industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Department Stores industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Department stores are chained or independent retail outlets that usually exceed 2,500 sq metres of selling space, are typically in high-street or shopping mall locations, and have a primary focus on selling a range of non-food/drink/tobacco merchandise across several categories in different departments. Department stores usually have a mid-to-upper price positioning. Example brands include Macy’s, Marks & Spencer, and Takashimaya.See All of Our Definitions
This report originates from Passport, our Department Stores research and analysis database.
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