Department Stores in Spain

PROSPECTS

A focus on e-commerce

An omnichannel strategy has been adopted by El Corte Inglés in department stores. The company has been investing in its digital platform, offering exclusive promotions when buying online.

Fashion remains the key area for growth in department stores

Apparel remains key to the growth of department stores, as a large percentage of sales comes from fashion. Therefore, department stores are very interested in finding the right strategy.

Foodservice is another area of focus to boost sales

In the last few years, El Corte Inglés invested in the development of foodservice through its special concepts El Club de Gourmet and Gourmet Experience. It has dedicated special spaces in some of its most popular outlets, such as the one in Plaza Callao in Madrid, where there is a rooftop terrace with food and drink stations offering different types of cuisine.

COMPETITIVE LANDSCAPE

El Corte Inglés is the major player

El Corte Inglés is the dominant player in department stores in the Spanish market. Its sales continued to increase in 2018, thanks to organising various sales campaigns throughout the year and focusing on tourists, who have high purchasing power.

Innovation is key

Innovation is very important for department stores. El Corte Inglés has signed an agreement with ING bank to enable ING customers to withdraw money from the supermarkets of El Corte Inglés through the mobile app Twyp by ING.

Marks & Spencer is to open its first high street store in Spain, in Malaga

The UK firm Marks & Spencer is to open its first high street store in Spain, in Malaga. The company joins the commercial offer in the “prime” area of ??Malaga, where other apparel and footwear companies are already located, such as Victoria's Secret, Parfois, Zara and Massimo Dutti, amongst others.

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