After experiencing dramatic declines in all major metrics in 2020, travel in the United Arab Emirates rebounded in 2021. Domestic, inbound and outbound trips all grew at double-digit rates, as did the current value sales of airlines, lodging, car rental and travel intermediaries.
Consumers visiting department stores in the United Arab Emirates are seeing an increase in shelf space dedicated to local or regional fashion designers. This is led by THAT Concept Store in Dubai’s Mall of the Emirates, with calligraphy or maps of the region emblazoned on apparel and accessories alike.
In 2021, Boohoo.com-owned brands such as boohooMAN, Nasty Gal and MissPap entered the Middle East for the first time due to the new ownership of Debenhams by the group.
While globally, luxury department stores appear to be on the wane, in the United Arab Emirates the pandemic revealed just how resilient they are, as their recovery rate was faster than luxury stand-alone stores. One reason for this may be the sheer size of most of these outlets: they tend to be huge, and people feel safer shopping there as opposed to smaller boutiques.
The sales of department stores in 2021 remained below the 2019 baseline level, but did register robust double-digit growth. There was a significant increase in footfall from residents and tourists alike, and there is a very strong culture of shopping in department stores in the United Arab Emirates.
Limited editions and exclusive products are key to bringing consumers back into shops and luring them away from the convenience of online shopping. In 2021, THAT Concept Store, a department store located in Mall of the Emirates, created a buzz by offering an exclusive LEGO X adidas collaboration, a buildable model of the adidas Originals Superstar sneaker.
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Understand the latest market trends and future growth opportunities for the Department Stores industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Department stores are chained or independent retail outlets that usually exceed 2,500 sq metres of selling space, are typically in high-street or shopping mall locations, and have a primary focus on selling a range of non-food/drink/tobacco merchandise across several categories in different departments. Department stores usually have a mid-to-upper price positioning. Example brands include Macy’s, Marks & Spencer, and Takashimaya.
See All of Our DefinitionsThis report originates from Passport, our Department Stores research and analysis database.
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