Rising from a low base due to the sharp contraction in retail sales in 2020, department stores saw low level growth in 2021. Growth was partly constrained by the continuation of lockdown measures: weekend lockdowns were in place throughout the first half of 2021 and full lockdown was enforced between April and May.
2021 did not meet expectations about the number of tourists arrivals to Turkey. In June, Turkey was still on a red list for tourists coming from the UK, and Germany and Russia still had travel restrictions to Turkey.
Boyner Buyuk Magazacilik AS maintained its strong lead in department stores in 2021, accounting for more than half the channel’s total value sales with its eponymous brand. The player enjoys strong brand awareness and consumer trust, as it was one of the first retailers to introduce the concept of department stores in Turkey.
Recovery will take more time in department stores than in other channels because consumers will remain most reluctant to enter department stores out of all formats. The department stores channel provides generalist outlets with many different types of products.
The pandemic sped up the penetration of e-commerce across a variety of sectors, as restrictions on the operations of physical outlets (including the closure of non-essential stores) and concerns about viral transmission through social contact encouraged consumers to turn to online shopping. E-commerce was also strengthened by the more general enhancement of consumers’ digital engagement, as online resources became increasingly central to socialising, work, entertainment and study, as well as shopping.
Luxury department stores players are expected to put in stronger performances than non-luxury stores during the forecast period. The return of international tourists, who were increasingly visiting Turkey for fashion shopping prior to the outbreak of COVID-19, will have a positive impact on department stores sales, and this will be particularly true for luxury players like Boyner.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Department Stores industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Department Stores industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Department stores are chained or independent retail outlets that usually exceed 2,500 sq metres of selling space, are typically in high-street or shopping mall locations, and have a primary focus on selling a range of non-food/drink/tobacco merchandise across several categories in different departments. Department stores usually have a mid-to-upper price positioning. Example brands include Macy’s, Marks & Spencer, and Takashimaya.See All of Our Definitions
This report originates from Passport, our Department Stores research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!