Executive Summary

Jan 2019
PROSPECTS
Increasing number of incoming tourists benefits department stores

In 2018, due to exchange rate value depreciation of the Turkish lira against foreign currencies, Turkey, as a tourist destination, became a popular spot for shopping. Department stores that offer an extensive product range across a range of categories continued to be a convenient way of shopping for tourists.

Local consumers’ increasing attraction to internet retailing hinders performance

In 2018, increasing awareness and popularity of internet retailing continued to hinder the performance of department stores. Department stores, with their extensive product and brand ranges, remained a convenient way of shopping for the older generations of consumers; however, an increasing number of young consumers preferred online shopping.

Company prioritisation of sustainable growth will negatively affect outlet growth

In 2018, department stores continued to register a dynamic performance in terms of outlet growth due to the ongoing penetration strategies of leading retailers such as Boyner Buyuk Magazacilik. Nevertheless, exchange rate value depreciation of the Turkish lira against foreign currencies and decreasing enthusiasm for shopping among consumers continued to exert a downwards pressure on profit margins by increasing outlet operational costs.

COMPETITIVE LANDSCAPE
Boyner Buyuk Magazacilik continues to lead department stores

In 2018, Boyner Buyuk Magazacilik continued to lead department stores and registered the most dynamic performance in terms of both value sales and outlet growth. Boyner Buyuk Magazacilik operates an extensive network of outlets and enjoys strong brand awareness and consumer-level trust, as it was one of the first retailers to introduce the concept of department stores to consumers in Turkey.

Luxury department stores registers a dynamic performance

Due to a significant number of incoming tourists with high levels of disposable income, luxury department stores such as Vakko and Harvey Nichols registered dynamic performances in 2018. These department stores offer an extensive portfolio of leading luxury clothing, footwear, bags, and beauty and personal care products in a single store, which significantly increases the convenience of luxury shopping for high-end tourists.

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Department Stores in Turkey

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Overview

Discover the latest market trends and uncover sources of future market growth for the Department Stores industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Department Stores industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Department Stores in Turkey market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • How are Department Stores performing in Turkey?
  • Are consumers switching towards more convenient Department Stores ?
  • Are independent and family runDepartment Stores coming under pressure in Turkey?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our 

Retailing market research database

Department Stores in Turkey - Category analysis

HEADLINES

PROSPECTS

Increasing number of incoming tourists benefits department stores
Local consumers’ increasing attraction to internet retailing hinders performance
Company prioritisation of sustainable growth will negatively affect outlet growth

COMPETITIVE LANDSCAPE

Boyner Buyuk Magazacilik continues to lead department stores
Luxury department stores registers a dynamic performance

CHANNEL DATA

Table 1 Department Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Department Stores GBO Company Shares: % Value 2014-2018
Table 4 Department Stores GBN Brand Shares: % Value 2015-2018
Table 5 Department Stores LBN Brand Shares: Outlets 2015-2018
Table 6 Department Stores LBN Brand Shares: Selling Space 2015-2018
Table 7 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 8 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Retailing in Turkey - Industry Overview

EXECUTIVE SUMMARY

Retailing records a positive performance
Macroeconomic deterioration negatively affects retailing
Performance of non-store retailing outpaces store-based retailing
Modern chained retailers gain ground against traditional independent retailers
Retailing is set to register a positive performance

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Table 9 Cash and Carry Sales: Value
Seasonality
New Year’s Eve
Back to School
Payments and delivery
Emerging business models

MARKET DATA

Table 10 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 11 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 12 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 14 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 15 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 16 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 17 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 20 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 21 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 22 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 23 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 25 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 26 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 27 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 28 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 29 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 31 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 32 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 33 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 34 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 35 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 36 Retailing GBO Company Shares: % Value 2014-2018
Table 37 Retailing GBN Brand Shares: % Value 2015-2018
Table 38 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 39 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 40 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 41 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 42 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 43 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 44 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 45 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 46 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 47 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 48 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 49 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 50 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 51 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 52 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 53 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 54 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 56 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 57 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 58 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 59 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 60 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 61 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 62 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 64 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 65 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 66 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 67 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 68 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 70 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 72 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 74 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 76 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 77 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 78 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 79 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 80 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources