In 2018, department stores continued to record strong value growth, attributed to consumers’ increasing disposable income and improving living standards. Most department stores focus on mid-range to high-end products.
Most department stores are located in shopping centres. Therefore, some players collaborate with the shopping centres that they are located in as a win-win strategy that helps to increase consumer traffic flow.
AEON Group’s success strategy is to locate its stores in very crowded residential areas and focus on mid-range products in order to reach the mass market. AEON differs from many other department stores, such as Takashimaya, Trang Tien Plaza or Diamond Plaza, as it chooses locations that are not prime in order to avoid high rental costs.
In 2018, Parkson closed one more of its outlets, as the player continued to lose value sales. Despite having the most outlets, its value sales have been much lower than those of many of its competitors which have fewer outlets.
There is little interest from new players regarding entering department stores in Vietnam in the forecast period. This is because value growth is expected to slow down for department stores over the forecast period.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Department Stores industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Department Stores industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
The Department Stores in Vietnam market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our