The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJul 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Growing interest in appearance boosted sales of depilatories in 2019. Growth was helped by an improving economic situation and marginal growth in disposable incomes, which also boosted demand for pre- and post-shave categories.
Demand for depilatories continued to grow in 2019 as the product assortment developed while these products benefited from the allocation of more shelf space. Moreover, Belarusian women continued to pay greater attention to depilatories that promised longer hair-free periods.
During 2019, Procter & Gamble retained the outright lead in terms of value share thanks to its wide product availability and assortment. Its Gillette brand retained its leading position due to a lack of serious competition within women’s razors and blades.
Sales of depilatories are now expected to contract by 3% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 1% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
All categories in depilatories are expected to contract in value sales at constant 2019 prices in 2020. The worst affected is likely to be women’s pre-shave, with many women opting to use bar soap as an alternative in a bid to save money.
Sales growth of this category is expected to remain subdued in 2021 and only likely to return to positive territory from 2022, with demand remaining steady for the remainder of the forecast period. Consumer price sensitivity is likely to stimulate demand for private label, with many consumers only making purchases when these products are on offer.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Belarus with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Depilatories industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.
The Depilatories in Belarus market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.