Executive Summary

Jun 2019
PROSPECTS
The weather affects the performance of depilatories

The hot summer of 2017 boosted sales of depilatories, as consumers wore more revealing clothing and the season lasted longer, so demand soared. The summer of 2018 was significantly cooler in Bosnia-Herzegovina, with more rain, which negatively affected the demand for depilatories.

Young consumers pick up novel formats

Women’s pre-shave recorded the strongest growth in depilatories in current value terms in Bosnia-Herzegovina in 2018, and throughout the review period. This is a small category which is not traditionally part of depilation routines in the country.

Women’s razors and blades plateaus

Women’s razors and blades is the largest and most mature category within depilatories in Bosnia-Herzegovina. It is traditionally popular, yet was affected the most by the cooler weather in 2018.

COMPETITIVE LANDSCAPE
International players dominate depilatories

International companies dominated depilatories in Bosnia-Herzegovina in value terms in 2018, led by Procter & Gamble, Sté Bic and Reckitt Benckiser Group. This is not a very crowded category, and is one that is still dominated by traditional razors and blades.

A single regional player in depilatories

There were no domestic players in depilatories in Bosnia-Herzegovina in 2018. The one regional player that stands out is Slovenian manufacturer Kozmetika Afrodita, which has a long tradition in the country dating back to the former Yugoslavia era, when it was the original pioneer in hair removers/bleaches in the market.

Reckitt Benckiser Group sees the fastest growth in 2018

Reckitt Benckiser Group recorded the highest increase in value share in depilatories in Bosnia-Herzegovina during 2018. This was indicative of consumers’ increasing interest in hair removers/bleaches relative to women’s razors and blades at the end of the review period.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Depilatories in Bosnia-Herzegovina

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Depilatories industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Depilatories in Bosnia and Herzegovina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Depilatories in Bosnia and Herzegovina?
  • What are the major brands in Bosnia and Herzegovina?
  • What is the most prevalent format in hair removal products?
  • What are the key product development trends in razors and blades?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Depilatories in Bosnia-Herzegovina - Category analysis

HEADLINES

PROSPECTS

The weather affects the performance of depilatories
Young consumers pick up novel formats
Women’s razors and blades plateaus

COMPETITIVE LANDSCAPE

International players dominate depilatories
A single regional player in depilatories
Reckitt Benckiser Group sees the fastest growth in 2018

CATEGORY DATA

Table 1 Sales of Depilatories by Category: Value 2013-2018
Table 2 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Depilatories: % Value 2014-2018
Table 4 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 5 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 6 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Beauty and Personal Care in Bosnia-Herzegovina - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Bosnia-Herzegovina sees continued growth
Internet platforms affect the marketing of beauty and personal care products
International companies dominate
Fragrances leads in terms of new product launches
Different shades of premium

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources