The hot summer of 2017 boosted sales of depilatories, as consumers wore more revealing clothing and the season lasted longer, so demand soared. The summer of 2018 was significantly cooler in Bosnia-Herzegovina, with more rain, which negatively affected the demand for depilatories.
Women’s pre-shave recorded the strongest growth in depilatories in current value terms in Bosnia-Herzegovina in 2018, and throughout the review period. This is a small category which is not traditionally part of depilation routines in the country.
Women’s razors and blades is the largest and most mature category within depilatories in Bosnia-Herzegovina. It is traditionally popular, yet was affected the most by the cooler weather in 2018.
International companies dominated depilatories in Bosnia-Herzegovina in value terms in 2018, led by Procter & Gamble, Sté Bic and Reckitt Benckiser Group. This is not a very crowded category, and is one that is still dominated by traditional razors and blades.
There were no domestic players in depilatories in Bosnia-Herzegovina in 2018. The one regional player that stands out is Slovenian manufacturer Kozmetika Afrodita, which has a long tradition in the country dating back to the former Yugoslavia era, when it was the original pioneer in hair removers/bleaches in the market.
Reckitt Benckiser Group recorded the highest increase in value share in depilatories in Bosnia-Herzegovina during 2018. This was indicative of consumers’ increasing interest in hair removers/bleaches relative to women’s razors and blades at the end of the review period.
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This industry report originates from Passport, our Beauty and Personal Care market research database.