Executive Summary

Jun 2019
PROSPECTS
Hair removers/bleaches sees the fastest growth

Hair removers/bleaches saw the fastest current value growth in depilatories in 2018, thanks to the growing popularity of these products. Hair removers/bleaches offer greater convenience to women, who are the main target consumers.

Women’s pre-shave significantly underperforms

Women’s pre-shave significantly underperformed in both volume and current value terms in 2018. Many women opted for pre-shave products without gender bias, and shifted to unisex or men’s pre-shave products, mainly driven by their more competitive prices.

A limited brand presence will hamper the growth opportunities for depilatories

All depilatories categories are facing the problem of a limited brand and product presence. This lack of brands is being compensated by consumers shifting towards men’s pre-shave products or traditional methods of hair removal and bleaching.

COMPETITIVE LANDSCAPE
The Procter & Gamble Co leads depilatories

The Procter & Gamble Co led depilatories in value terms in 2018, thanks to the significant market penetration and ubiquitous retail presence of its Gillette razors and blades brand. As a result of its strong popularity, Gillette is now almost synonymous with the term razor.

Reckitt Benckiser Group ranks second

In 2018, Reckitt Benckiser Group ranked second within depilatories in value terms, although the company saw its value share decline slightly. It offers the brand Veet in hair removers/bleaches, which dominates this category and is highly popular amongst female consumers.

International companies and brands overwhelmingly dominate depilatories

Depilatories is overwhelmingly dominated by international companies and brands. In addition to the leading players The Procter & Gamble Co and Reckitt Benckiser Group, several other notable players maintain significant value shares, including Pfizer, Sté Bic and Super-Max Singapore, as well as direct sellers Avon Kozmetiks and Oriflame Kozmetika.

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Depilatories in Macedonia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in North Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Depilatories industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Depilatories in North Macedonia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Depilatories in North Macedonia?
  • What are the major brands in North Macedonia?
  • What is the most prevalent format in hair removal products?
  • What are the key product development trends in razors and blades?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Depilatories in Macedonia - Category analysis

HEADLINES

PROSPECTS

Hair removers/bleaches sees the fastest growth
Women’s pre-shave significantly underperforms
A limited brand presence will hamper the growth opportunities for depilatories

COMPETITIVE LANDSCAPE

The Procter & Gamble Co leads depilatories
Reckitt Benckiser Group ranks second
International companies and brands overwhelmingly dominate depilatories

CATEGORY DATA

Table 1 Sales of Depilatories by Category: Value 2013-2018
Table 2 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Depilatories: % Value 2014-2018
Table 4 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 5 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 6 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Beauty and Personal Care in Macedonia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees stable growth despite serious challenges
Innovation and frequent new launches positively impact beauty and personal care
International companies dominate beauty and personal care
Modern grocery retailers increases its share of distribution
Slower growth over the forecast period, due to saturation and economic woes

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources