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Country Report

Depilatories in

Depilatories in Russia

18 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Popularity of advanced at-home hair removal devices/technologies may threaten depilatories

Advanced at-home hair removal devices/technologies became increasingly popular and competitive at the end of the review period. They were considered safer for applying compared with traditional waxing and hair removal creams.

Women's pre-shave suffers the most

At the end of the review period, women’s pre-shave experienced the worst performance within depilatories. This could be explained by the fact that women’s pre-shave is easily substituted with less expensive men’s pre-shave products, shower gels and soaps.

COMPETITIVE LANDSCAPE

Private label gains share within women's razors and blades

No significant changes are expected to occur in the competitive landscape of depilatories over the forecast period, although private label is likely to struggle to retain and increase its value share, due to fierce price competition from branded products. As a high proportion of Russian women seem willing to trade down to cheaper depilatories amidst the ongoing economic recession, retailers are likely to strive to regain value share in their respective private label lines, while manufacturers of branded products can be expected to respond with aggressive promotional activities.

Competitive landscape remains highly consolidated

Depilatories remained highly consolidated with the leader Gillette Group dominating in 2017. Strong brand recognition and loyalty as well as wide distribution networks support the company, making it difficult for new players to enter and succeed.

Trend for healthier products motivates companies to launch depilatories with more natural ingredients

To respond to increased consumer awareness regarding the importance of naturalness of composition, companies were active in launching depilatories with natural ingredients at the end of the review period. Thus, Magrav OOO launched a new depilatory cream for the bikini area under the brand name Depilation System Silky skin.

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Depilatories Market Sample Report Depilatories Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Depilatories industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Depilatories in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Depilatories in Russia?
What are the major brands in Russia?
What is the most prevalent format in hair removal products?
What are the key product development trends in razors and blades?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Depilatories in Russia - Category analysis

HEADLINES

PROSPECTS

Popularity of advanced at-home hair removal devices/technologies may threaten depilatories

Women's pre-shave suffers the most

COMPETITIVE LANDSCAPE

Private label gains share within women's razors and blades

Competitive landscape remains highly consolidated

Trend for healthier products motivates companies to launch depilatories with more natural ingredients

CATEGORY DATA

Table 1 Sales of Depilatories by Category: Value 2012-2017
Table 2 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Depilatories: % Value 2013-2017
Table 4 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 5 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 6 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Beauty and Personal Care in Russia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care slows down amidst ongoing economic hardship

Personalisation, digitalisation and naturalness trends are among the most apparent

Fragmented competitive landscape is enriched with new brands

Brands seek to meet growing consumer desire for natural products and multitasking

Beauty and personal care is expected to continue with stagnant performance

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Depilatories in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Popularity of advanced at-home hair removal devices/technologies may threaten depilatories

Women's pre-shave suffers the most

COMPETITIVE LANDSCAPE

Private label gains share within women's razors and blades

Competitive landscape remains highly consolidated

Trend for healthier products motivates companies to launch depilatories with more natural ingredients

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Depilatories in Russia - Category analysis

HEADLINES

PROSPECTS

Popularity of advanced at-home hair removal devices/technologies may threaten depilatories

Women's pre-shave suffers the most

COMPETITIVE LANDSCAPE

Private label gains share within women's razors and blades

Competitive landscape remains highly consolidated

Trend for healthier products motivates companies to launch depilatories with more natural ingredients

CATEGORY DATA

Beauty and Personal Care in Russia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care slows down amidst ongoing economic hardship

Personalisation, digitalisation and naturalness trends are among the most apparent

Fragmented competitive landscape is enriched with new brands

Brands seek to meet growing consumer desire for natural products and multitasking

Beauty and personal care is expected to continue with stagnant performance

MARKET DATA

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