Depilatories

Depilatories saw modest current value growth in Colombia in 2023. Economic pressures compelled some consumers to cut back on non-essential spending during the year, including visits to beauty salons for hair removal services, such as waxing and laser…

In 2023, all depilatories products in Argentina registered positive growth in retail value and volume terms. The peak of tourism in 2022 and 2023 positively impacted growth while hotter weather boosted sales. Sales for depilatories is traditionally…

The current value growth of depilatories in 2022 was below the national inflation average, which was a consequence of a combination of factors. One of the drivers that potentially leverages sales of depilatories is the more frequent exposure of more…

Although many employees started returning to the workplace in 2021, many organisations opted to maintain remote working formats for strategic reasons of cost savings and health protection. However, as infection rates declined and regulators relaxed…

Depilatories witnessed slight growth in current value sales in 2022, but faced a sharp decrease in volume. As in other categories, this is linked to the significant price differential between depilatories sold in Uruguay and Argentina. It is very…

Gillette Venus (Procter & Gamble Interamericas de Guatemala Ltd) is the best-selling female-targeted razor in Guatemala, followed by the Gillette Prestobarba brand, and with Bic (Bic de Guatemala SA) also holding competitive brand shares. Whilst the…

The war in Ukraine had a negative impact, with the resultant energy crisis leading to high inflation and dampening volume sales. As a result, while depilatories registered a healthy increase in current value sales in 2022, constant value sales and…

Demand for depilatories in Chile notably dropped in 2022 compared to the previous year’s dynamic performance, taking volume sales below pre-pandemic levels. On the other hand, value sales only recorded a marginal decline to remain considerably higher…

The lack of social gatherings and events during the pandemic led to lower use of depilatory products in Ecuador. However, with the impact of COVID-19 dissipating in 2022, social gatherings have once again become more widespread triggering the start…

With consumers being more price sensitive, pre-shave products such as the shaving foams offered by Gillette, Nivea, and Barbasol continue to see declining volume sales in 2022 as they are perceived to be non-essential and easily substitutable items.…

After two years of mobility restrictions and limited time spent outdoors, Peruvians were able to enjoy summer and visit beaches almost as freely as they did before the onset of the pandemic. This paved the way for a return to social norms with people…

Depilatories witnessed slower retail volume and current value growth in 2022 compared to the previous year. Demand for razors and blades continued to recover from the COVID-19 pandemic, as consumers took to shaving more frequently now that they were…