Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Depilatories experienced a slowdown in total volume sales growth in 2023. This was mainly because rising prices and falling purchasing power prompted more Algerian women to try to save money by reverting to traditional home-made hair removal…
Many people embraced at-home beauty and personal care routines during the era of the pandemic, as salons were closed. Within this “home spa” trend, consumers also embraced at-home, do-it-yourself (DIY) hair removal. Now, post-pandemic, with salons…
The depilatories category is slowly evolving though it remains fairly niche. Just like the category for men, razors continue to be the primary form of hair removal for most women in Cameroon. They are widely available, affordable and easy to use.…
Despite growing competition in the category and an important number of products available in the Tunisian market, local manufacturer Laboratoire Nihel maintained its position as the leading player in depilatories in value terms in 2022.
As many South African consumers faced financial adversity due to the tough economic times within the country in 2022, they sought affordable options when it came to depilatories. Some therefore shifted away from purchasing one singular razor or hair…
Demand for depilatories in Egypt witnessed continued decline in retail volume terms in 2022 as sales further dropped off from the notable peak in demand at the height of the COVID-19 crisis. The reopening of salons and spas triggered a downturn in…
In 2022, poor economic conditions weakened retail volume growth for products within depilatories. As such, depressed consumer spending power in 2022, due to an inflationary economy and depreciated local currency, saw growth slow compared to the more…
Recent years have seen Morocco’s female population become increasingly preoccupied with appearance and maintaining a feminine, attractive and well-groomed appearance is now considered essential, especially among younger consumer groups. This trend…
In the Voice of the Industry series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the beauty and personal care industry, drawing on a survey of 800 professionals working in beauty and…