Depilatories

The recovery of travel helped depilatories in the Netherlands to limit the decline in retail volume sales to a marginal one in 2023, following a moderate increase in 2022. Strong growth in average unit prices spiked retail current value growth;…

Demand for depilatories in Portugal registered visible retail volume growth in 2023. Hot summer led many Portuguese women to wear outfits that exposed skin, leading to more frequent purchases of depilatories. In addition, high inflation rates in 2022…

Depilatories in Norway is characterised by a high degree of maturity. The preference for a hairless appearance has been the norm for a long time, leading to limited opportunities for innovation and premiumisation. Furthermore, the market is dominated…

Sales in depilatories in Spain were supported by the “home spa” trend in 2023, resulting in positive value and volume growth. Indeed, volume sales were stronger when compared to 2022, having bounced back into positive figures following a slump.…

Depilatories in Ireland in 2023 recorded a positive performance, with hair removers/bleaches and women's razors and blades showcasing positive retail volume and value growth. Poor economic indicators with shrinking disposable incomes and high…

Depilatories in Finland witnessed sluggish growth in 2023. Consumers, facing economic constraints, readily opted for private label or budget-friendly alternatives. This trend was particularly evident in the women's razor and blade area, where the…

Depilatories remain at the core of women’s personal care routines in Belgium and are considered an essential product. Despite retail price inflation, volume sales of depilatories remained resilient and did not decrease to the same degree as other…

In 2022, retail sales of depilatories saw an improved performance in current value terms compared with 2021. This was partly due to inflationary pressures, which increased unit prices and drove growth. At the same time, retail volume sales saw a…

Coronavirus (COVID-19) measures saw lockdowns, remote working and restrictions on socialising. This resulted in many consumers spending long periods at home and less time in the office or on social or leisure activities during the pandemic. As a…

With consumers spending more time in public again, engaging in physical activities such as sports, going to the gym and swimming, and also going out (including dating more frequently), demand for, and thus volume and value sales of, depilatories…

The closure of beauty salons and restrictions on consumer mobility in light of the Coronavirus (COVID-19) pandemic, with a national lockdown in April 2021, as well as strong downward pressure on purchasing power, saw many consumers perform beauty…

Depilatories saw unremarkable growth in constant value terms in 2022, continuing the trend of the previous year. Sales were less affected by the pandemic than other categories, such as colour cosmetics, as items such as women’s razors and blades are…

Demand for depilatories was boosted by the end of the health emergency linked to COVID-19 in Italy at the end of March 2022, which led to the further easing of restrictions from May (such as the lifting of the obligation to wear face masks) and…

Depilatories saw small positive volume growth in 2022, in addition to stronger value growth driven by inflation. These sales are attributed to the post-pandemic catch-up effect, in addition to a hot summer in France in 2022 compared to the gloomier…

Volume sales declined across all categories of depilatories in 2022. The current unfavourable economic climate, marked by the severe energy crisis and raging inflation, is the reason behind the decline during the year. Hair removers/bleaches and…

Historically, depilatories in the UK declined in both current value and volume terms, but value sales increased in 2022 owing to rising inflation. In volume terms, the demand for more permanent solutions for hair removal and the reopening of beauty…

Depilatories continued to see positive growth in 2022 as consumer lifestyles in Denmark returned to normal levels following the COVID-19 pandemic. Consumers once again spent more time socialising, going to work and enjoying activities outside the…

In the Voice of the Industry series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the beauty and personal care industry, drawing on a survey of 800 professionals working in beauty and…