Executive Summary

Sep 2019
PROSPECTS
Greater consciousness of one’s appearance boosts sales

Dermatologicals continued to record retail value growth in 2019 largely due to inflation and a growing interest in personal appearance. Belarusians continued to demonstrate negative attitudes towards dermatological problems, whilst understanding that the majority of skin problems, such as haemorrhoids or vaginal fungal infections, can be quickly cured with the proper medication.

Rapid relief is the target, with advertisements influential in self-treatment

Belarusians continue to demonstrate a strong interest in self-medication. Long queues in public polyclinics and difficulties in making appointments with specialist doctors encourage consumers to seek advice from pharmacists when treating a dermatological illness.

Unhealthy lifestyles prompt further demand for dermatologicals

Despite the active promotion of healthy lifestyles by the state, statistics show that more than one in four Belarusians suffer from obesity linked to high fat diets, sedentary lifestyles and stress. In addition, rising interest in fast food as an inexpensive meal stimulates weight growth, which leads to increasing incidences of fungal infections and haemorrhoids.

COMPETITIVE LANDSCAPE
Some category concentration is evident among the leaders

The leading players generally improved their value shares in 2019 due to their strong presence and advertising and wide product variety and availability. Borisovskiy Zavod Meditsinkikh Preparatov and Belmedpreparaty RUP retained their first and second rankings respectively thanks to wide product availability and attractive prices.

Frugality among consumers persists, with local generics benefiting

As the economising trend remains considerable among consumers, the growing interest in cheaper domestically manufactured dermatologicals persisted in Belarus in 2019. Consumers continue to be price-sensitive and seek the best available prices.

Rising disposable incomes could negate competition from cheaper goods

Dermatologicals continues to face competition from cosmetic skin care products and home-made products. This is because consumers regard some dermatologicals as expensive and tend to substitute them with cheaper cosmetic skin care products.

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Dermatologicals in Belarus

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Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Belarus market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Medicated Skin Care in Belarus?
  • What are the major brands in Belarus?
  • What are the most popular formats for acne treatments?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Dermatologicals in Belarus - Category analysis

HEADLINES

PROSPECTS

Greater consciousness of one’s appearance boosts sales
Rapid relief is the target, with advertisements influential in self-treatment
Unhealthy lifestyles prompt further demand for dermatologicals

COMPETITIVE LANDSCAPE

Some category concentration is evident among the leaders
Frugality among consumers persists, with local generics benefiting
Rising disposable incomes could negate competition from cheaper goods

CATEGORY DATA

Table 1 Sales of Dermatologicals by Category: Value 2014-2019
Table 2 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 4 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 5 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 6 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Consumer Health in Belarus - Industry Overview

EXECUTIVE SUMMARY

Belarusian lifestyle changes boost consumer health
The Belarusian government remains a strong influence in consumer health’s performance
The government encourages a more even playing field, while price-sensitivity remains rife
Chemists/pharmacies remains the go-to channel, while non-drug categories make inroads in modern grocery retailers
Domestic generic options will remain popular amid strong price-sensitivity

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC to Rx: Switches 2018-2019

DEFINITIONS

SOURCES

Summary 2 Research Sources