Dermatologicals continued to record retail value growth in 2019 largely due to inflation and a growing interest in personal appearance. Belarusians continued to demonstrate negative attitudes towards dermatological problems, whilst understanding that the majority of skin problems, such as haemorrhoids or vaginal fungal infections, can be quickly cured with the proper medication.
Belarusians continue to demonstrate a strong interest in self-medication. Long queues in public polyclinics and difficulties in making appointments with specialist doctors encourage consumers to seek advice from pharmacists when treating a dermatological illness.
Despite the active promotion of healthy lifestyles by the state, statistics show that more than one in four Belarusians suffer from obesity linked to high fat diets, sedentary lifestyles and stress. In addition, rising interest in fast food as an inexpensive meal stimulates weight growth, which leads to increasing incidences of fungal infections and haemorrhoids.
The leading players generally improved their value shares in 2019 due to their strong presence and advertising and wide product variety and availability. Borisovskiy Zavod Meditsinkikh Preparatov and Belmedpreparaty RUP retained their first and second rankings respectively thanks to wide product availability and attractive prices.
As the economising trend remains considerable among consumers, the growing interest in cheaper domestically manufactured dermatologicals persisted in Belarus in 2019. Consumers continue to be price-sensitive and seek the best available prices.
Dermatologicals continues to face competition from cosmetic skin care products and home-made products. This is because consumers regard some dermatologicals as expensive and tend to substitute them with cheaper cosmetic skin care products.
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