Executive Summary

Feb 2019
PROSPECTS
Sales fuelled by growing demand for medicated skin care

In 2018, consumer demand continued to rise for medicated skin care products. This helped support sales of dermatologicals despite increasing competition from the medicated skin care category within beauty and personal care.

Paediatric dermatologicals the best performing category in 2018

In 2018, paediatric dermatologicals was the best performing category, primarily due to its low sales base. Currently, paediatric dermatologicals accounts for only a small share of overall value sales.

Stigma surrounding some dermatologicals fades as younger generations are more open-minded

Some dermatologicals have traditionally suffered from significant social stigma, particularly in rural communities. Certain conditions tend to be stigmatised, such as haemorrhoids, fungal, yeast and vaginal infections.

COMPETITIVE LANDSCAPE
Domestic company Fitopharm remains the leading player

In 2018, the domestic company Fitopharm continued to lead dermatologicals, largely thanks to the strength of its Kantarion Vagitorii and Gineks brands in vaginal antifungals, a category in which brand rankings and shares remained generally stable.

Alkaloid AD Skopje ranks second

Alkaloid AD Skopje, another domestic company, ranked second in dermatologicals thanks to the strong penetration of brands such as Betadine in vaginal antifungals, Pedacet in antiparasitics/lice (head and body) treatments and Becutan zastiten detski krem so Zinc Oxide in nappy (diaper) rash treatments.

Dermatologicals evenly split between domestic and international companies

In 2018, dermatologicals was equally split between domestic and international companies. Among the leading players, the top three were domestic, with their positions largely being the result of their strength in the most robust categories through their standard and economy brands.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in North Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in North Macedonia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Medicated Skin Care in North Macedonia?
  • What are the major brands in North Macedonia?
  • What are the most popular formats for acne treatments?

Why buy this report?

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This industry report originates from Passport, our Consumer Health market research database.

Consumer Health in Macedonia - Industry Overview

ANALYSIS

Executive Summary
Consumer health continues to record steady growth despite political turbulence
Internet access and social media platforms support the growing self-medication trend
Consumer health in Macedonia dominated by international manufacturers
Few channels sell consumer health products beyond chemists/pharmacies
Healthy growth of consumer health expected to continue over the forecast period
Appendix
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Definitions
Sources
Summary 1 Research Sources

DATAGRAPHICS

Market Sizes
Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category
Distribution
Channel Distribution for Consumer Health
Competitive Landscape
Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Context
Consumer Health Retail Sales by Region
Consumer Health in Macedonia
FMCG Index
Consumer Health vs Selected FMCG Industries
Socioeconomic Context
Population Growth Index
Macedonia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Macedonia