Haemorrhoid treatments has been one of the most dynamic categories in 2021 in current value terms, although this is partly due to an increase in unit prices. Haemorrhoids is a growing problem among the population in Russia.
Topical germicidals/antiseptics saw a significant surge in sales in 2020 due to COVID-19. The category’s growth was driven by a dynamic increase in sales of the dominant brand in the category, Miramistin by Infamed ZAO, which accounts for most value sales.
Antipruritics has been the largest and most dynamic category within dermatologicals in current value terms in 2021. Sales have benefited from consumers purchasing these products to treat the rashes created by COVID-19, as well as other conditions.
It is expected that haemorrhoid treatments will remain one of the most dynamic categories over the forecast period. Poor diet and sedentary lifestyles will continue to create the conditions for developing haemorrhoids, while Russia’s ageing population will likely remain another source of growth.
Dermatologicals is expected to record steady current value growth over the forecast period with sales picking up from 2022 onwards. Following the spike in sales of topical germicidals/antiseptics in 2020 due to COVID-19, sales stabilised in 2021 with this pattern set to continue over the forecast period.
As COVID-19 restrictions ease and more consumers are vaccinated against the virus this should help many areas of dermatologicals see a return to stronger growth. Nonetheless, it may be some time before consumer confidence returns and as such this could be a barrier to growth.
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Understand the latest market trends and future growth opportunities for the Medicated Skin Care industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Medicated Skin Care
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.See All of Our Definitions
This report originates from Passport, our Medicated Skin Care research and analysis database.
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