All categories recorded volume decline, but antipruritics and nappy (diaper) rash treatments showed the smallest volume losses thanks to a more competitive environment. These are products that have attracted companies in the beauty and cosmetics industry, with special emphasis on the supply of rash treatments for nappy/diaper users.
After two consecutive years of positive growth rates that reached 2014 levels, imports of active ingredients for the manufacturing of topical and vaginal antifungals fell again in 2018. Among those ingredients are clotrimazol, miconazol and ketoconazol, which also go into the production of medicated shampoos.
Topical germicidals/antiseptics, which carries the lowest average unit price in absolute terms, recorded the least negative volume performance. Price ceilings imposed by the government on hand soap and regular shampoo during the review period encouraged Venezuelan consumers to substitute them with topical germicides, which are widely available.
Bayer de Venezuela led dermatologicals for a third consecutive year in 2018. The company offers a strong and very competitive antifungals portfolio, featuring several formats and types.
Industrias Pañal Express CA ranks second in dermatologicals thanks to strong leadership in nappy (diaper) rash treatments with its brand Crema Cero, which enjoys recognition in a category that had seen severe shortages in 2016 and 2017. Laboratorios Ponce CA and Laboratorios Vita SA – two domestic players – are the leaders of topical germicidals/antiseptics and antipruritics with their brands Dioxogen and Borocanfor, respectively.
Meyer Productos Terapeúticos SA, a multinational company, dropped several positions in the dermatologicals’ ranking in 2018. The company participates in the category with one product in antifungals offering topical and vaginal variants under the brand Imazol.
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