Dermocosmetics benefit from a holistic wellness drive that is also enabling other industry segments to progress, including organic beauty, anti-pollution and neurocosmetics. As focus shifts onto prevention, dermocosmetics offer an ideal switch from the extended use of medicated remedies. They benefit from a pharma alignment and a perceived optimal price-efficacy ratio. This scenario is also exhibited in industry-led interest in formulations using probiotics, and nature-replicating technology.
Discerning consumers are of the belief that beautiful skin is achieved by maintaining healthy skin and, in turn, this is leading them to seek solutions that reflect this trend. Typical preventative skin care categories are expected to be highly dynamic, including facial masks, cleansers and moisturisers.
Brands with a medical image or heritage witnessed a healthy performance over 2010-2015, particularly in developed markets. However, dynamics are different in Asia Pacific, where Korean beauty products with natural formulations takes precedence.
The quest for healthy living is seeing formulations resorting to either natural/ organic ingredients or technology designed to replicate nature once the product is applied. Fermented skin care is anticipated to make it next to the frontline.
Premium priced derma skin care brands performed better than their mass rivals over 2010-2015. Consumers tend to associate a high price with greater efficacy, and are generally less willing to compromise on skin health. At the same time, they still seek the right price, which explains why dermocosmetics brands remain among the most dynamic in premium skin care.
Western Europe presents the best opportunities with dermocosmetics, which is reflected in the revival of the pharmacy channel. In North America, the segment is dynamic and is seeing a fusion of luxury image with doctor brands, such as Murad. Asia Pacific could benefit from industry-led demand for dermocosmetics by adopting local trends, such as traditional remedies.
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