With the COVID-19 pandemic, the need to express one’s personality through shopping and creative, original and authentic experiences deepened in Argentina. Faced with the most difficult of conditions, consumers also sought to treat themselves.
Luxury trainers have gone from being niche to coveted fashion objects in Argentina. Footwear is now the top-selling category in the online luxury market, and trainers have contributed significantly to this growth, with luxury brands from Gucci to Balenciaga setting the pace.
The Argentinian brand Etiqueta Negra continues to increase its digital engagement with consumers as part of its omnichannel strategy. Both through Instagram and its website, it has announced new collections and spread awareness about its interesting seasonal sales that range from 15 to 30%.
As consumers have turned to e-commerce to stay connected and updated with the latest trends and styles, having an online presence will remain key for brands to develop in the forecast period. Argentinians will not only go online to shop a wider range of products, but they will also look at marketplaces and e-commerce platforms for new styles.
According to the Indec Consumer Price Index, apparel and footwear prices rose by 71.5% between March 2020 and March 2021.
The sales growth potential of designer apparel and footwear could be challenged by the fact that many Argentinian consumers prefer to purchase these items when abroad. Pre-pandemic it was not uncommon for affluent Argentinians to travel to the US and/or Europe fairly regularly and this presented them with opportunities to purchase their favourite designer apparel and footwear brands.
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Understand the latest market trends and future growth opportunities for the Designer Apparel and Footwear (Ready-to-Wear) industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Designer Apparel and Footwear (Ready-to-Wear)
This is the aggregation of designer apparel and designer footwear.See All of Our Definitions
This report originates from Passport, our Designer Apparel and Footwear (Ready-to-Wear) research and analysis database.
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