Despite the challenges faced by retailers in Australia due to the pandemic, luxury brands continued to show confidence in expected recovery, with many investing in new stores and refurbishments and in enhancing their physical footprints. Although for some companies, new stores represented their first stand-alone or flagship stores in the country, for many others it represented brand expansion into different Australian cities.
Companies are trying to innovate by incorporating sustainable practices. For example, in June 2020 department store David Jones launched a platform to help conscious consumers find brands with a purpose, including those featuring credentials such as reduce and recycle, sourced with care, Australian made, community-minded and kind to animals.
Following restrictions during snap lockdowns due to COVID-19, companies used virtual boutiques to engage with local consumers in Australia. Instead of just offering the traditional shopping menu and list of available categories, like most online retailers, virtual boutiques use 3D versions of a physical store, aiming to replicate the in-store experience and allowing customers to walk through aisles and inspect the items on display.
With consumers becoming more educated on the negative impact of the clothing industry on the environment, demand for unique items that have a longer-term life and use is anticipated. This includes higher interest in rental services, as the image of these services has also improved, with many retailers offering authenticated products.
Demand for more interactive digital innovation and localised activities/services is anticipated to continue in the forecast period. Luxury retailers that adapted faster to continue to service Australian clients on digital platforms performed better than those that took longer to shift online.
Designer apparel and footwear (ready-to-wear) is set to recover and see healthy growth in the forecast period. This will be heavily linked to the return of international travellers, with international borders set to reopen at the end of 2021 to certain countries, and more broadly during 2022.
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Understand the latest market trends and future growth opportunities for the Designer Apparel and Footwear (Ready-to-Wear) industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Designer Apparel and Footwear (Ready-to-Wear)
This is the aggregation of designer apparel and designer footwear.
See All of Our DefinitionsThis report originates from Passport, our Designer Apparel and Footwear (Ready-to-Wear) research and analysis database.
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