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Learn moreJan 2021
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As with the other luxury goods categories in Australia, the COVID-19 pandemic affected designer apparel and footwear significantly due to lifestyle changes as a result of lockdowns, working from home, and social distancing measures resulting in many consumers avoiding shopping in stores and shifting to e-commerce. Although all categories within designer apparel and footwear were impacted similarly current retail value sales of designer clothing accessories and hosiery was the least affected, with children's designer footwear being the most impacted.
As many consumers contended with the uncertainty wrought by the pandemic and lifestyle changes at the start of lockdown in mid-March 2020, shopping for non-essential luxury items at brick-and-mortar retail stores was put on the backburner. Subsequently, designer apparel and footwear brands had to adjust their business model or fail.
Luxury brands have also responded by adding new items to designer apparel such as luxury face masks. Burberry, for example, introduced face masks, in two colours, to their range in August 2020, retailing for approximately AUD120.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Designer Apparel and Footwear (Ready-to-Wear) industry in Australia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Designer Apparel and Footwear (Ready-to-Wear) industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Designer Apparel and Footwear (Ready-to-Wear) in Australia market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.