Executive Summary

Feb 2019
PROSPECTS
Focus on streetwear

Luxury brands are now increasingly focusing on streetwear to access a broader customer base. Valentino and Bally have entered streetwear with sneakers.

Made for everyone

Luxury brands are now increasingly introducing collections that are genderless, label-less and made for everyone. An example is a partnership between Chanel’s creative director Karl Lagerfeld and Pharrell Williams; the latter was used in the campaign for the Gabrielle handbag – a unisex style inspired by the growing fluidity between masculine and feminine.

Changing demographics

There has been a shift from the traditional middle-aged consumer group, as younger consumers are becoming increasingly conscious about the brands they wear. The shift can also be seen in the styles all the luxury brands are now offering.

COMPETITIVE LANDSCAPE
Increased bricks-and-mortar presence

Many brands are now looking to have a bricks-and-mortar presence in Australia, which is perceived as a relatively untapped first-world luxury retail market. For example, Paris-based Kering recently opened a Bottega Veneta store in Sydney.

Opportunities for expansion draw in new luxury retailers

A new wave of international luxury retailers has been entering Australia, eyeing the stable economy and the growth of the Asian population as potential opportunities. European brands such as Loro Piana, with an extensive range of garments for all demographics, and Lanvin, with classic menswear and womenswear, are showing considerable interest in opening stores in Australia.

The increasing power of social media

Brands are moving from traditional advertising to social media tactics such as influential marketing to reach more shoppers. Burberry realised the power of social media early on, and increased its marketing budget to include the engagement of customers through Facebook, Instagram and YouTube.

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Designer Apparel and Footwear (Ready-To-Wear) in Australia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Designer Apparel and Footwear (Ready-to-Wear) industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Designer Apparel and Footwear (Ready-to-Wear) industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Designer Apparel and Footwear (Ready-to-Wear) in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Designer Apparel and Footwear (Ready-to-Wear) in Australia?
  • What are the major brands in Australia?
  • How dynamic is the growth of Designer Apparel and Footwear (Ready-to-Wear) internet sales?
  • What is driving growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply function

Designer Apparel and Footwear (Ready-To-Wear) in Australia - Category analysis

HEADLINES

PROSPECTS

Focus on streetwear
Made for everyone
Changing demographics

COMPETITIVE LANDSCAPE

Increased bricks-and-mortar presence
Opportunities for expansion draw in new luxury retailers
The increasing power of social media

CATEGORY DATA

Table 1 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018
Table 2 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017
Table 4 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017
Table 5 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018
Table 6 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023
Table 7 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023

Luxury Goods in Australia - Industry Overview

EXECUTIVE SUMMARY

Attractive macroeconomic factors lead to growth
Sustainability is more important than ever
International brands win with major mergers and acquisitions
The growing importance of an omnichannel approach
The incorporation of technology

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2013-2018
Table 9 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 11 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 12 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 14 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources