Sales of designer apparel and footwear saw a 2020 of ups and downs. In the first half of the year, the restrictive measures for social interactions made most brands project huge declines; but, in the second semester, the relative sense of a more controlled situation related to the spread of the COVID-19 pandemic made consumers resume their shopping activities following the health protocols.
During the period of closed frontiers in 2020, Brazilian consumers perceived interesting local opportunities with the maintenance of prices among brands. Compared with the new reality of a very devaluated currency, luxury consumption in Brazil revealed itself as advantageous.
During the period of the global sanitary crisis, the Brazilian operations of luxury brands managed to achieve good performances especially due to the long-term use of remote selling, a practice that emerged long before the outbreak of the COVID-19 pandemic. WhatsApp is by far the most common instant messenger among Brazilians and the interactions through the app have been used for years as a very active channel of communication between clients and luxury stores.
The debate over the most promising e-commerce strategies has been at the centre of discussions among luxury brands. Traditional brands such as Louis Vuitton have been managing their own e-commerce platforms out of concern to have full control over the brands’ narratives and final consumers’ experience.
The global challenge for luxury brands to attract more consumers among younger generations also takes place in the Brazilian market. Most brands still report a prevalence of older consumers as this mature group has been more frequently impacted by the culture of aspirational consumption and enjoys more robust average disposable incomes.
Affluent Brazilians that traditionally used to focus their touristic activities abroad, have lately experienced an unprecedented permanence within their home country’s borders. Many of these consumers made local purchases of certain luxury brands for the first time.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Designer Apparel and Footwear (Ready-to-Wear) industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Designer Apparel and Footwear (Ready-to-Wear) industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Designer Apparel and Footwear (Ready-to-Wear)
This is the aggregation of designer apparel and designer footwear.
See All of Our DefinitionsThis report originates from Passport, our Designer Apparel and Footwear (Ready-to-Wear) research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!