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Country Report

Designer Apparel and Footwear (Ready-to-Wear) in

Designer Apparel and Footwear (Ready-To-Wear) in Brazil

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Designer apparel and footwear sees a strong decrease, softened by consumers not travelling abroad

Most luxury apparel and footwear stores in Brazil are located within shopping centres that remained closed or with restrictions for five months due to the COVID-19 pandemic. To overcome these obstacles, some brands found ways to remain in contact with their public and adapted to the new reality of their consumers.

Home-related categories gain relevance over apparel and footwear

Longer periods being spent inside the home have changed some of the priorities in consumer expenditure. Social events were previously often the centre of attention, leading to acquisitions of new clothes, shoes and accessories, but during the pandemic household items have been increasingly prioritised.

Difficulties in importing result in a lack of products even during periods of reduced demand

The second half of 2020 saw a revival of consumption, especially due to the Black Friday and Christmas promotions, as manufacturers sought to partially compensate for the losses seen previously in the year. At the same time as this peak in demand, however, imports of luxury apparel, footwear and other prestige items suffered from a lack of supply.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Designer Apparel and Footwear (Ready-to-Wear) industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Designer Apparel and Footwear (Ready-to-Wear) industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Designer Apparel and Footwear (Ready-to-Wear) in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Designer Apparel and Footwear (Ready-to-Wear) in Brazil?
What are the major brands in Brazil?
How dynamic is the growth of Designer Apparel and Footwear (Ready-to-Wear) internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Designer Apparel and Footwear (Ready-To-Wear) in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Designer apparel and footwear sees a strong decrease, softened by consumers not travelling abroad

Home-related categories gain relevance over apparel and footwear

Difficulties in importing result in a lack of products even during periods of reduced demand

RECOVERY AND OPPORTUNITIES

E-commerce emerges as the most important means to resist the challenges of the pandemic

Personal communication is highly valued among Brazilian consumers and is going digital

“Athluxury” gains importance among prestige apparel and footwear manufacturers

CATEGORY DATA

Table 1 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2015-2020
Table 2 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2015-2019
Table 4 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2016-2019
Table 5 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2015-2020
Table 6 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2020-2025
Table 7 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2020-2025

Luxury Goods in Brazil - Industry Overview

EXECUTIVE SUMMARY

COVID-19 pandemic prevents a recovery in sales of luxury goods

COVID-19 country impact

Luxury brands seek new ways to engage with consumers

E-commerce sees sales grow

Greater social inequality forces a focus on HNWIs, requiring a more flexible industry in the coming years

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2015-2020
Table 10 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 12 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 13 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 15 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Designer Apparel and Footwear (Ready-To-Wear) in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Designer apparel and footwear sees a strong decrease, softened by consumers not travelling abroad

Home-related categories gain relevance over apparel and footwear

Difficulties in importing result in a lack of products even during periods of reduced demand

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Designer Apparel and Footwear (Ready-To-Wear) in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Designer apparel and footwear sees a strong decrease, softened by consumers not travelling abroad

Home-related categories gain relevance over apparel and footwear

Difficulties in importing result in a lack of products even during periods of reduced demand

RECOVERY AND OPPORTUNITIES

E-commerce emerges as the most important means to resist the challenges of the pandemic

Personal communication is highly valued among Brazilian consumers and is going digital

“Athluxury” gains importance among prestige apparel and footwear manufacturers

CATEGORY DATA

Luxury Goods in Brazil - Industry Overview

EXECUTIVE SUMMARY

COVID-19 pandemic prevents a recovery in sales of luxury goods

COVID-19 country impact

Luxury brands seek new ways to engage with consumers

E-commerce sees sales grow

Greater social inequality forces a focus on HNWIs, requiring a more flexible industry in the coming years

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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