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Learn moreJan 2021
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Most luxury apparel and footwear stores in Brazil are located within shopping centres that remained closed or with restrictions for five months due to the COVID-19 pandemic. To overcome these obstacles, some brands found ways to remain in contact with their public and adapted to the new reality of their consumers.
Longer periods being spent inside the home have changed some of the priorities in consumer expenditure. Social events were previously often the centre of attention, leading to acquisitions of new clothes, shoes and accessories, but during the pandemic household items have been increasingly prioritised.
The second half of 2020 saw a revival of consumption, especially due to the Black Friday and Christmas promotions, as manufacturers sought to partially compensate for the losses seen previously in the year. At the same time as this peak in demand, however, imports of luxury apparel, footwear and other prestige items suffered from a lack of supply.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Designer Apparel and Footwear (Ready-to-Wear) industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Designer Apparel and Footwear (Ready-to-Wear) industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.