The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreJan 2021
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Designer apparel and footwear (ready-to-wear) stores began to reopen in China from April after which they experienced strong recovery momentum. In-store traffic began to rebound especially in high-end shopping centres led by top-tier cities in early May.
As China was the first country to experience the COVID-19 pandemic, it was also the first to exit lockdown and ease restrictions. However, due to high rates of infection around the world, ongoing restrictions on foreign travel led to an absence of overseas purchases in this category in 2020.
Previously luxury brands were not extensive users of social media in terms of their marketing strategies. However, during the height of this unprecedented global crisis, most proactively turned to social media to communicate with consumers via the launch of short videos, which were highly successful in reaching their target audience unable to leave their homes during lockdown.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Designer Apparel and Footwear (Ready-to-Wear) industry in China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Designer Apparel and Footwear (Ready-to-Wear) industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Designer Apparel and Footwear (Ready-to-Wear) in China market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.