Designer apparel and footwear was the only bright spot in apparel and footwear, which was amongst the industries that was most severely hit during the COVID-19 pandemic in China. Unprecedented rates of growth were seen in other personal luxury categories, such as luxury jewellery and luxury leather goods, which were propelled by repatriated spending due to travel restrictions.
With the younger generation rising up as the driving force in designer apparel and footwear, luxury brands are actively embracing the trend of athleisure and underground culture, that are increasingly widely accepted and well-received amongst gen Z. Cross-border collaboration is still the first choice for luxury brands to bring out the synergies between luxury heritage and culture that young consumers adore.
Designer apparel and footwear holds the lead in e-commerce development in personal luxury, with higher online penetration compared with hard luxury categories such as luxury timepieces and luxury jewellery. COVID-19 prompted a clamour for personal luxury goods online.
With the fast-evolving tastes of affluent consumers, games occupy a significant role in younger consumers’ daily lives and have thus become one of the top choices for luxury brands to win over the younger generation. Designer apparel brands are vying to lead the industry’s fledgling gamification trend, because games have become the best virtual scenario to showcase their heritage designer collections to younger consumers.
Celebrity endorsement has been a game-winning strategy for many luxury brands in the Chinese market for years. However, there is increased regulatory scrutiny of the entertainment industry and vigorous measures have been taken by the authorities to rectify the chaos in the entertainment industry.
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Understand the latest market trends and future growth opportunities for the Designer Apparel and Footwear (Ready-to-Wear) industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Designer Apparel and Footwear (Ready-to-Wear) industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Designer Apparel and Footwear (Ready-to-Wear)
This is the aggregation of designer apparel and designer footwear.See All of Our Definitions
This report originates from Passport, our Designer Apparel and Footwear (Ready-to-Wear) research and analysis database.
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