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Country Report
Designer Apparel and Footwear (Ready-To-Wear) in China
Jan 2021
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Executive Summary
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2020 IMPACT
Despite overall slowdown, sales rebound quickly as stores reopen for business
Designer apparel and footwear (ready-to-wear) stores began to reopen in China from April after which they experienced strong recovery momentum. In-store traffic began to rebound especially in high-end shopping centres led by top-tier cities in early May.
Luxury spending switches from abroad to home for designer apparel and footwear
As China was the first country to experience the COVID-19 pandemic, it was also the first to exit lockdown and ease restrictions. However, due to high rates of infection around the world, ongoing restrictions on foreign travel led to an absence of overseas purchases in this category in 2020.
The pandemic stimulates communication via social media for designer apparel and footwear brands
Previously luxury brands were not extensive users of social media in terms of their marketing strategies. However, during the height of this unprecedented global crisis, most proactively turned to social media to communicate with consumers via the launch of short videos, which were highly successful in reaching their target audience unable to leave their homes during lockdown.
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Overview
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Overview
Discover the latest market trends and uncover sources of future market growth for the Designer Apparel and Footwear (Ready-to-Wear) industry in China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Designer Apparel and Footwear (Ready-to-Wear) industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Designer Apparel and Footwear (Ready-to-Wear) in China market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Designer Apparel and Footwear (Ready-to-Wear) in China?
- What are the major brands in China?
- How dynamic is the growth of Designer Apparel and Footwear (Ready-to-Wear) internet sales?
- What is driving growth?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply function
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Request more informationTable of Contents
Designer Apparel and Footwear (Ready-To-Wear) in China - Category analysis
KEY DATA FINDINGS
2020 IMPACT
Despite overall slowdown, sales rebound quickly as stores reopen for business
Luxury spending switches from abroad to home for designer apparel and footwear
The pandemic stimulates communication via social media for designer apparel and footwear brands
RECOVERY AND OPPORTUNITIES
Fashion shows move online during the pandemic
Designer childrenswear remains dynamic
Luxury brands target young and sporty consumers
CATEGORY DATA
Table 1 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2015-2020Table 2 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2015-2019
Table 4 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2016-2019
Table 5 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2015-2020
Table 6 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2020-2025
Table 7 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2020-2025
Luxury Goods in China - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on luxury goods
COVID-19 country impact
Company response
Retailing shift
What next for luxury goods?
MARKET INDICATORS
Table 8 Number of High Net Worth Individuals (HNWI): 2015-2020MARKET DATA
Table 9 Sales of Luxury Goods by Category: Value 2015-2020Table 10 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 12 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 13 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 15 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research SourcesWhy buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Request more informationComplete Catalogue
Country Reports
- Designer Apparel and Footwear (Ready-To-Wear) in Argentina | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Australia | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Brazil | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Canada | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in France | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Germany | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Hong Kong, China | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in India | Feb 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Indonesia | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Italy | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Japan | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Malaysia | Feb 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Mexico | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Poland | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Romania | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Russia | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Singapore | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in South Africa | Feb 2020
- Designer Apparel and Footwear (Ready-To-Wear) in South Korea | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Spain | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Sweden | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Switzerland | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Taiwan | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Thailand | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in the Netherlands | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in the Philippines | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in the United Arab Emirates | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in the United Kingdom | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in the US | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Turkey | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Ukraine | Jan 2021
Company Reports
- Burberry Group Plc in Luxury Goods | Jul 2018
- LVMH Moët Hennessy Louis Vuitton SA in Luxury Goods | Mar 2018
Complete Catalogue
Country Reports
- Designer Apparel and Footwear (Ready-To-Wear) in Argentina | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Australia | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Brazil | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Canada | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in France | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Germany | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Hong Kong, China | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in India | Feb 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Indonesia | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Italy | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Japan | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Malaysia | Feb 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Mexico | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Poland | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Romania | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Russia | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Singapore | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in South Africa | Feb 2020
- Designer Apparel and Footwear (Ready-To-Wear) in South Korea | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Spain | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Sweden | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Switzerland | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Taiwan | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Thailand | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in the Netherlands | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in the Philippines | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in the United Arab Emirates | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in the United Kingdom | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in the US | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Turkey | Jan 2021
- Designer Apparel and Footwear (Ready-To-Wear) in Ukraine | Jan 2021
Company Reports
- Burberry Group Plc in Luxury Goods | Jul 2018
- LVMH Moët Hennessy Louis Vuitton SA in Luxury Goods | Mar 2018