Executive Summary

Feb 2019
PROSPECTS
Athleisure stirs up the category of designer apparel and footwear (ready-to-wear)

Designer apparel and footwear (ready-to-wear) in China includes athleisure, which advocates street fashion and athletic elements in product design in view of the rising number of young consumers who look for casual and trendy features in clothing and footwear. In China, the millennial generation has become the significant driver fuelling sales of designer apparel and footwear, which is thanks to their modern attitudes and their following of fashion trends, propelled by the rapid growth of social media.

Active lifestyles support sales

The rising demand for athleisure designer apparel and footwear is also positively driven by active lifestyles in line with improved health awareness among local consumers in China, with interest in fitness strongly encouraged by the government. Over the forecast period, athleisure is expected to continue to be fashionable within designer apparel and footwear (ready-to-wear), appropriate for a wider range of occasions.

Designer childrenswear records the strongest momentum

There is rising demand for designer childrenswear in China, supported by Chinese parents being empowered by rising purchasing power, higher disposable income, better living standards and a rising economy. Parents in China, many of whom are part of the younger generation, like to keep up to date with the newest fashion trends and spend a lot of time selecting high-end childrenswear for their children.

COMPETITIVE LANDSCAPE
Multinationals dominate, led by LVMH Fashion (Shanghai) Trading Co

Owing to first-mover advantage and established brand names, designer apparel and footwear (ready-to-wear) is dominated by international players in China, with LVMH Fashion (Shanghai) Trading Co occupying the leading position in 2017. International luxury brands, such as Armani, Hugo Boss, Burberry, Louis Vuitton, Gucci, Hermès and Fendi, are well perceived among local consumers as these brands continue to enrich their product lines and optimise distribution, thus catering to an enlarged base of local consumers with segmented needs over the review period.

Cooperation with young celebrities strongly supports existing brands

Amid intensive competition, industry players stepped up their marketing campaigns by inviting young celebrities to endorse their brands, relying on their influence to present a rejuvenated image among local consumers in China. In May 2017, Huang Xuan, a famous actor in mainland China, was invited to join in the opening ceremony for Dior Homme’s new flagship store in Shanghai.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Designer Apparel and Footwear (Ready-to-Wear) industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Designer Apparel and Footwear (Ready-to-Wear) industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Designer Apparel and Footwear (Ready-to-Wear) in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Designer Apparel and Footwear (Ready-to-Wear) in China?
  • What are the major brands in China?
  • How dynamic is the growth of Designer Apparel and Footwear (Ready-to-Wear) internet sales?
  • What is driving growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply function

Designer Apparel and Footwear (Ready-To-Wear) in China - Category analysis

HEADLINES

PROSPECTS

Athleisure stirs up the category of designer apparel and footwear (ready-to-wear)
Active lifestyles support sales
Designer childrenswear records the strongest momentum

COMPETITIVE LANDSCAPE

Multinationals dominate, led by LVMH Fashion (Shanghai) Trading Co
Cooperation with young celebrities strongly supports existing brands

CATEGORY DATA

Table 1 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018
Table 2 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017
Table 4 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017
Table 5 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018
Table 6 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023
Table 7 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023

Luxury Goods in China - Industry Overview

EXECUTIVE SUMMARY

Strong and growing momentum of luxury goods in China within a healthy macroeconomic context
Millennials are major consumers of Chinese luxury goods
Significant variation across segmented categories
Internet retailing sustains robust growth, catering to digitally aware consumers
Growth momentum is set to continue

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources