Designer apparel and footwear (ready-to-wear) was hit hard by the widespread closure of retail outlets during France’s national lockdown period starting in March 2020. Further to this initial lockdown period, retail outlets in Paris remained closed for much longer due to the higher rate of contamination in the nation’s capital city.
The category suffered a further hit when Paris Fashion Week was cancelled in July 2020 following the cancellation of other fashion weeks around the world. Designers and fashion houses were forced to reorganise their shows online in July by offering internet presentations.
All fashion houses registered a significant decline in sales in 2020, due primarily to the huge losses in the first half of 2020 when retail outlets were forced to close following the implementation of national lockdown restrictions. The lack of tourism in 2020 also affected sales as airports and duty free shops were left empty whilst travel bans were in place.
The main threat for designer apparel and footwear (ready-to-wear) is a delay in the return of non-European consumers to France. The category relies heavily on consumers from Asian, North American and GCC countries for its success, and its recovery will depend on the speed at which these tourists return to France in the forecast period.
The COVID-19 pandemic had a considerable negative impact on the designer apparel and footwear (ready-to-wear) with the category reporting its worst performance in decades. Despite this disruption, however, players are not pessimistic about the future and are expected to continue to invest in preparation of the recovery of luxury goods in the forecast period.
As companies around the world shift to online working conditions, so players in designer apparel and footwear (ready-to-wear) expanded their online presence. Players in this category accelerated the expansion of their e-commerce or omnichannel approaches, by allowing for online purchases which will continue to open more opportunities for sales and growth in the category in the forecast period.
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Understand the latest market trends and future growth opportunities for the Designer Apparel and Footwear (Ready-to-Wear) industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Designer Apparel and Footwear (Ready-to-Wear) research and analysis database.
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