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Designer Apparel and Footwear (Ready-to-Wear) in
India

Country Report

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Executive Summary

Feb 2019
PROSPECTS
Stores are essential to the shopping experience in designer apparel and footwear

There is a change in mindset amongst younger customers especially, who are shifting towards online shopping for their designer apparel and footwear requirements, due to convenience, discounts and a lack of time. However, most consumers still prefer to visit a physical store to make their purchases, irrespective of their financial status.

Large untapped population of aspirational and first-time customers

Designer apparel and footwear is still a niche category in India. However, considering that more than 50% of the country’s 1.

Rises in customs duties impact final prices

In 2018, as part of the “Make in India” initiative promoted by the Modi government to incentivise domestic manufacturing, the federal budget imposed higher customs duties on a range of imports, including designer apparel and footwear (ready-to-wear). This resulted in an increase in the basic customs duty from 10% to 20% for 50 textile products.

COMPETITIVE LANDSCAPE
Brand Marketing India maintains its lead with Calvin Klein

Calvin Klein remained the leading brand within designer apparel and footwear (ready-to-wear) in value terms in 2017. The brand has been firmly established in India through store-based expansion, and also by making its products available online.

Luxury brands leverage digital communication to establish strong positions

As social media channels such as Instagram, Facebook, Pinterest and Snapchat establish new communication standards, whereby consumers can see new styles being posted by fashion bloggers and the promotion of new brands, luxury brands are also working on strengthening their digital presence. Companies are using their digital presence to get instant feedback from the masses and research local market preferences.

Taking advantage of the “selfie” trend

The Calvin Klein brand introduced its “show yours. #mycalvins” strategy, aiming to maximise the conversation around Calvin Klein Underwear and boost its sales.

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Designer Apparel and Footwear (Ready-To-Wear) in India

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Overview

Discover the latest market trends and uncover sources of future market growth for the Designer Apparel and Footwear (Ready-to-Wear) industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Designer Apparel and Footwear (Ready-to-Wear) industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Designer Apparel and Footwear (Ready-to-Wear) in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Designer Apparel and Footwear (Ready-to-Wear) in India?
  • What are the major brands in India?
  • How dynamic is the growth of Designer Apparel and Footwear (Ready-to-Wear) internet sales?
  • What is driving growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply function

Designer Apparel and Footwear (Ready-To-Wear) in India - Category analysis

HEADLINES

PROSPECTS

Stores are essential to the shopping experience in designer apparel and footwear
Large untapped population of aspirational and first-time customers
Rises in customs duties impact final prices

COMPETITIVE LANDSCAPE

Brand Marketing India maintains its lead with Calvin Klein
Luxury brands leverage digital communication to establish strong positions
Taking advantage of the “selfie” trend

CATEGORY DATA

Table 1 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018
Table 2 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017
Table 4 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017
Table 5 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018
Table 6 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023
Table 7 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023

Luxury Goods in India - Industry Overview

EXECUTIVE SUMMARY

Growth slows as luxury goods faces multiple challenges
Affordable luxury products are key to tap into the younger consumer group
Fragmentation is prevalent in the competitive landscape
Store-based retailing maintains its dominance
Luxury goods is expected to continue its positive performance

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources